Kajabi Review 2024: Pros & Cons – Is It Worth it?

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If you’ve been looking for an all-in-one platform that can help you market, sell, and deliver your products and services online, this Kajabi review will help you decide if it’s right for you.

This platform has become one of the most popular all-in-one online business solutions for entrepreneurs around the world.

It’s worth noting that as of writing this Kajabi review I am NOT an affiliate and do not receive a commission of any kind if you purchase Kajabi.

My #1 Online Business Tool



Kajabi is my preferred all-in-one platform for creating, marketing and selling online courses and digital products. It's been a game-changer for my online business because it includes absolutely everything I need. Saves me money too with 0% transaction fees, video hosting included, and no limits or extra fees for subscribers.

What can we expect from this Kajabi review?

In this review of Kajabi, I take a closer look at what Kajabi is, how it works, and whether or not you should try it today! 

I’m going to show you the pros and cons of using Kajabi to build your website, create online courses, build marketing campaigns, sales funnels, and much more.

Kajabi Home Page

Full and honest disclosure:

I have built many sites on Kajabi, including a previous version of this website. I have over 20 years of experience professionally building websites.

I have built a few websites on Kajabi and discovered that it’s a really great choice for anyone looking to grow their online presence. Yes, there are limitations, but the value you get from Kajabi makes it an easy choice.

Read on to find out if Kajabi is right for you.

What is Kajabi?  

Have a look at this video for a full overview.

Kajabi or WordPress? Which is the right choice?

This is a potential blog post in its own right, but it’s a question many people ask.

My answer is always a rather obnoxious, “It depends”!

Kajabi’s strength is not in building monetized blogs (although it can easily do that) – this is where WordPress shines.

If you are a blogger, WordPress is the perfect option.

However, if you are a podcaster, YouTuber, or Instagram influencer and you are looking for a robust and scalable solution to handle everything you might need for digital marketing and creating online courses and memberships, look no further than Kajabi.

If you are already on WordPress, it might be worth considering other online course platforms.

At a glance view of when Kajabi might be the right choice for you:

Kajabi vs WordPress chart - which is best for you?

They provide excellent 24/7 customer support should you encounter an issue or need help navigating their features.

If you get stuck, Kajabi University is full of helpful articles, video tutorials, webinars, and more business resources to empower you on your journey and learn how to create and sell online courses.

When you’re looking for even more support from other entrepreneurs with similar goals and objectives, the Kajabi community is active and welcoming with members from all across the globe.

Types of Plans Available  

Kajabi offers several different plans depending on your needs: Basic, Growth, and Pro.

They offer more affordable plans for solopreneurs who just need a platform to market their digital products and services online.

The more advanced plans provide additional features like website customization and analytics tracking tools.

Kajabi Pricing

As with most online course platforms on the market, pricing is based on either monthly or annual payments. You save 20% with annual plans, but you’ll need the cash up-front.

Here’s a breakdown of the pricing:

Kajabi Pricing Table

When it comes to choosing an online marketing and website platform there are so many options out there. It’s hard to know which ones will actually help you grow your entire business.

With Kajabi, you literally get all of the tools and resources you need to build a business online, and you don’t need to worry about multiple platforms, fees, or compatibility issues.

But Why is Kajabi so Expensive?!

Yes, it does appear to be expensive at first glance, especially if you are only going to use one or two of the tools in isolation.


If you were to add up the costs of all the tools you would need to have to replace Kajabi you can quickly see the value far exceeds what it’s priced at.

As you can see, even the basic plan provides over $1000 of value per month if you were to purchase all the tools separately.

Factor in ZERO transaction fees for credit cards and you can clearly see that Kajabi is well worth the money.

Total value of Kajabi compared to: WordPress, Wistia, Skool, Clickfunnels, ConvertKit, WebinarJam, Zapier, HubSpot, Buzzsprout, Calendly and Practice.do.

Perhaps it’s better to consider these questions when considering Kajabi:

Will using Kajabi save you time?

