ABOUT DAN CHADNEY

Hi, I'm Dan.

My mission is simple: to help you pursue your passions, get paid for it, and have fun while you're doing it!

Dan Chadney
Dan Chadney

Co-Founder / Marketing Director / Creative Director

Over the course of my career, I've seen far too many passionate startups give up because they struggle to get noticed online. I've dedicated the last 7 years to learning how to change that, and now I'm here to share everything I've discovered.
With over 20 years in marketing, design, SEO, and web development, I've built a toolbox of skills that I use to help creative entrepreneurs like you thrive online.
But I'm not just about theory - I've walked the walk. I've built profitable indie brands, built businesses on Amazon and Shopify, won challenges, coached winners, and even written a book on harnessing AI for business growth.
Through Indie Brand Builder, I'm on a mission to demystify digital marketing and make it accessible to everyone with a dream. From our podcast to our courses and coaching, we're all about smart strategies that let you work less and earn more.
My businesses have been featured in:
23+
Years of Experience

Career Highlights:

  • Over two decades of experience in marketing, design, SEO, and web development.
  • Successful e-commerce entrepreneur with profitable ventures on Amazon and Shopify.
  • Winning Sophie Howard’s Profitable Amazon Selllers Challenge and getting hired as one of her teams coaches
  • Coach and mentor for e-commerce startups.
  • Author of "ALL IN ON AI".

My work has been featured in:

- GQ Magazine
- Aspiring Entrepreneurs
- Shopify
- Huff Post
- Growth Mentor

Brief history

My journey started in California, where I caught the entrepreneurial bug early. I started working at age 12 - taking up odd jobs and learning all kinds of new skills.
I studied graphic design in Scotland, and since then, I've worn more hats than I can count - graphic designer, animator, visual designer, SEO specialist, UI/UX specialist, and brand strategist. Each role taught me something valuable about what it takes to succeed online.
But what really gets me fired up is seeing entrepreneurs like you succeed! There's nothing quite like the moment when a business owner realizes their dreams are actually within reach.
That's why I involve my own kids in my ventures - I believe success is possible at any age with the right guidance and determination.

Personal Life

When I'm not diving deep into the latest marketing trends or AI developments, you might find me behind a drum kit or strumming a guitar. (Yes, I'm a singer/songwriter too. Who says you can't mix business with pleasure?)
So, whether you're just starting out or looking to take your passion project to the next level, I'm here to help. Let's cut through the noise, focus on what really works, and build a business that not only succeeds but gives you the freedom to enjoy life too.

Ready to turn your passion into a thriving business?

Let's make it happen.
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