Indie Brand Builder - Dan Chadney

9 Best AI SEO Tools To Shatter Your Competition

Author - DanChadney
Written by: Dan Chadney

Supercharge your SEO with AI – As the digital landscape becomes increasingly competitive, businesses are turning to AI-powered SEO tools to gain an edge in search engine rankings.

With numerous options available, finding the perfect solution can be overwhelming.

To help you navigate this space, I’ve compiled a comprehensive list of the top 9 AI SEO tools on the market.

By the end of this guide, you’ll have a clear understanding of which AI SEO tool is best suited for your business needs and goals. So, let’s dive in and discover the cutting-edge solutions that can elevate your SEO game!

#1 SEO Tool
$69 / month

Surfer is my go-to tool for SEO optimization. It provides data-driven insights that help me improve my website's ranking and increase traffic. It now has an exceptional AI writing tool that will write a complete keyword-optimized blog post for you from a single prompt!

  • Advanced AI Writer
  • Wide array of tools
  • Data-backed suggestions
  • One-click AI article generation
  • Worth the price tag
  • Initial learning curve
  • Mid to high range pricing
  • Limited to on-page SEO
We earn a commission if you make a purchase, at no additional cost to you.

Common Features of AI SEO Tools

  1. SEO content creation

    AI-powered tools generate well-structured, engaging, and optimized content for blogs, social media posts, and web pages.

  2. Content optimization

    AI algorithms analyze existing content and provide recommendations to improve its structure, readability, and engagement.

  3. Keyword Research/Insights

    AI tools analyze search data to identify high-performing and relevant keywords, helping target the right audience and improve rankings.

  4. Topical Authority/Clustering Content

    AI solutions that offer group-related content to establish topical authority, enhancing user experience and SEO performance.

  5. Insight Tools

    AI-powered analytics tools provide valuable insights into website performance, competitor strategies, and areas for improvement in your SEO efforts.

What Are The Best AI SEO Tools?

To simplify your decision-making process, I have carefully curated a list of the top 9 AI SEO tools currently available.

Surfer SEO: The Best Choice for AI-Powered SEO

Surfer SEO is a tool that can help improve your website’s Google search rankings. Simply enter your website and target keywords, and let Surfer use its advanced AI-trained skillset to do the rest.

The defining feature of Surfer SEO is a visual meter that displays your site’s SEO score on a scale of 1 to 100. It provides real-time feedback on how your content compares to your competitors as you write, making it an invaluable resource if you want to rank higher.

Pick the score you want to hit, and Surfer SEO will hold your hand, guiding you on how to rank higher with its expert advice.

Feel free to play around with word count, keyword density, or the number of headings to cater to your unique search intent.

You can dive headfirst into Surfer SEO’s treasure trove of research tools, including site audits, to give your blog the performance boost it deserves.

Surfer SEO has now added AI writing capabilities to auto-generate entire blog posts that are fully keyword optimized and ready to publish, creating the ultimate dream team of SEO research and AI efficiency.

Key features of Surfer SEO:

  • Build an article outline in minutes that’s content-optimized for ranking in the SERPs

  • Effortlessly generate a winning content strategy using competitive intel

  • One-click AI article generation to generate fully SEO-optimized articles in minutes!

  • Surfer SEO’s AI-powered insights provide helpful content suggestions to boost your search rankings

  • Comprehensive website audit feature to identify common SEO issues and improve your content

  • Keep your workspace organized with tags and filters that integrate with Surfer SEO’s organization features

  • Quickly and accurately tweak and maintain your content for free, even after you have marked it as completed

User experience:

Creating a content silo has never been easier than with Surfer SEO. The software provides all the data you need for A+ content – quickly brainstorm ideas and target your topic with ease.