Yes, using Kajabi can save you a great deal of time. By having everything needed to build and manage an online business in one platform, you won’t have to waste time switching between different tools, plug-ins, and software to get the job done.

Can Kajabi streamline your business operations?

Having one streamlined solution for your digital marketing will most certainly have an impact on your business. You’ll have more time to focus on outreach, growing your audience, and growing your business.

Can Kajabi keep up with your business’s growth?

You’ll never have to worry about scaling up. Kajabi’s capabilities extend into large-scale enterprise solutions.

Which plan is best for you?

Whether you want to create beautiful websites, build your email list or sell products and services, Kajabi has the features to make it happen. Even on the basic plan.

The Basic Plan ($149/month)

Are you a beginner entrepreneur looking to develop your first online course? This plan is perfect for you! You might think that a 3-product limit is too little, and in some cases, you might be right.

However, if you are just starting out, a membership, a course, and a mastermind program is more than enough to make a great living. If anything, it will force you to be more decisive about what products to promote first!

The Growth Plan ($199/month)

Do you own a business and are seeking to expand? Have you already established multiple online courses, and do you maintain an adequately sized email list?

If so, this plan is for YOU! It allows you to expand your product lineup, gain more email subscribers and expand your capabilities.

The Pro Plan ($399/month)

If you are already enjoying the rewards of a 6-figure business and desire to elevate your venture by streamlining your tools, then this plan is exactly what you need. Unlock your potential for scalability with ease!

One of the best features of all three plans is that you can customize them to your business needs at any time. Initially, I tried out the Growth Plan but eventually realized it was too much for my current situation and downgraded back to the Basic Plan – which has turned out to be much more suitable since then.

If my company scales up, there’s always room for me to upgrade again – giving me access to extra functionalities that come with the Growth Plan package!

Kajabi Website Builder Review

So how does the Kajabi site builder compare to other website platforms out there?

Well, it’s very similar to many popular online (WYSIWYG) editors out there like Squarespace, Wix or Elementor for WordPress. Like those other platforms, you have all the basic features you will need to build an entire website or blog.

You can also set up a custom domain and configure your DNS and email settings. So if you already have a website it’s easy to set up a subdomain or move everything over to Kajabi.

Blog Features

So as I mentioned earlier, if your main traffic source is from blogging, then Kajabi may not be the best choice for you. It does have robust blogging capabilities, but it lacks certain features that make dealing with large amounts of content difficult.

If you are serious about blogging, learn more about the best no-code website builders and my top recommendation for blogging.

Kajabi Screenshot showing the blog editor

Design capability

Bearing in mind that I have 20 years of experience as a web designer, I find the overall experience with Kajabi to be exceptional.

Yes, I would like more features and options to design to my heart’s content, but they have made it super simple and easy to use for everyone. And at the end of the day, that’s more important.

On the Pro plan, you get access to the site code and the ability to create your own Kajabi templates. So you could have a developer create a fully custom site for you when the time comes.

But for now, it’s simple enough that solopreneurs and influencers can easily their own website up and running fast without any outside help. This alone would be worth the switch.

This is not true for WordPress – you’ll most certainly need some help and guidance to get up and running.

Nicely designed templates - Kajabi looks great on desktop and mobile, great speed performance, very good user experience.

Custom styles

If you would like to make your site look a bit different you do have access to create a custom CSS stylesheet on the Basic plan.

That means you could pay a web designer (or try it yourself) to create a customized design for you based on a Kajabi template and end up with a great-looking unique website. The same is true for the landing page / funnel builder.

Kajabi CSS and code editing capability


There are a number of website templates to start from, and all of them are nice quality and easily customized to get the look and feel just right.

Easy to edit Kajabi site templates. 11 templates to choose from. All are customizable and easy to make your own.

Building Blocks

Designs can be built for any website page, blog post or landing page with simple building blocks.

There are plenty to choose from, they are really flexible, and it’s easy to understand how to set them up.

