Indie Brand Builder - Dan Chadney

Market Your Business Online for Free in 2024

Written by: Dan Chadney

As we’re all well aware, it is important to market our business to potential customers.

The problem with conventional publicity, such as newspapers, radio and TV advertising, is that they can be expensive and can make little to no return on investment.

Online publicity could be a smarter option. The performance of each advertisement can be controlled. Then you can concentrate your marketing strategy on the most profitable techniques. Plus, there are options for online advertising that don’t cost you any money at all!

Here are some free online marketing methods that you may want to consider for your business:

1. Partner up with another expert in your field

Consider joining forces with another brand. You can then offer a more substantial product together than either one of you could offer alone.

  • In addition, you’ll automatically get the attention of both audiences, resulting in more sales and adding more leads to your email list. In the future, these new leads can drive more sales of another one of your products.
  • Partnering on even one marketing campaign can bring long-term benefits to both of you.

2. Encourage user-generated content

If you can acquire user-generated content, your website will grow without you having to create your own content. This type of content also increases your website visitors. Enable comments on your website and contribute to the discussions.

  • Allow visitors to submit their own articles and encourage guest posts from other experts.

3. Affiliate marketing

You will get other experts in your field and the public to send you business if you create an affiliate programme for your business. This can be mutually beneficial, and you will only be paying commissions (after the sale) if the affiliate makes a sale.

  • As with the partnering technique, many of these new visitors will sign up for your email list, even if they don’t buy something right away, bringing you long-term benefits and sales.

4. Be active on social media

There are millions of users visiting the various social media platforms daily, so it makes sense for your business to have a presence there.

  • Share funny or interesting images or videos that are relevant to your business.
  • Post insights and valuable information.
  • Let your audience know when you have a sale on your products. Give your social media followers coupons or discounts.
  • Encourage engagement by participating in discussions. Ask questions and answer theirs.
  • Run a survey, poll, or contest.
  • In turn, these will then be shared by your followers, increasing your reach and ultimately resulting in more sales of your products or services.

5. Use free online tools

Many tools are available online which can help your business. You can register for websites to create free surveys or send email to your customers with a free online service. You don’t have to pay a premium to receive top-notch service.

6. Change and reuse old advertisements

Try reusing parts of an advertisement that worked well instead of going through the expensive route of creating new articles with every marketing campaign. This saves you time and expense.

  • Plus, keeping consistent brand imagery through every ad will help with brand recognition too.

7. Build an email list

When people visit your website, there is a good chance that they are interested in what you have to offer. Make a form available for them to join your email list and be kept in the loop about future product releases or special offers.

  • Once they’ve signed up to this email list, you can send emails to these prospects with news and further information about your products. Let them know whenever something goes on sale.
  • Email marketing is one of the best ways to drive sales. Treat your list members like gold, because that’s what they are to you and your business.

8. Create video content

Video content is incredibly important nowadays. You’ll generate interest in your brand and trust with your audience if you can create interesting videos.

I am a big advocate of YouTube and I believe there is still so much room to find an audience on the platform. Considering that it is the second biggest search engine next to Google (and also owned by Google) it’s definitely a place that you’ll want to have a presence on.

It’s certainly possible to do online marketing without spending money. Some of these methods might take some time and effort to implement, though, before you see profits.

For example, it can take a while to build an email list. However, once you have a list, making sales can be as easy as sending out an email to your list. Once you’ve built a social media following, making sales can be as easy as making a post on your social media accounts.

If you want to see an immediate ROI, like for a special promotion, you may want to consider paying for ads online. But if funds are tight, be patient as you put these free strategies into place, and soon you’ll have plenty of ways to make immediate sales for free.

Dan Chadney

Ever felt like your business should be getting more attention online? I felt the same way until I learned how to leverage SEO and digital marketing tactics to scale my e-commerce business to 6 figures per year. My name is Dan Chadney and before starting this blog, I spent 20 years as a web designer, front-end developer and SEO marketing specialist. Check out my online business guides and learn how to make money online!

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