SEO isn’t just for tech wizards – you can do 75% of SEO yourself. This article serves as a DIY SEO guide to help you implement SEO strategies on your own.
I once tweaked an old blog post that wasn’t ranking. The result? Ranking on page 1 and a big traffic surge.
I just did four things:
Focused on 1 long-tail keyword that was specific & less competitive.
Updated the content answering questions from Google’s “People also ask”. Got rid of fluff and words that didn’t add value. Made the content richer, with more personal insights and showing my authority on the topic.
Added internal links to other relevant content on my site.
Added quality backlinks (links from other reputable websites) directly to that post. They’re like votes of confidence from others.
The post climbed the ranks – it was like watching magic unfold. 🧙
Traffic doubled, then tripled. All organic, all because of SEO.
Research: Find a keyword relevant to your topic. Use Ahrefs free keyword tool to identify 1 focus keyword for your article. For example: instead of targeting “dog bowls”, get more specific and target a longer-tail keyword like “best dog bowls” or even better: “best dog bowls for french bulldogs”. 🐶
Analysis: Ensure it’s specific and has low competition. In the Ahrefs tool keywords with a low Keyword Difficulty (KD) are the ones you want to find.
Keyword research: Conduct thorough keyword research to identify the right keywords to target, considering their ranking difficulty and relevance to your audience.
Assess intent: What is the user actually looking for? Do they want to buy a product, or just find some information? What info would they expect to see? In this example the search intent is transactional. The searcher is looking to purchase a dog bowl, they just don’t know which one. That’s where you come in! 🤑
Answer “People Also Ask”: Address common queries related to your keyword.
Eliminate fluff: Remove unnecessary words or sentences.
Write for humans: Add personal anecdotes 🙃 and expert insights. 🙂
Optimize your title & meta description for Google and for Humans. Make them catchy, yet search engine friendly.
Show authority: Establish credibility with well-researched information.
Add rich content: Add more images, videos, charts and graphs.
On page SEO: Ensure your webpages are relevant and easily crawlable by search engines.
Optimize existing content: Regularly update and optimize your content to keep it fresh and relevant.
Find reputable sites: Look for authoritative domains in your niche. Use Ahrefs free Chrome extension to see a the DR rating on every site you visit. Use google search to find reputable sites for backlinks.
Create connections: Reach out for guest posting or collaboration. I use Seamless.ai for this, or you can use a link building tool like the SEMrush Link Building Tool.
Add the backlinks: Setup links back to your post from their content.
Content audit: Review your site for relevant content to link from.
Strategic placement: Add links where they feel natural and helpful.
Anchor text: Use descriptive text that includes the target keyword.
Link value: Prioritize linking from and to high-value pages.
Performance tracking: Use google search console to track the performance of internal links.
Track user interactions: Utilize Google Analytics 4 (GA4) to monitor user interactions on your website.
Measure SEO performance: Regularly review analytics tools like GA4 to measure key SEO metrics and adapt your strategies based on data insights.