Flexible Kajabi building blocks. Add any of these responsive building blocks onto any page.

Built-in Marketing Tools

Kajabi has a full suite of digital marketing tools integrated into the platform. You can create marketing funnels, as many landing pages as you like, and unlimited email marketing campaigns.

Kajabi review - email marketing campaign builder

Everything is connected for you automatically so there’s no need to worry about whether or not multiple platforms are compatible. Plus there are many templates to help you launch your campaign successfully.

Marketing and sales features:

  • One-click marketing sequences
  • High-converting landing page templates
  • Integrated checkout sales page
  • 1-click upsells
  • Coupons
  • Automated abandoned cart recovery
  • Single price point or payment plans
  • Free trials
  • Weekly, monthly, or annual subscriptions

Customer Journey / Funnel Templates

This is one of my favorite features of Kajabi, and this feature alone is worth the switch.

Are you in need of a funnel but don’t know where to start? Kajabi templates are easy-to-use playbooks ready for immediate use and give access to the necessary tools with zero guesswork required.

In just minutes, you can customize a prebuilt lead generation, product launch or webinar funnel framework and connect multiple sales and marketing channels into one harmonious multi-channel funnel.

Pre-built Kajabi funnels - freebie offers, sales pages, product launch, zoom webinar funnel, book, coaching campaign, sales pages.

Email Marketing

Kajabi users also benefit from huge allowances for email subscribers. Most email marketing platforms out there tend to charge by the number of contacts on your list.

The basic plan starts at 10,000 contacts, which is absolutely unheard of elsewhere. You’d be paying well over $300 / month for that many contacts elsewhere. If you have over 1,000 subscribers already, this one benefit alone could make the switch worthwhile.

Kajabi review - email templates to suit most situations

Email features:

  • Email broadcasts
  • Email sequences
  • Collect email addresses with advanced integrated opt in forms
  • Email marketing automation 
  • Integration with products and funnels
  • Contact management with segmentation and personalization
  • Marketing funnel templates
  • No need for a third-party email marketing software

Online course-building platform

Kajabi offers a full suite of tools to create and sell online courses, from start to finish.

It has customizable templates and user-friendly course creation tools allows you to create completely custom online courses very quickly.

I set up an entire course, including a marketing funnel and checkout page, within a matter of minutes. It’s super streamlined.

There is also a Kajabi mobile app where students can access all the online courses that have been purchased on the Kajabi platform. If your student logs in with the same email, they’ll have all their courses in one place, which is super nice. I’d rather have a dedicated app just for my students, but it’s convenient for users.

Build your online course business with these great features:

  • Engaging multimedia content: video, image, text, audio, PDF files, digital downloads, and more
  • Unlimited video hosting
  • Drip content
  • Quizzes & grading
  • Track lesson progress, view grades, and get detailed analytics

Kajabi Unlimited Video Hosting

As mentioned above, Kajabi makes it easy to store and host all of your videos in one place.

You don’t need a separate account with Wistia or Vimeo and your videos will be private and secure. You can host videos for your landing pages or marketing funnels, your online course, and videos for your on-demand webinars.

In my experience, the videos are fast loading, the video player works great on multiple devices and you don’t need to worry about bandwidth or any limits whatsoever.

Coaching Programs

Are you a coach looking to scale your offerings? You can easily run both one-on-one and one-to-many coaching programs.

The integrated sales and marketing tools will allow you to reach more clients and grow your business.

Kajabi coaching program setup

Coaching program features:

  • Build custom coaching products
  • Create automated marketing campaigns
  • Free payment processing
  • Schedule meetings
  • Host live calls
  • Share resources
  • Send follow-up emails

Podcast Hosting

Setting up a public or private podcast with Kajabi is easy. You can store and host as many audio files as you want, with unlimited bandwidth.

