Indie Brand Builder - Dan Chadney

Can YOU tell if AI wrote this? 🧠

Author - Dan Chadney
Written by: Dan Chadney

Welcome Indie Brand Builders!

This week we are covering important SEO strategies you’ll need to boost organic search rankings, tips to improve productivity, get unstuck and improve your conversions. All in a 4 minute read. Whoop! Let’s get to it!

This week is a pivotal one for me. I’ve relaunched Indie Brand Builder, and with it comes a brand new format for this newsletter. We are moving to a weekly send, sent out every Thursday.

If you’ve found this post from – the website is now


Do you have an SEO strategy?

Does your SEO strategy boost your organic search rankings and website traffic? If it doesn’t, you’ll be lost in an ocean of content. Change it up by:

  1. Analyzing your competitors: vital to gain insights, discover valuable keywords, and identify content opportunities.

  2. Keyword research: target the right keywords to go after for your website that you can actually rank for.

  3. Search intent: write content that fulfills the correct search intent. Is it informational, transactional, navigational, or commercial?

  4. Content optimization: use relevant keywords strategically and ensure content is well-structured and valuable for humans too!

  5. Backlinks: crucial for credibility and authority, resulting in higher rankings and increased visibility.

  6. Technical SEO: improves website performance, including site speed, mobile optimization, URL structure, schema markup, and XML sitemaps.

  7. Use a Pillar/Cluster framework: organize content effectively for improved visibility and user-friendliness and add internal links.

  8. Avoid bad SEO practices: keyword stuffing, buying low-quality backlinks, and using duplicate content or cloaking.

Done all that? Great! If not, reply to this email and tell me what’s holding you back.

Keep going by creating a monthly SEO plan, fine-tuning your existing content for better performance over time, keeping an eye on evolving keywords and fresh search trends, regularly crafting new content, and closely examining and improving your approach.

Also, remember to breathe!

Simple really! 😂 Perhaps next week we’ll discuss how AI can help you with all this?👍🏼


Publish content > Build an email list > Sell a product
Is this working for you?

It’s a mistake that many of us have made in online business. Knowing when to sell and when not to can make or break your funnel.

Building strong connections and trust with your audience is the key to success. It’s not about quick wins; it’s about creating lasting relationships.

Focus on the needs of your community and solve their problems for free.

Give generously, share your knowledge, and provide value without expecting anything in return. This approach might not bring immediate rewards, but it lays the foundation for long-term success. 🙌

Engage with your community, understand their pain points, and offer solutions. In time, this commitment will pay off in loyalty, support, and opportunities.💬

Remember, it’s not just about making money, it’s about making a difference. Start by making a positive impact on your community, and the rest will follow. 🚀


🛑 Tell-tale signs an article was written by AI

While AI has transformed so many things about business. We all still enjoy authentic and original writing from real humans. Avoid these dead AI giveaways so you don’t turn off your readers…

  • Odd phrases like “Regenerate response”, or the classic “as an AI language model”

  • Non-committal opinions – say something controversial!

  • Words like Delve, Dive, Discover, Unlock, Ensure

  • Phrases like: In conclusion, It is crucial, Now let’s move on

  • Sentences that start with “Remember”

  • “In today’s world” – please never again!

  • “Take your x to the next level.”

  • Limited Use of Parentheses and Em Dashes.

And yes, don’t forget the classic cliché “So there you have it!” 🙅‍♂️

I’ve compiled a more comprehensive list here.


Are you uncomfortably comfortable?

You know that feeling, another week has started and you are still in the job you hate, not doing the exercise you want to, not having the conversations you plan on having etc. You are in your normal ‘comfort zone’ but feeling lots of discomfort when thinking about how you’d really like to live.

You are stuck on autopilot – making yourself comfortable in the present moment but crushing your life in the long run.

Does this sound familiar to you?

If so, meditation has helped us gain new levels of awareness and clarity. Ultimately empowering ourselves enough to make the changes needed that get us back in control of our lives again.

If this resonates, check out our fave meditation app and find something that works for you.

Calm: Sleep & Meditation on the App Store

Dan Chadney

Author: Dan Chadney

Ever felt like your business should be getting more attention online? I felt the same way until I learned how to leverage SEO and digital marketing tactics to scale my online business to 6 figures per year.

My name is Dan Chadney and before starting Indie Brand Builder, I spent 20 years as a web designer, front-end developer and SEO marketing specialist. I've owned multiple successful businesses and I'd love to help you build yours! Check out my online business guides and learn how to make money online!

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  • Build a strong brand
  • Save time creating content
  • Create websites that convert
  • Use AI, tech and tools to help you grow
All in a 5 minute read. 

Every Monday. It’s completely free.

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