Surfer SEO Pros and Cons


  • The SERP analysis tool is perfect for sizing up your competitors and figuring out how to level up your site

  • The Audit function can be used on every web page on your site, ensuring your entire site stays healthy

  • Surfer SEO’s intuitive interface is user-friendly, even for first-time users


  • Recent price jumps may make it less affordable for those on a budget

Surfer Pricing:

Looking for Surfer SEO pricing plans? They offer the following options:

  • Basic: $49/month

  • Pro: $99/month

  • Business: $199/month

SEMRush – The Best AI SEO Tool for Organization

This powerful software delivers measurable results from your online marketing efforts, allowing you to track progress, conversion, and ROI like a pro.

With a lightning-fast backlink crawler that’s always up-to-date, you can keep an eye on your link profile and send any harmful links packing.

Unleash a wealth of insights and reports to help your business sharpen its SEO strategy and leave competitors in the dust! But wait, there’s more—SEMrush also has your back when it comes to PPC and social media marketing, making it the ultimate online marketing sidekick.

Key Features:

  • Boost your search engine traffic with comprehensive and user-friendly SEO tools that cover all aspects of SEO.

  • Discover hundreds of keywords (local, national, and international) with the most accurate keyword difficulty and SERP features database.

  • Analyze any domain’s backlink profile with the freshest and most extensive index.

  • Conduct as many technical audits as needed to fix pesky website issues that hurt search visibility.

  • Monitor your search engine positions, gain personalized insights, and watch your rankings soar!

User Experience:

An interactive dashboard puts all the features and tools you need at your fingertips for organized and efficient SEO efforts. You can easily track organic search positions and watch your progress over time, while effortlessly ridding your site of harmful backlinks.

SEMrush pricing:

  • Pro: $119.95

  • Guru: $229.95 /mo

  • Business: $449.95 /mo

SEMrush Pros and Cons


  • The Backlink Auditing & Backlink Gap feature uncovers content gaps for you to write about and rank for

  • See the results of your PPC campaigns, saving you time and money that you would otherwise spend on another external platform.

  • Beginners and SEO wizards alike can automate keyword research in a snap


  • The platform has a slight learning curve, but that’s fair enough given the abundance of tools all available in one place

  • Prices might not be the friendliest for those on a budget.

Ready to take your online marketing game to new heights? Give SEMrush a try and watch your business soar! – The Best AI SEO Tool for Content Optimization Briefs is a highly intuitive AI-powered SEO tool designed to help you create content that search engines adore.

Leveraging natural language processing, optimizes your website’s content and helps you tackle any on-page SEO issues that could impede your site’s growth in SERP rankings.

This feature-rich platform covers multiple SEO facets, but as a writer, I’m especially fond of its content briefing capabilities.

Share content briefs with your writers, ensuring they create search engine-friendly content. Or, let Frase do the heavy lifting by generating top-notch content with just a few clicks using AI. also boasts a SERP analysis feature for monitoring your progress on search engines. Frase also includes some innovative templates for text generation, such as an AI-backed news story generator that equips you with smart tools to swiftly produce SEO-optimized news articles.

Key Features:

  • SERP analysis: Track your progress and monitor content performance on search engines.

  • AI-powered content briefs: Craft SEO-optimized briefs for your writers.

  • Content brief & outline templates: Organize and optimize ideas before diving into content writing.

  • AI writing assistant: Enhance content with suggested topics and keywords.

  • Refresh content via URL: Update content without starting from scratch.

User Experience:

Easily create content maps targeting various topics and subtopics, while the Frase Document Editor helps optimize your content. Generate insights on popular questions, current rankings, and more!


Frase offers these pricing plans:

  • Solo: $14.99/mo

  • Basic: $44.99/mo

  • Team: $114.99/mo

Frase Pros and Cons


  • Adaptable templates that can be trained and modified as needed.

  • The “Write for Me” button delivers SEO-optimized content, provided you give the tool good input.


  • When it comes to non-content-related SEO features, falls short compared to other AI tools. – The Top Choice for Maximizing SEO ROI

Outranking is an AI-powered SEO tool that streamlines content creation while boosting organic traffic and engagement.

