Indie Brand Builder - Dan Chadney

The ultimate product: low overhead & high returns

Written by: Dan Chadney

Welcome Indie Brand Builders!

What is the absolute best product you can sell online?
Drum roll… Digital products!! 🚀

They have low overhead, high returns, can be sold repeatedly, and can quickly convert cold leads into customers.

AND, literally anyone can make money with digital products.

Here are a few examples of digital products:

  1. eBooks and Guides

  2. Online Courses and Webinars

  3. Software and Apps

  4. Printable Products

  5. Photography and Graphics

  6. Music and Audio Files

  7. Memberships and Subscriptions

  8. Digital Templates and Tools

Digital products can open up a whole world of opportunities for your business. 🌟

They can serve as both a tool for acquiring customers and as a product itself.

Many people use digital products as a low-ticket top-of-funnel offer for high ticket coaching and courses. Others simply sell them as their main offering, and make a killing doing it.

If you are an ecommerce business, you could add (high value & low cost) digital products to your store to enhance your customer experience, build trust in your brand, and increase your recurring revenue.

Below are some solutions to common challenges creators face when making a digital product: finding a niche, pricing, generating awareness, and getting the tech set up. Let’s go!

FIVE STAR FOCUS ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

1. Identify your niche and target audience 🔍

Success online hinges on pinpointing your niche and understanding your audience. This guide will help you through the process of evaluating your passions and skills, looking at demand and validating your ideas.

2. Price your products strategically 💰

Your pricing strategy can make or break your success. It’s a fine balance – attract customers and maintain profitability. A/B testing is the way to go.

image The ultimate product: low overhead & high returns

3. Building a strong online presence – Justin Welsh 📣

Use social media to reach wider audiences, collaborate with influencers, run targeted ads, leverage your email list to drive repeat customers… Content is your voice – make it clear, make it valuable. Justin’s guide provides a great zoomed-out view of how to build your business.

4. Full guide to creating and selling a high-quality digital product 🌟

Creating and selling digital products online is easier than you think with the right process. This video is a crash course in getting started if you’ve never done it before.

5. Leverage Instagram & TikTok to sell your digital product💰
Stan Store is becoming one of the most popular platforms for digital products out there. Mainly because TikTok links directly to it. Here’s a video guide on how to get set up.


Whatever approach you take, make sure your digital product has a specific purpose, and solves a very specific problem.

To sell a product successfully, you can’t just create it and hope for the best. You need a marketing plan.

Avoid using a random approach when promoting your product. Instead, create a clear path for customers to follow, starting from when they first hear about you until they become loyal customers.

This could apply to an individual product, or your business as a whole.

Your customer journey might go something like this:

  1. Awareness – Social media content, blog posts, podcasts, ads

  2. Consideration – Social media link in bio with a free (or low ticket) offer:

    • 1 free digital product or weekly newsletter

    • 1 paid top-of-funnel product

  3. Purchase – Your customer is ready to buy

  4. Retention – Keep them in the loop, offer new products, upgrades, and digital products to support their journey.

  5. Advocacy – You’ve created a super fan and they will act as promoters of your product. Leverage that!

Create a version of this in a way that makes sense for your own business.

To your success,


Whenever you’re ready, there are 3 ways I can help you:

  1. Free SEO guide to help you rank your website.

  2. Website design – yep, I’ve got 20 years of web design experience under my belt ready to help you get started or level up.

  3. SEO content writing service – We’ve just launched a new service to help small business owners like you level up your SEO with top-tier content.

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Dan Chadney

Ever felt like your business should be getting more attention online? I felt the same way until I learned how to leverage SEO and digital marketing tactics to scale my e-commerce business to 6 figures per year. My name is Dan Chadney and before starting this blog, I spent 20 years as a web designer, front-end developer and SEO marketing specialist. Check out my online business guides and learn how to make money online!

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