Kajabi podcast setup

Podcasting features:

  • Import your existing podcast into Kajabi
  • Publish on all major podcast platforms
  • Show notes, transcripts, and episode thumbnails
  • Create private podcasts just for your members
  • Embed your podcast on any website or blog
  • Comprehensive analytics and detailed insights
  • Simple interface to make publishing easy


Kajabi offers membership options to help you monetize your business. You can set up your own customized plans, each with different levels of access and features.

You can control who sees what information or content, including who has access to paid resources.

You can also bundle digital products and services into a membership, making it even easier for customers to purchase what you offer.

Kajabi’s subscription-oriented reports provide you with the most significant metrics such as churn rate and monthly recurrent income, among other key data points.

Kajabi membership and course program setup

Built-in CRM

Kajabi provides users with a powerful CRM tool that will help businesses stay organized and connected. With Kajabi, you can easily create customer profiles, schedule follow-up emails, set up automated campaigns, segment audiences, and more.

Kajabi contact list
Kajabi funnel stats

Plus, the intuitive CRM dashboard gives you detailed insights into your contacts and allows you to track key metrics such as customer engagement and conversion rates.

Ecommerce Capabilities

Kajabi streamlines your online business processes, connecting all of your digital products with the website, marketing campaigns, emails and CRM systems.

You can sell everything you create:

  • Online courses
  • Mini-courses
  • Memberships
  • Coaching programs
  • Podcasts
  • Communities
  • Live Workshops
  • Templates And Downloadables
  • Digital Books


New and improved! Kajabi has recently acquired Vibely and is delighted to announce the integration of its powerful community product into Kajabi, ushering in a new era of “Kajabi Communities”.

Kajabi has been greatly enhanced with a wide array of community-building capabilities, allowing users to interact and learn via interactive tools, live sessions, collaborative challenges, and more.

This in my opinion is the big decision point. Since communities can be the main drivers for courses, and a big reason students stick around for memberships.

Skool and Circle do this a bit better, but each platform has their pros and cons.

Kajabi community program setup

Community features include:

  • Live video calls
  • Newsfeed, chats and DMs
  • Smart recording library
  • Events & RSVPs
  • Member directory & leaderboard
  • Challenges & progress tracking
  • Custom landing page embedding

Kajabi Communities seamlessly synchronize with your coaching, courses, and other content, elevating customer engagement while eradicating additional fees, logins, or confusion with multiple platforms.

Kajabi Partner Program

Of course, pretty much every major platform out there has an affiliate program and Kajabi is no different.

As a Kajabi Partner, you can benefit from an ongoing 30% commission on any active referral that continues past their trial period. This is an incredible opportunity to increase your revenue stream with minimal effort!

To become a partner you need an active subscription to the Growth plan, $199/month. You can try a 14-day Free trial by clicking the link below.

Kajabi Reviews

This in-depth Kajabi review would not be complete without considering the opinions of other people.

Kajabi is currently rated 4.6 stars on TrustPilot, with 1,749 reviews (that’s very good).

Kajabi reviews on Trustpilot

The majority of reviews reflect a general opinion that it is extremely intuitive to use without requiring technical expertise for setup. Another Kajabi review praises the depth of the tool for delivering marketing pipelines.

Most Kajabi users are impressed by its simplicity and power in selling online courses, creating and implementing email marketing campaigns, and building funnels.

Kajabi Pros & Cons

Pros of Kajabi

  • Easy to use and great user experience
  • Intuitive and powerful website and landing page builder
  • Super easy online course creation with the Kajabi course builder
  • Ability to have multiple course offers
  • Easy coaching program builder
  • Easy podcast hosting platform
  • Robust email marketing tools
  • Huge allowance for email contacts
  • Unlimited video hosting
  • Google Analytics integration
  • Visual funnel editor
  • Flexible affiliate advertising possibilities
  • Great partner program
  • Many Kajabi courses and in-depth training are available
  • Unified design with everything you need in one place
  • No transaction fee with Kababi Payments
  • Amazing value for money

Cons of Kajabi

  • Cost can be prohibitive for solopreneurs
  • Lack of website templates
  • Lack of ability to customize the member/course areas
  • No lead routing or dialer system like other CRMs
  • No SMS messaging for marketing

Kajabi Website Examples

Final verdict: Is Kajabi Worth It?

