Dan Chadney Acquires Indie Brand Builder: Expanding Horizons for Creative Entrepreneurs
We’re excited to announce that Dan Chadney, the creative mind behind the blog danchadney.com, has acquired Indie Brand Builder (IBB) from Jeremy Robinson, founder of SoYoung (https://us.soyoung.ca).
This acquisition marks a significant evolution for Indie Brand Builder (IBB), blending Jeremy’s established e-commerce expertise with Dan’s broad experience in web design, UI/UX, and digital entrepreneurship.
Indie Brand Builder: A Legacy of E-commerce Excellence
Jeremy Robinson founded Indie Brand Builder in 2016 with a clear focus: empowering e-commerce entrepreneurs, particularly those in consumer product business selling on platforms like Shopify. Under Jeremy’s guidance, IBB became a go-to resource for aspiring and established e-commerce brand owners, offering invaluable insights through the popular podcast “Indie Brand Builder: How to Build a Successful Independent Brand” and an accompanying book.
A cornerstone of IBB’s offering has been the mastermind program, providing hands-on guidance and peer support for e-commerce entrepreneurs. This program has been instrumental in helping numerous brands navigate the complexities of manufacturing, marketing, and scaling their businesses.
Dan Chadney: Plans to broaden IBB’s Horizons
Dan brings a diverse skill set to IBB, with years of experience in web design, UI/UX design, and front-end development. His personal blog, danchadney.com, has been a resource for creative professionals for several years.
Dan’s firsthand experience as an e-commerce entrepreneur, having founded and scaled Loam & Lore on both Amazon and Shopify, gives him a unique perspective on the challenges and opportunities facing indie brand builders. Dan recently sold on Loam & Lore to a new owner and was looking for his next opportunity.
“I’m thrilled to take the reins of Indie Brand Builder,” Dan says. “Jeremy has built an incredible foundation, particularly in the e-commerce space. My vision is to expand on this, creating a more comprehensive ecosystem for all types of creative entrepreneurs – from physical product makers to digital content creators and service providers.”
Expanding Services and Community Support
Under Dan’s leadership, IBB will broaden its scope while maintaining its commitment to e-commerce brands. The expanded services will include:
The Evolution of the IBB Community
The mastermind program initiated by Jeremy Robinson will evolve into a more comprehensive membership program. “We’re taking the best of what Jeremy created with the mastermind and expanding it to serve a wider audience,” Dan explains. “Our goal is to create a vibrant community where e-commerce entrepreneurs can continue to thrive, while also welcoming digital product creators, service providers, and other creative professionals.”
The new membership program will feature:
Commitment to Practical, Actionable Guidance
Dan is committed to maintaining IBB’s reputation for providing practical, actionable advice. “We’ll continue to offer the hands-on, results-oriented guidance that IBB is known for,” he assures. “Whether you’re manufacturing physical products or selling digital services, our goal is to help you build a thriving, sustainable business.”
Looking Ahead
As we embark on this new chapter, we’re excited about the possibilities that lie ahead. We’re grateful for the strong foundation Jeremy Robinson has built and look forward to expanding IBB’s impact across the creative entrepreneurship landscape.
In the coming months, our community can expect:
We invite all current and future creative entrepreneurs – whether you’re selling physical products, digital goods, or services – to join us on this exciting journey. Indie Brand Builder is here to support, guide, and inspire you as you build and grow your unique brand.
Stay tuned for more updates as we roll out these exciting changes. Here’s to a new era of indie brand building!
