75% of people judge a company’s credibility based on their website.
Here’s the thing: many small business websites are making a crucial mistake that’s costing them customers.
What’s the #1 mistake?
Focusing on features instead of benefits, and talking about themselves rather than addressing their customers’ needs.
It’s an easy trap to fall into. After all, you’re proud of your business and want to share everything about it. But here’s the truth: your website visitors care most about how you can solve their problems.
Quick tip:
Go through your website and count how many times you say “we” or “our” versus “you” or “your”. If the former outweighs the latter, it might be time for a rewrite!
In my next email, I’ll share a simple framework to help you craft customer-centric copy that converts.
Until then, take a look at your website. Does it speak more about you, or to your customers?
If you’re anything like me, you’ve most likely poured your heart and soul into your website. It’s sleek, informative, and showcases your product or service perfectly. Yet, the expected flood of customers is more like a trickle. Frustrating, right?
I’ve been there. I spent my first 12 years building websites for small businesses, soloprenuers and creatives. 99% of those websites failed to do their job.
They didn’t bring in new customers or leads. They didn’t make sales. They barely even got any traffic at all. 😢
Let me show you how to avoid this.
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This 12-step checklist will help you identify where you need to focus your efforts and form a plan of action to modify your existing site, or help you create a new one.