By analyzing top-ranking sites through SERP analysis, it identifies opportunities to improve your rankings and generates automatic drafts for further editing.

Focusing on SEO, Outranking optimizes blog outlines, briefs, titles, and omnichannel campaigns.

Its comprehensive SEO Content Editor allows you to generate meta titles and descriptions, optimize H2 and H3 tags, and answer ‘People Also Ask’ questions. The editor can be used for creating new pieces or for refreshing existing content.

Ideal for solo creators or smaller teams, Outranking efficiently handles articles, social media posts, press releases, and website content at a low cost.

Key Features:

  • Gain deeper insights to enhance your content strategy for higher ROI and achieve your goals.

  • Enjoy faster, smarter content prioritization, ensuring you focus on what matters most.

  • Automate SEO content briefs to save time and keep your content on target.

  • Create superior SEO outlines using Outranking’s AI guidance, providing your writers with top-notch content to work with.

User Experience:

The platform offers direction and suggestions for each new document you create, making it easier to start writing from scratch.

Pricing: offers these four pricing plans:

  • Starter: $7/first month, $49/month afterward

  • Solo: $79/month

  • Pro: $149/month

  • Company: $219/month

  • All plans are billed monthly.

Outranking Pros and Cons



  • When working with foreign languages, the output may still appear in English.

WriterZen – One of The Best AI SEO Tools for Building Topical Authority

WriterZen empowers you to establish topical authority in your market or niche by consistently delivering expert-level content.

Develop and curate a content strategy that propels you to the top of search engines for your target keywords.

WriterZen helps you understand the content needed to rank higher and easily create content pillars targeting sub-keywords in your niche.

Key Features:

  • Collaborate quickly with your team on content strategy to achieve your goals.

  • Ensure originality through real-time plagiarism checks, avoiding Google penalties.

  • Explore endless possibilities with built-in templates at every content creation stage.

  • Google NLP entities help you grasp user intent behind keywords for more relevant content.

User Experience:

WriterZen’s keyword explorer offers comprehensive keyword data, including insights for grouping related subjects. Creating great content for larger projects is easy with the provided templates.


WriterZen offers these pricing plans:

  • Lite: $19/month

  • Plus: $79/month

  • Pro: $199/month

  • Ultra: $359/month

WriterZen Pros and Cons


  • Quickly create content for YouTube, websites, GMB, and more.

  • The cluster feature excels at grouping related subjects, setting it apart from other tools.


  • The home screen’s user experience could be improved for new users.

  • Data extraction features for competitive analysis could be enhanced to provide clearer insights into competitors’ content strategies.

Jasper – My Top Choice for Quick AI-Assisted Content Production

Jasper specializes in AI-powered content writing, offering top-notch copy for SEO-driven articles, social media posts, headlines, and more.

Additionally, Jasper Chat, a conversational AI similar to ChatGPT, exists to assist you with content creation and is included in their paid plans without counting toward word limits.


Jasper offers tailored pricing based on your needs, starting at $49 per month for 50k words and increasing with word count requirements.

Features of Jasper:

  • AI-powered content writing: Jasper specializes in generating versatile, high-quality copy for SEO-driven articles, social media posts, headlines, and more.

  • Seamlessly integrate with SurferSEO and other AI SEO tools to combine AI-generated content with search engine optimization for efficient SEO workflows.

  • Benefit from a conversational AI that assists with content creation, included in paid plans without counting towards word limits.

  • Access extensive video and written content to help users master the tool and get the most out of Jasper.

  • Tailored pricing options based on your word count requirements, starting at $49 per month for 50k words.

  • Try Jasper risk-free with a 5-day free trial.

Jasper Pros and Cons


  • Jasper focuses solely on AI-powered content writing, ensuring high-quality results for various content types.

  • Jasper’s seamless integration with SurferSEO streamlines the content creation and optimization process.

  • The platform regularly updates and improves its AI model, providing users with cutting-edge content generation capabilities.

