What you need to know about the Shopify MailChimp Breakup and Automation

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​As some of you may have already heard. Shopify and MailChimp have had a rather nasty breakup that has resulted in the MailChimp app being removed from the Shopify store. (For those who already have the app installed, it will continue to work until May 12, 2019)

While our e-commerce business no longer uses MailChimp (we switched to Klaviyo a ways back) I do continue to recommend MailChimp for new e-commerce businesses and most of my clients are still on their email platform. 

So, what does this mean for those of you who are caught in the middle? Can you still use MailChimp automation if you’re a Shopify customer?

Fortunately, there seems to be a pretty good workaround that replicates all of the functionality of the MailChimp for Shopify App. 

So as of March 2019 MailChimp and Shopify have had a bit of a bad breakup. It sounds like there was some concern or controversy over how they would share data with each other.

With MailChimp being the leader in the email marketing space and Shopify being the leader in the mass-market e-commerce space this is not a small deal and a lot of people have been concerned.

Obviously, it impacts anyone who is using those two pieces of software however it looks like the concerns may be somewhat overblown. I am going to walk you through how to set up an alternative that basically does everything that the MailChimp Automation for Shopify app previously did.

I’m on MailChimp’s site here and they’re suggesting some alternatives and as you can see there are three here: Shopsync,  Zapier and automate.io. 

Zapier and Autiomate.io can be used actually to connect any two pieces of software together that don’t have a built-in API. But the Shopsync kind of caught my eye because if we go down the list here it essentially does everything that the MailChimp Automation app it does which is great and best of all it is free.

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  1. Avatar of cecilia edwards

    Cecilia Edwards says:

    Thanks for the solution to the MailChimp-Shopify divorce. You switched to Klaviyo for your company. Do you have a perspective on Drip? I’m looking to create the most personalized experience for my shoppers that I can.

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Dan Chadney

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