Overall the Kajabi platform is extremely user-friendly, high value for money, and very versatile. An added bonus is 0% transaction fees and no hidden costs. It truly is an all-in-one solution.

I highly recommend Kajabi!

It is way more powerful and feature-rich than other online course platforms. You can create beautiful websites, build email lists, sell products and services with powerful marketing tools, leverage the power of CRM tools to stay organized and connected with customers, benefit from its partner program for ongoing commissions on referrals past their trial period and so much more.

I hope you found this Kajabi review helpful.

Should you look elsewhere?

As mentioned earlier in this Kajabi review, if your main focus is on blogging there are other platforms that will do this better.

Likewise, if your budget can’t quite stretch, perhaps WordPress is a better way to start out.

If you are selling physical products, then Shopify is probably your best bet.

However, if you are looking for the best all-in-one digital marketing platform out there, it might be time to set up a Kajabi account. Wink. Wink.

Alternatives to Kajabi

Kajabi is the definitive solution for those seeking an exceedingly cutting-edge course platform, packed with a multitude of features.

Other platforms don’t compare in terms of features, but if you’re looking for an alternative, here are a few:










At the end of the day, though, Kajabi stands out to me as the most comprehensive platform and the best value for money.


What is Kajabi best for?

Kajabi is a great choice for entrepreneurs, consultants, and creative professionals who want to build and monetize services and online courses in one easy-to-use platform. It offers a comprehensive suite of features that allow users to create stunning websites, launch eCommerce stores, host digital content, automate marketing tasks, process payments, analyze data, and more.

Kajabi is ideal for anyone who wants to quickly bring their ideas to life and see a return on investment.

Is a Kajabi website good?

Yes, absolutely! Kajabi websites are highly customizable, mobile-friendly, and equipped with powerful features to help you drive greater engagement and sales. Best of all, they are incredibly easy to create and manage, even for those who don’t have coding or design experience.

With support for custom domains, SEO optimization, and more, Kajabi websites provide your business with an eye-catching platform to reach a larger audience.

Can you make money on Kajabi?

Yes! Whether you’re looking to create a single product or launch entire membership sites, Kajabi provides the tools and features to help you monetize your ideas and turn them into profitable ventures. You can also monetize your content by setting up subscription plans, launching online courses, or hosting private online events for existing customers — all within the same platform. There really is no limit to what you can do with Kajabi!

Is there a better platform than Kajabi?

While Kajabi is an excellent platform for monetizing digital content, there are other options available. Depending on your needs, you may want to explore platforms such as WordPress, Podia, or Teachable.

Each of these platforms offers powerful features and tools that can help you build a profitable online presence. Ultimately, the best platform for you will depend on your individual goals and objectives — be sure to consider all your options before making a decision!

What is Kajabi?

Kajabi is a comprehensive all-in-one platform for creating and running successful online businesses. It’s a user-friendly, affordable, and versatile all-in-one solution that makes it easy to get started without needing any coding or technical skills.

Kajabi provides everything you need in a single location, such as hosting for digital products, website-building tools, an online course platform, and email marketing tools. The platform also offers user-friendly features to build advanced funnels and host your podcast right from the dashboard.

With Kajabi, you can quickly create attractive websites and landing pages, build complete marketing campaigns, host webinars, and start selling products or services with ease.

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    Dan Chadney

    Author: Dan Chadney

    Ever felt like your business should be getting more attention online? I felt the same way until I learned how to leverage SEO and digital marketing tactics to scale my online business to 6 figures per year.

    My name is Dan Chadney and before starting Indie Brand Builder, I spent 20 years as a web designer, front-end developer and SEO marketing specialist. I've owned multiple successful businesses and I'd love to help you build yours! Check out my online business guides and learn how to make money online!