Indie Brand Builder - Dan Chadney

What’s your ONE thing? 🥇

Author - Dan Chadney
Written by: Dan Chadney

Welcome Indie Brand Builders!

I always keep an eye on the future of online business for creators and solopreneurs.

Being early to catch a new trend can be a game-changer, but many people don't know about these trends until it's too late.

Constantly chasing new strategies can also prevent you from building a solid business and make you feel left behind. It's called Shiny Object Syndrome, and it's real. I experience it all the time.

I don't want to feed FOMO and perpetuate a hustle culture.

However, it's also important to keep up with our fast paced culture and learn to adapt. Where's the balance? ⚖️ 

The truth lies in knowing yourself, and knowing your goals.

With that in mind, let’s look at what the latest trends are and consider if they are right for you.

FIVE STAR FOCUS ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ 

This Year's Top Business Trends:

  1. “Boring” businesses 🥱 
    Codie Sanchez is killing it by buying up regular businesses (often from retiring boomers) and modernizing them. She buys laundromats, landscaping, plumbing, or other services and maximizes their visibilty and profitability. Super cool.

    image What's your ONE thing? 🥇

  2. Productized services 📦️ 
    This new business model allows individuals to earn more money with services that are sold as off-the-shelf products with fixed prices, while offering flexibility and great value to customers. They are often cheaper than hiring employees or agencies, with predictable pricing.

  3. Micro Sass & Low-code/No-code Tools 🖥️ 
    Creators are building loyal followings in niches that they have a deep understanding of problems and opportunities. Now with the incredible no-code software tools (like, it's possible for anyone to create something powerful and launch successfully.

    image What's your ONE thing? 🥇

  4. Newsletters ✉️ 

    Newsletters are making a HUGE comeback as creators are finding ways of monetizing them to make massive profits. Platforms like ConvertKit and Beehiiv are adding multiple ways of growing and monetizing emails, without ever selling anything directly to customers.

  5. Ghostwriting ✍️ 

    Like newsletters, this idea has been around for ages, but similar to productized services, there is a new spin on it that maximizes profits while working less. Become a writer that specializes in getting specific results for your clients.


The biggest challenge we face as soloprenuers is balancing our time. You have to show up in so many places and invest so much of your time on marketing and social media to get noticed.

Then add on the constant barage of new ideas, new business strategies and ways to make money, it's easy to get distracted and lose sight of your own goals.

So, my challenge for you is to simply decide – what is your one thing? You don't have to commit to it forever, just long enough to get results.

For many it can take 6 months to a year to start seeing results from your efforts. But once you do, the growth can be explosive.

To your success,


Whenever you're ready, there are 3 ways I can help you:

  1. Free SEO guide to help you rank your website.

  2. Website design – yep, I've got 20 years of web design experience under my belt ready to help you get started or level up.

  3. SEO content writing service – We've just launched a new service to help small business owners like you level up your SEO with top-tier content.

Forward it to a friend, and let them know they can subscribe here.

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Dan Chadney

Author: Dan Chadney

Ever felt like your business should be getting more attention online? I felt the same way until I learned how to leverage SEO and digital marketing tactics to scale my online business to 6 figures per year.

My name is Dan Chadney and before starting Indie Brand Builder, I spent 20 years as a web designer, front-end developer and SEO marketing specialist. I've owned multiple successful businesses and I'd love to help you build yours! Check out my online business guides and learn how to make money online!

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