Indie Brand Builder - Dan Chadney

🌐 Your website, their journey…

Written by: Dan Chadney

🚀 Your Roadmap to High-Performing Websites that WOW your Visitors

Ever dreamt of having a website that not only draws a crowd but also gets them to click that “buy” button?

Guess what? It’s easier than you think.

Let me show you how.

Step 1. Start with a clear goal.

The first step in creating a high-performing website is being crystal clear about what you want it to achieve.

Is it to sell products?

Or perhaps to showcase your portfolio?

Decide now.

Your website’s design, layout, and content will all depend on this goal.

Step 2. Map out your user’s journey.

Think about the path you want your visitors to take.

From the moment they land on your homepage, to the moment they make a purchase or sign up.

Every step matters.

Get this right, and you’ve won half the battle.

Want inspiration?

Check out these stellar websites that are crushing it.

Notice how they guide visitors through a well-thought-out journey.

Their secret?

A clear site structure and navigation combined with great design, clear copywriting and compelling calls to action.

Step 3. Optimize for search engines.

You want your website to be found, right?

Then SEO is your best friend.

  1. Use relevant keywords.

  2. Create valuable content.

  3. Build quality backlinks.

All these will help you rank higher on search engine results.

And more visibility means more traffic.

If you haven’t already, grab my Free SEO Guide here.

Step 4. Convert that traffic.

But it’s not just about getting people to visit your website.

You want them to act.

To buy your product or service…
To subscribe to your newsletter…
To return for more.

How do you do this?

  1. Create a compelling user experience.

  2. Use a writing framework like AIDA or Storybrand to layout your pages and write your copy.

  3. Create an irresistible offer. Make your product and/or service so good that that people will feel stupid saying no! Check out Alex Hermozi’s book: $100M Offers.

  4. Make it as easy as possible for your visitor to take that next step.

Building a high-performing website may seem daunting.

But it doesn’t have to be.

With a clear roadmap and action steps, you’ll be on your way to creating a site that not only attracts visitors but converts them into customers.

And that’s a win in my book.

Now go ahead, start building, and let your website do the talking!


Whenever you’re ready, there are 3 ways we can help you:

  1. Boost Your Website Performance: Want to stand out online and attract more visitors? We will help you build a high-performing website that converts like crazy! 🚀

  2. Supercharge Your SEO: Looking to get found on Google and other search engines? Our proven SEO strategies can help you rank higher and earn more organic traffic. 📈

  3. Get Personalized Coaching: Ready to take your business to the next level and beyond? As a coach to over 150+ indie brands, we have the experience and expertise to help you succeed like never before.

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Dan Chadney

Ever felt like your business should be getting more attention online? I felt the same way until I learned how to leverage SEO and digital marketing tactics to scale my e-commerce business to 6 figures per year. My name is Dan Chadney and before starting this blog, I spent 20 years as a web designer, front-end developer and SEO marketing specialist. Check out my online business guides and learn how to make money online!

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