Avoid Burnout & Thrive ๐Ÿš€

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Welcome Indie Brand Builders!

Feeling burnt out or overwhelmed? This week, we’ll share with you how to guard against burnout and value your time.

We’ll share how to streamline your business and maximize your time with AI. We’re going way beyond ChatGPT, using automated AI tools that turbocharge your growth.


In todayโ€™s newsletter:

  • Avoid Burnout & Thrive ๐Ÿš€

  • Why Clients Don’t Value Your Time ๐Ÿ˜Ÿ

  • Top AI Stats ๐Ÿค–

  • How AI-Powered Chatbots are Transforming Business ๐Ÿ‘‹ย 

  • Has Google Killed Niche Sites? โ˜ ๏ธ

Read time: 6 minutes


A Strategy to Avoid Burnout and Thrive

Want to go from striving to thriving, avoiding burnout, and achieving work life balance?

I’ve watched so many small businesses burn out because they have too many hats to wear and not enough time to wear them. This often leads to working all hours with no time to rest.

I’ve got a four-step process to help you achieve long-term success in your business.

Clue: It’s all in the planning. ๐Ÿ“’

  1. Set Goals. Huge, world-shifting goals that’ll take decades to achieve. For me, I’m laser-focused on helping people escape the rat race and make money online… so my goal is to help people with visibility in the online marketplace.

    Who do you want to help? ๐Ÿค”

  2. Focus on Strategy. I use yearly big audacious goals, and I make sure they’re SMART: Specific, Measurable, Achievable, Relevant and Time-bound. I write these down so I can watch them progress through the year.

    How can you inch closer to your goals this year?ย ๐Ÿ“ˆ

  3. Hone in on Milestones. These are quarterly milestones derived from my yearly strategy (as above). They keep me on track, and they’ll do the same for you.

  4. Daily tasks. Influenced by my strategy and milestones, the daily grind is where my vision becomes reality. I use each day as a stepping stone towards achieving my ultimate goal.

    Just 18 minutes a day = 109.5 hours per year!

    What daily tasks can you commit to?ย โ˜‘๏ธย โ˜‘๏ธย โ˜‘๏ธ

Remember, long-term success doesn’t happen overnight. It’s about showing up, day in and day out, with a disciplined, structured approach.

If you stay true to your goal, youโ€™ll conquer the inevitable ups and downs of building your own business.

My co-founder and I both have ADHD and this process helps us clear our heads by mapping out a focused plan. It is hard sticking to it, but we are determined! ๐Ÿฅณ

We’ve gone through this process with many clients and would love to help you too!

Just reply to this email if you’d like to book a 2-hour Power Planning Session!


Why Clients Don’t Value Your Time

Here’s a hard truth: people won’t value your time if you don’t value it yourself.

Every entrepreneur understands that time is money, but are you giving enough value to your own time? Clients take their cues from you, so it’s vital to prioritize wisely.

Not all tasks are created equal; choose those that propel your earnings.

Here are a few ways to make a change ๐Ÿš€

  • Focus on high-value activities, such as automating low-value tasks and developing impactful marketing campaigns. (removing you)

  • Delegate or hire out tasks that aren’t high value for you. (removing you again)

  • Enhance your products/services for greater profitability. (new clients are more profitable).

  • Price your products or services higher than you are comfortable with (while providing amazing value).

  • Create streams of income for your business that don’t rely on exchanging time for money such as subscriptions, memberships or retainer services. (removing you again)

Believing in yourself alone won’t secure higher fees.

To genuinely command respect and higher fees, you must first invest your time wisely.

Once you value your time, your clients will too.


Top AI Stats

  • Only 26% of small and medium-sized businesses are currently using AI for marketing. (link)

  • By 2045, AI is expected to completely surpass human intelligence. (link)

  • Nearly 77% of devices today use AI technology in one form or another. (link)

  • Up to 45% of business processes could potentially be automated through the use of AI. (link)

  • The global AI market is on track to hit $407 billion by 2027, a significant increase from its 2022 revenue of $86.9 billion. (link)

For a HUGE list of AI stats and fun facts, head over to our blog.


AI-Powered Chatbots are Transforming Business

Businesses are rapidly adopting AI through chatbots for incredible efficiency and growth.

  • Chatbots streamline customer service, resolving inquiries and improving user experience.

  • In e-commerce, chatbots enhance the shopping experience and provide instant answers to common questions.

  • In marketing, chatbots offer tailored recommendations and gather customer feedback.

  • In sales, they identify leads, nurture prospects, and assist with outreach.

  • In travel & hospitality: provide Airbnb guests with automated check-in/check-out, accommodate for special needs, provide value-added services like restaurant recommendations.

  • In HR, chatbots handle tasks like employee satisfaction, onboarding and streamline operations.

  • Across sectors, they provide personalized 24/7 services.

AI chatbots offer on-demand service and free up resources for high-value tasks. Automation is the future of business. Embrace it! ๐Ÿš€


Has Google Killed Niche Sites?

Google’s game-changing update is shaking the niche site world, chipping traffic down by up to 75% ๐Ÿคฏ in their bid to prioritize โ€œauthentic and usefulโ€ content.

  • On September 14, Google’s Helpful Content Update had a significant impact on niche site owners.

  • The update prioritizes useful content over SEO-saturated posts and raw unedited AI content.

  • This new update is part of an ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in search.

What does this mean for you? Should you be using AI to write content?

Avoid publishing content that is solely generated with AI – instead integrate human writing into every piece and back up your writing with links to facts, your own professional experience and genuinely helpful info for your readers.

AI writing isn’t inherently bad, and Google doesn’t penalize it. The real problem lies in the misuse of AI and the absence of valuable content. Address these issues, and you’ll be in the clear! ๐Ÿ˜…

Here’s a complete guide for SEO in 2024.



  • Perplexity.ai – AI that browses the web and provides facts (link)

  • Harpa.ai – Brilliant for summarizing and rewriting what you find on the web (link)

  • Claude.ai – Perfect for analyzing data, code, or writing long-form content (link)

  • FounderPal.ai – Generate user personas for your target market in seconds using AI! (link)


  • Ahrefs Keywords Generator – Great for quick keyword research (link)

  • RankMath – The best WordPress SEO plugin (link)

  • Ahrefs backlink checker and website authority checker (link)


  • Hunter.io – The best tool for finding contacts (link)

  • Seamless.ai – An amazing tool for outreach and lead generation (link)

  • HARO – Help a reporter out is perfect for getting free mentions on major publications (link)

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Forward it to a friend, and let them know they can subscribe here.

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    Dan Chadney

    Author: Dan Chadney

    Ever felt like your business should be getting more attention online? I felt the same way until I learned how to leverage SEO and digital marketing tactics to scale my online business to 6 figures per year.

    My name is Dan Chadney and before starting Indie Brand Builder, I spent 20 years as a web designer, front-end developer and SEO marketing specialist. I've owned multiple successful businesses and I'd love to help you build yours! Check out my online business guides and learn how to make money online!