Indie Brand Builder - Dan Chadney

Can YOU tell if AI wrote this? 🧠

Written by: Dan Chadney

Welcome Indie Brand Builders!

This week we are covering important SEO strategies you'll need to boost organic search rankings, tips to improve productivity, get unstuck and improve your conversions. All in a 4 minute read. Whoop! Let's get to it!

This week is a pivotal one for me. I've relaunched Indie Brand Builder, and with it comes a brand new format for this newsletter. We are moving to a weekly send, sent out every Thursday.

If you've joined this list from DanChadney.com – the website is now IndieBrandBuilder.com.


QUICK HITS

In today’s newsletter:

  • ChatGPT + Bing = Internet Bliss 🖥️

  • Do you have an SEO strategy? 📊 

  • Give stuff away for Free? 😅 

  • Tell-tale signs an article was written by AI 🧠 

  • Are you uncomfortably comfortable? 😟 

Read time: 4 minutes


TECH NEWS AND UPDATES 👩‍💻

ChatGPT can now browse the internet with Bing. Again.

If you don't remember, this feature got removed a few months ago, but it's back and better than ever!

How does this help you? Bing can boost your productivity by helping with these tasks:

1. Speed up research 🚀 
2. Plan with weather insights
3. Detect trends and verify facts 🎉 & 😬
4. Write up-to-date content
5. Analyze the stock market
6. Get real-time feedback

Latest AI news headlines

  • Meta unveils 'creepy' AI bot that looks exactly like Kendall Jenner (link)

  • Researchers have designed an algorithm that shuts down malicious robotic attacks (link)

  • The Biden-Harris Administration has secured a second round of voluntary safety commitments from eight prominent AI companies (link)

  • Morgan Stanley is launching an AI chatbot to woo wealthy clients (link)

  • Baidu has released more than 70 large AI language models in China (link)

  • Adobe CEO Shantanu Narayen believes that AI will enhance human creativity rather than replace it (link)


GROWING YOUR BUSINESS WITH AI AND SEO 🚀 

Do you have an SEO strategy?

Does your SEO strategy boost your organic search rankings and website traffic? If it doesn’t, you'll be lost in an ocean of content. Change it up by:

  1. Analyzing your competitors: vital to gain insights, discover valuable keywords, and identify content opportunities.

  2. Keyword research: target the right keywords to go after for your website that you can actually rank for.

  3. Search intent: write content that fulfills the correct search intent. Is it informational, transactional, navigational, or commercial?

  4. Content optimization: use relevant keywords strategically and ensure content is well-structured and valuable for humans too!

  5. Backlinks: crucial for credibility and authority, resulting in higher rankings and increased visibility.

  6. Technical SEO: improves website performance, including site speed, mobile optimization, URL structure, schema markup, and XML sitemaps.

  7. Use a Pillar/Cluster framework: organize content effectively for improved visibility and user-friendliness and add internal links.

  8. Avoid bad SEO practices: keyword stuffing, buying low-quality backlinks, and using duplicate content or cloaking.

Done all that? Great! If not, reply to this email and tell me what’s holding you back.

Keep going by creating a monthly SEO plan, fine-tuning your existing content for better performance over time, keeping an eye on evolving keywords and fresh search trends, regularly crafting new content, and closely examining and improving your approach.

Also, remember to breathe!

Simple really! 😂 Perhaps next week we'll discuss how AI can help you with all this?👍🏼


EXPERT ADVICE 👋 

Publish content > Build an email list > Sell a product
Is this working for you?

It's a mistake that many of us have made in online business. Knowing when to sell and when not to can make or break your funnel.

Building strong connections and trust with your audience is the key to success. It's not about quick wins; it's about creating lasting relationships.

Focus on the needs of your community and solve their problems for free.

Give generously, share your knowledge, and provide value without expecting anything in return. This approach might not bring immediate rewards, but it lays the foundation for long-term success. 🙌

Engage with your community, understand their pain points, and offer solutions. In time, this commitment will pay off in loyalty, support, and opportunities.💬

Remember, it's not just about making money, it's about making a difference. Start by making a positive impact on your community, and the rest will follow. 🚀


CONTENT PRODUCTION WITH AI 🤖 

🛑 Tell-tale signs an article was written by AI

While AI has transformed so many things about business. We all still enjoy authentic and original writing from real humans. Avoid these dead AI giveaways so you don't turn off your readers…

  • Odd phrases like "Regenerate response", or the classic "as an AI language model"

  • Non-committal opinions – say something controversial!

  • Words like Delve, Dive, Discover, Unlock, Ensure

  • Phrases like: In conclusion, It is crucial, Now let’s move on

  • Sentences that start with "Remember"

  • "In today’s world" – please never again!

  • "Take your x to the next level."

  • Limited Use of Parentheses and Em Dashes.

And yes, don't forget the classic cliché "So there you have it!" 🙅‍♂️

I've compiled a more comprehensive list here.


MINDSET AND WELLNESS ❤️‍🩹 

Are you uncomfortably comfortable?

You know that feeling, another week has started and you are still in the job you hate, not doing the exercise you want to, not having the conversations you plan on having etc. You are in your normal ‘comfort zone’ but feeling lots of discomfort when thinking about how you’d really like to live.

You are stuck on autopilot – making yourself comfortable in the present moment but crushing your life in the long run.

Does this sound familiar to you?

If so, meditation has helped us gain new levels of awareness and clarity. Ultimately empowering ourselves enough to make the changes needed that get us back in control of our lives again.

If this resonates, check out our fave meditation app and find something that works for you.

Calm: Sleep & Meditation on the App Store


TRENDING TOOLS ⚙️ 

This week we're sharing our the best FREE tools!

Here they are:

  • Perplexity.ai – AI that browses the web and provides facts (link)

  • Harpa.ai – Brilliant for summarizing and rewriting what you find on the web (link)

  • Ahrefs Keywords Generator – Great for quick keyword research (link)

  • RankMath – The best WordPress SEO plugin (link)

  • Ahrefs backlink checker and website authority checker (link)

  • Hunter.io – The best tool for finding contacts (link)

  • HARO – Help a reporter out is perfect for getting free mentions on major publications (link)

  • 10Web (Free to Try) – Generate an entire WordPress website with AI (link)


Enjoy This Newsletter?

Forward it to a friend, and let them know they can subscribe here.

BTW – AI did not write this email! It's been hand written by me, 🙋‍♂️ Dan Chadney.

This email was sent using Beehiiv – Which is completely free up to 2,500 subscribers!

Dan Chadney

Ever felt like your business should be getting more attention online? I felt the same way until I learned how to leverage SEO and digital marketing tactics to scale my e-commerce business to 6 figures per year. My name is Dan Chadney and before starting this blog, I spent 20 years as a web designer, front-end developer and SEO marketing specialist. Check out my online business guides and learn how to make money online!

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