Indie Brand Builder - Dan Chadney

Create content that sells

Written by: Dan Chadney

Are you struggling to create content that not only grabs attention but also drives sales?

Let me guide you through the art of creating content that not just sells, but ignites a desire in your prospective customers, making you the obvious and preferred choice.

1. Understand Their Struggles

The most effective content begins by addressing your customer’s pain points.

Imagine them being stuck in a ‘negative present’, a state where they have a problem that needs to be solved.

Jimmy Fallon No GIF by The Tonight Show Starring Jimmy Fallon

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Your content should resonate with this state, answer their questions, address their objections, and alleviate their fears.

Show them you understand their challenges and that you have a master plan to help them escape their present worries.

2. Highlight Their Aspirations

What does your customer’s ‘positive future’ look like?

What drives their hunger for this future?

How do they believe it will simplify their lives?

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Tailor content that resonates with these aspirations, the desired outcome, and explain why it is significant.

If you don’t know, just ask open-ended questions on your social media posts and see what people say.

Let this guide future content.

3. Offer the Perfect Solution

Your solution is your customer’s ‘positive future’ come to life.

What would their perfect solution look like for them?

Let them know how your product or service bridges the gap between their current state and their dream state.

By connecting with your customers on this level, you’re not just another business trying to sell something.

You’ll become their guide, their problem solver, their pathway to a better future.

This makes you the obvious choice to buy from, and the one they trust to handle their needs.

To your success,


Whenever you’re ready, there are 3 ways we can help you:

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Dan Chadney

Ever felt like your business should be getting more attention online? I felt the same way until I learned how to leverage SEO and digital marketing tactics to scale my e-commerce business to 6 figures per year. My name is Dan Chadney and before starting this blog, I spent 20 years as a web designer, front-end developer and SEO marketing specialist. Check out my online business guides and learn how to make money online!

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