Indie Brand Builder - Dan Chadney

Framer Review: The Ultimate Web Design Tool for Success

Written by: Dan Chadney

Framer is both a design tool (very similar to Figma) and a website CMS system that allows you to publish sites in record time.

If you have struggled with WordPress, found Webflow too advanced, or have been on the look-out for a great no-code tool, Framer might just be the perfect tool for you.

Whether you’re new to design or already familiar with web design tools, this comprehensive guide on using Framer will provide valuable insights on maximizing its potential for your next project.

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Framer: The Ultimate Web Design Tool

Framer has recently emerged as the ultimate tool for designing websites and applications. It offers an extremely user-friendly interface and robust features that make it stand out from its competitors like WebFlow.

It’s gaining in popularity and the community of users is getting stronger.

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Framer’s biggest advantage is the ability to visually create a website in an interface that is extremely familiar to designers. It is very similar to Figma or Adobe XD.

In fact it will directly import your Figma designs with the click of button.

One more click and your site is published!

In reality it’s not quite as simple as that, but it does remove many layers of complexity.

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Now I know what you are thinking, this isn’t Wix or some other non-designer tool that does a substandard job of building websites.

This is a proper design tool, with clean backend code being produced behind the scenes. It’s built on React JS.

Intuitive Interface for Beginners

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This is a tool that makes professional web design accessible to complete beginners.

  • Build robust websites with no code

  • Publish complete sites in minutes with AI assistance

  • Create interactive prototypes

It has many customizable templates to ensure that anyone can create stunning designs without needing extensive knowledge about coding principles.

Powerful Features

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AI Design: Start your website with AI and then tweak the design to your liking on a familiar canvas. Easily add animations, interactions, and a CMS.

Import from Figma: You can import your designs directly from Figma with the Figma to Framer Plugin. Everything comes though beautifully, including Auto Layouts which come through as flexible Grids & Stacks – all intact and responsive ready.

Copy and Paste HTML: A new feature allows you to copy and paste ANY website from the web into Framer. This is a great feature for designers who already have a website and don’t want to start from scratch, or you love the layout of a site and want a way to get going quickly.

Breakpoint editing: Breakpoints in Framer allow you to create responsive designs that adapt to different screen sizes, ensuring an optimal experience on any device. Breakpoints are visible on the canvas side by side, allowing you to compare and adapt faster than any visual site builder.

Insert Pages and Sections: Copy and paste sections or components from your other projects, or from the community templates. There is also a set of layouts to choose from that have minimal styling.

Sticky Elements: Framer has a sticky elements feature that allows you to create elements that remain fixed in place as the user scrolls down the page, and other similar effects for triggering animations on scroll or interaction.

Integrations: Framer has dozens of useful integrations that make building a useful blog, landing page, sales funnel, and more almost effortless. You can add a Lottie animation, 3D animations from Spline, Gumroad “Buy” button, icons from popular libraries, MailChimp email marketing forms, and more.

Collaboration: Framer allows for asynchronous collaboration, where product teams can invite members from within and outside the organization to view and collaborate on projects in real-time.

Best-in-class SEO, performance, and hosting: Framer makes building professional sites easy, fast, and fun while delivering best-in-class SEO, performance, and hosting. Site speed is a non-issue.


Framer offers a range of pricing plans for its users.

  • Free – Try out unlimited designs, templates and projects. You don’t pay until you want to publish it.

  • Mini: $4/month

  • Basic $12/month

  • Pro $15/month

There are also team plans for businesses needing multiple editors.

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Streamlined Process for Designing Websites

As a modern-day blog editor experienced with SEO, I know the importance of having an efficient web design tool.

Framer is a visual web design tool that can compete with WebFlow in terms of animation capabilities but remains more accessible for first-timers and designers who find WebFlow too technical, and don’t have any web design knowledge.

Many larger companies are starting to switch to Framer because it removes the need for a web development team. In-house designers or marketers now have the capability to maintain a website without the risk of breaking stuff.

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Incredible Efficiency

With Framer you can quickly create designs without getting bogged down by complex code or cumbersome workflows.

Zero code, and no plugins needed.

  • Simplified UI: Framer’s intuitive layout makes it easy for beginners to navigate through various panels and options.

  • Powerful Code Editor: A built-in editor allows users to add CSS or JavaScript directly within the platform without needing external software or plugins. Although it’s unlikely that you’d ever need to.

  • Preset Components: Choose from a library of pre-built components that can be easily customized according to your project requirements.

  • Incredible animation and interactive support

  • Capable CMS for managing your content on a day-to-day basis. It’s easy for your clients to learn and use as well. The CMS is extremely flexible and allows designers to set up editable components and that make it easier for other users to update content.

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Support & Documentation

Framer has great documentation aimed at guiding newcomers through each step of the design process.

From basic tutorials to advanced guides, users can quickly build their Framer skills and create stunning websites with ease.

  1. Video Tutorials: A collection of video lessons covers various topics such as responsive design, animations, and user interactions for a more comprehensive understanding of the platform’s capabilities.

  2. User Community: Engage with fellow designers through the Framer Community to share tips, tricks, and best practices related to Framer projects.

Framer History

It was first introduced in 2016 as a technical prototyping tool for designers who could code. Over the years, Framer has evolved into a full-blown web design platform.

Learning Resources & Tutorials

If you want to be a Framer pro and create killer web designs, there are tons of learning resources and tutorials available online.

These guides cater to both beginners and experienced users, so everyone can get the most out of this powerful design tool.

Beginner Tutorials:

  • Getting Started with Framer: Learn the basics of Framer’s interface, creating custom designs, adding components, and working with animations.

  • Animations in Framer: Add smooth transitions between different view states by utilizing built-in animation features.

Advanced Guides:

  • Working with Data & APIs in Framer: Leverage data instances within the API and integrate external APIs into your prototypes for more complex interactions.

  • Design Systems in Framer: Build and maintain a design system within your organization using Framer’s tools for improved collaboration and consistency across teams.

The Framer Community provides an invaluable resource for experienced professionals to ask questions, share their work, and collaborate with others.

Comparing Framer with Competitors

Here are some of Framer’s competitors and alternatives:

  1. Webflow: Webflow is a web design and development platform that allows users to create responsive websites without coding. It offers a visual drag-and-drop editor, CMS, and hosting services

FAQs in Relation to Framer

What Can You Do with Framer?

Framer is a versatile web design tool that lets you create interactive prototypes, animations, and responsive website designs, making it perfect for designers, developers, and product managers looking to streamline their workflow and collaborate more effectively.

Is Framer Easy to Learn?

Yes, Framer is designed with ease of use in mind, and its intuitive interface makes it accessible even for beginners. You can find numerous tutorials online to help you get started with the platform and master its various features.

Is Framer a No-Code Tool?

Framer offers both no-code functionality through its visual design tools and advanced capabilities using code components written in React.js, catering to professionals at all skill levels while providing flexibility for complex projects.

Final Thoughts

Framer is a game-changing tool for entrepreneurs, business owners, graphic designers, product designers, offering a user-friendly approach to building websites that’s perfect for professionals of all kinds.

A full website can be created in hours, not days. Creating animations is a breeze, thanks to its effortless interactive capabilities.

Build your dream site with Framer: no coding required!

Dan Chadney

Ever felt like your business should be getting more attention online? I felt the same way until I learned how to leverage SEO and digital marketing tactics to scale my e-commerce business to 6 figures per year. My name is Dan Chadney and before starting this blog, I spent 20 years as a web designer, front-end developer and SEO marketing specialist. Check out my online business guides and learn how to make money online!

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