  • Jasper offers comprehensive educational resources to help users maximize their experience with the tool.


  • New users may need time to familiarize themselves with the platform and its features to get the most out of it.

  • While Jasper excels at AI-generated content, it does not provide a comprehensive SEO solution like some other tools.

  • The somewhat steep pricing may not suit everyone’s budget or diverse needs.

RankIQ – The Best AI SEO Tool For Finding The Right Keywords.

RankIQ helps you craft informative blog posts that address readers’ questions while securing top rankings on Google’s first page with search engine optimization.

Designed with SEO in mind, this software enables you to create search-engine-optimized content effortlessly. With a curated library of low-competition, high-traffic keywords, your blog posts will rank quickly.

Utilize AI-powered content reports to identify trending topics and revisit underperforming content for improvements.

Key Features:

  • Create blog post outlines in minutes for seamless writing.

  • Produce content that ranks on Google’s first page, driving organic traffic.

  • Optimize existing posts for increased traffic gains.

  • Craft perfect SEO titles in 90 seconds for a strong content marketing foundation.

  • Enjoy hassle-free keyword research with RankIQ handling it for you.


RankIQ is currently only available at $49 per month.

RankIQ Pros and Cons:


  • RankIQ offers a hand-picked collection of low-competition, high-traffic keywords, making it easier to rank your content quickly.

  • These reports help you identify trending topics to write about and provide insights for optimizing underperforming content.

  • The platform allows you to create blog post outlines, SEO titles, and conduct keyword research efficiently, saving valuable time.

  • RankIQ is designed with SEO in mind, ensuring your content is optimized for search engines and drives organic traffic.

  • The tool stays up-to-date with the latest SEO trends and algorithms, keeping your content strategy current and effective.


  • RankIQ offers only one pricing plan at $49 per month, which may not suit everyone’s budget or diverse needs.

  • The tool’s primary focus is on blog posts, potentially limiting its usefulness for other types of content marketing efforts.

  • New users may need time to familiarize themselves with the platform and its various features to get the most out of it.

  • RankIQ might not integrate seamlessly with some external tools or platforms, which could affect workflow efficiency for some users.

INK – My Choice for The Best All-in-One AI Content Marketing Tool

INK is a comprehensive AI content marketing tool with a focus on SEO, combining content writing, outlines, clustering, and keyword research in one platform.

It’s great if you are looking for protection from AI content detection and a general alternative to Jasper for full content writing & AI image generation

INK offers a free trial of 5 days & 10k AI words so you can be sure that it’s for you.

Features of INK:

  • All-in-one platform: INK handles keyword research, clustering, content writing, and editing.

  • AI image generation: Generate unlimited AI images on their paid plans, a feature not available in all similar tools.

  • AI Content Shield: Protect your content from AI detection by following recommended tasks and scores.

INK Pros and Cons


  • INK is a comprehensive solution that provides a centralized platform for content writing and SEO needs.

  • While there’s a learning curve, INK’s workflows are comparable to using an assortment of similar tools, but all in one place. Although it offers some integrations, it’s likely you won’t need them.


  • Limited chat functionality: INK does not offer a chat/prompt function similar to ChatGPT.

INK Pricing:

INK For All offers two straightforward pricing plans:

  • Professional: $49/month

    • 1 user login

    • 4,000 INK credits/month

  • Enterprise: $119/month

    • 3 user logins

    • 14,000 INK credits/month

INK credits are used for researching & clustering keywords and conducting content audits.

Ahrefs – My Top Choice for a Comprehensive Keyword Research Solution

Ahrefs offers a complete SEO solution for businesses of all sizes, with millions of users worldwide benefiting from its extensive feature set.

The platform covers every aspect of SEO, including keyword research, link building, and content creation.

Ahrefs’ Keyword Explorer is perfect for finding the right keywords to target in your content.

The Site Audit feature helps you identify and fix on-site SEO issues, while the Backlink Checker tool monitors your link profile and potential backlink concerns.

