While most toy brands focus solely on entertainment, Inheritance Toys set out to combine family fitness with eco-friendly play. Indie Brand Builder helped turn this innovative concept into a thriving Amazon business, creating a brand that speaks to both health-conscious parents and active kids.
The first product launch was a huge success - products flew off the virtual shelves!
Glowing product reviews from happy families enjoying the play!
Successfully engaging both parents and kids in a single product.
Committed to sustainable, plastic-free play. The products have a water-based varnish & sustainably sourced wood.
Inheritance Toys came to us with a challenge: create a brand that speaks to both kids and fitness-conscious parents.
Through our Brand Therapy sessions, we unearthed the core of their vision - fostering quality family time through active, eco-friendly play.
Armed with insights from our Brand Therapy, we developed an Amazon listing that highlighted the unique benefits of Inheritance Toys.
Our product photography showcased the natural materials and versatility of the toys, appealing to parents looking for alternatives to plastic playthings.
Our design team crafted a visual identity that appeals across age groups.
The playful logo, featuring an acorn and leaves, hints at growth and nature - resonating with environmentally conscious parents while intriguing curious kids.
"We knew creating a toy brand for both kids and adults was tricky, but the Indie Brand Builder team made it look easy! They really got what we were going for. The way they brought our ideas to life was just awesome."
We implemented a review funnel that encouraged happy customers to share their experiences. This not only boosted the product's visibility on Amazon but also created a sense of community among like-minded families.
The rapid sellout of Inheritance Toys' first product on Amazon proved there's a hungry market for toys that bring families together through active, eco-conscious play.
With a strong foundation in eco-friendly, active play, Inheritance Toys is well-positioned to expand into both the Yoga and Montessori-inspired product niches. The brand's versatility allows for natural growth while staying true to its core values of family fitness and sustainable fun.
We're delighted to have helped Inheritance Toys plant seeds for long-term success in the competitive toy market. How can we help you?