From bloggers to multinational brands, Ahrefs has what it takes to elevate your SEO game on every level.

Key Features:

  • Audit and optimize your website for search engines, focusing on health score, site structure, and content.

  • Analyze competitors’ link-building and keyword strategies to stay ahead.

  • Discover customer-focused keywords using Ahrefs’ Keyword Explorer tool.

  • Learn from top-performing industry content and determine how to improve upon it.

  • Track ranking progress by monitoring keyword rankings over time.


Ahrefs offers these monthly plans:

  • Lite: $99

  • Standard: $199

  • Advanced: $399

  • Enterprise: $999

Ahrefs Pros and Cons


  • Comprehensive SEO solution: Ahrefs covers every aspect of SEO, including keyword research, link building, and content creation.

  • Extensive feature set: The platform offers a wide range of features, such as Keyword Explorer, Site Audit, and Backlink Checker, catering to various SEO needs.

  • Regular updates: Ahrefs stays up-to-date with the latest SEO trends and algorithms, ensuring your content strategy remains current and effective.

  • Competitive analysis: The tool allows you to analyze competitors’ link-building and keyword strategies, helping you stay ahead in your niche.


  • Ahrefs’ pricing plans, starting at $99 per month, may not suit everyone’s budget or diverse needs.

  • New users might need time to familiarize themselves with the platform and its features to get the most out of it due to its complicated user interface

  • Limited AI-generated content capabilities: Unlike some other tools, Ahrefs does not focus on AI-powered content writing.

  • Integration limitations: Ahrefs might not integrate seamlessly with some external tools or platforms, which could affect workflow efficiency for some users.

Other notable AI SEO tools include Marketmuse, WordLift, Brightedge, Content at Scale, Alli AI, Diib, and Market Brew.

What are AI SEO Tools?

AI SEO software and tools assist businesses in optimizing their search engine performance by streamlining and automating various tasks.

Search engines display results based on hundreds of factors, and SEO professionals work to optimize websites for these ranking factors.

Top-notch SEO software employs AI-powered tools to provide valuable insights into what needs to be done for higher rankings.

As AI tools become more intelligent with increased data, their ability to simplify SEO processes while delivering accurate results grows increasingly valuable.

The Importance of User Intent

User intent is a recurring theme in SEO discussions, referring to understanding the goals users have when searching online.

Since search engines strive to present users with results that match their intent, it’s crucial to keep this in mind throughout the process.

From keyword research to optimization steps, everything should revolve around understanding user intent and aiming to deliver the best results for specific keyword searches.

AI SEO software tools can undoubtedly aid in this process, but combining human intelligence with these tools is essential for optimal outcomes.


Is there an AI tool for SEO?

Yes, there are several AI tools designed to help with SEO. These tools utilize artificial intelligence to automate and optimize various aspects of search engine optimization, including keyword research, content creation, link building, and competitor analysis.

Examples of popular AI SEO tools include Ahrefs, Jasper, INK, and SurferSEO.

How can AI SEO tools improve my organic performance?

AI SEO tools enhance organic performance by:

  1. Automating complex tasks for streamlined workflows

  2. Identifying relevant keywords quickly

  3. Optimizing content with AI-driven recommendations

  4. Discovering backlink opportunities

  5. Analyzing competitors’ strategies

  6. Monitoring search engine rankings and performance

How is AI used in SEO?

AI is employed in SEO to:

  1. Conduct keyword research using AI algorithms

  2. Generate optimized content with AI-powered writing tools

  3. Evaluate and recommend on-page optimization improvements

  4. Identify backlink opportunities and assist in link-building strategies

Dan Chadney

Ever felt like your business should be getting more attention online? I felt the same way until I learned how to leverage SEO and digital marketing tactics to scale my e-commerce business to 6 figures per year. My name is Dan Chadney and before starting this blog, I spent 20 years as a web designer, front-end developer and SEO marketing specialist. Check out my online business guides and learn how to make money online!

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