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11 Best Types of Blogs That Will Make You Money in 2023

Written by: Dan Chadney
SEO, Marketing & AI Expert

Did you know that blogs make up a third of online sites?! We are talking about millions of freelance bloggers sharing information, joy, connectivity, and resources… blogs have skyrocketed from online-style diaries to official sources of niche information with a cult-like following.

Whether it is a fashion blog, niche blog, lifestyle blog, personal brand blog, personal finance blog, parenting blog, food blog, photo blog or art blog, political blog, tech blog, sports blog, affiliate blog, craft blog… you get the idea!

There is something for everyone and once you start growing your readership it can be relatively easy to monetize your blog.

I believe that blogging has become an integral part of our lives, with millions of individuals and businesses using it to share their ideas and connect with their audience.

All of these different types of blogs allow people to express themselves, share their real-life stories, promote their business or brand, or simply share their thoughts on any topic they are passionate about.

As consumers, we have fallen in love with the ‘real people’ aspect and find it preferable to faceless brand names.

Want to know how something works or compares to something else? Your favorite fashion blogs have just released a new blog.. it has become part of the ‘know, like, trust’ economy that has risen out of social media over the last decade.

As you know, there are various types of blogs available online, each catering to different interests and needs. The popularity of blogging has led to the emergence of several types of blogs that serve different purposes. Whether you are starting a personal blog or looking for ways to grow your business online, it’s essential to understand the various types of blogs available.

Most Popular Types of Blogs:

In this article, we will explore some common types of blogs in detail, including:

  • Personal blogs

  • Professional blogs

  • Niche blogs

  • Corporate blogs

  • News and journalism blogs

  • Travel blogs

  • Food and recipe blogs

  • Fashion and lifestyle blogs

  • Technology blogs

  • Personal Finance blogs

  • Digital Marketing blogs

By the end of this article, I hope that you will have a better understanding of what different types of blogs suit your needs best.

Personal Blog

My favorite blog and most profitable blog example is the personal blog genre. It offers a unique opportunity for individuals to express their thoughts, ideas, and experiences in a public forum.

Personal blogs are often used as an outlet for self-reflection and sharing life experiences. These types of blogs can be therapeutic for the writer and provide insight into the human experience for readers.

In addition to self-reflection, they can also offer a platform for creative writing and poetry. Many writers use these niche blogs as a space to experiment with different styles of writing or share their artistic creations with others. It is a lifestyle blog with a specific focus.

These blogs can serve as a community hub where like-minded individuals can gather to discuss their passions, share advice, or simply enjoy each other’s work.

Overall, individual blogs offer a unique opportunity for writers to connect with readers on a deeper level than traditional journalism or academic writing typically allows.

As a personal blog grows, and is supported by videos on the site (and on social media sites) the ‘know, like, trust’ element of marketing comes into play. The thought being if ‘Jenny from ______ blog says this is good, then I want to try it as I trust her’. This can work for affiliate marketing or for selling your own products.

Amazon has a popular affiliate program as do many other companies. When you have a strong readership, brand deals can be negotiated, or they may even reach out to you! There are a lot of ways you can create a successful personal blog – I recommend following Adam Enfroy if this is something that interests you.

Professional and Business Blog

This section explores the characteristics and features of the types of blogs that are designed for professional purposes. Professional and business blogs are created to showcase expertise, knowledge, skills, and experience in a particular industry or field.

These types of blogs aim to establish a person as an authoritative voice in their niche by providing insightful and informative content that addresses specific questions or challenges related to their area of expertise.

Professional blogging offers several benefits such as enhancing personal brand reputation, increasing visibility and credibility in the target audience’s eyes, networking with like-minded people, and building trust with potential clients or customers.

However, there are also some challenges associated with professional blogging and having a business blog such as finding time to create quality content regularly while managing other responsibilities like work or family commitments.

Another challenge is keeping up-to-date with the latest trends and changes in one’s industry so that one can provide accurate information to readers.

To be successful at professional blogging:

  1. One should first identify their niche area by conducting market research and analyzing competitors’ strategies.

  2. They should then focus on creating high-quality content that answers common questions or solves problems faced by their target audience.

  3. Consistency is key when it comes to posting frequency; maintaining a regular schedule ensures that readers know when to expect new content from you.

  4. Promoting your blog through social media channels can help increase traffic and engagement on your site while also connecting you with others who share similar interests within your industry.

Niche Blogs

A niche blog with a focus on a specific industry or area of expertise can be an effective strategy for establishing oneself as an authoritative voice within that niche.

Niche blogs are tailored to a particular audience and can cover a wide range of topics, from food and travel to health and wellness.

By honing in on a specific topic, bloggers can attract readers who are interested in that subject matter and establish themselves as experts within their field.

One of the biggest advantages of niche blogging is its potential for monetization strategies.

By targeting a specific audience, bloggers can attract advertisers who want to reach that same demographic.

Additionally, by building up their authority within their niche, bloggers may also be able to generate income through sponsored posts or affiliate marketing.

However, it’s important for niche bloggers to keep their target audience in mind when considering monetization strategies so as not to turn off readers with excessive advertising or content that doesn’t align with their interests.

Corporate and Business Blogs

Corporate blogs serve as a platform for businesses to engage with their customers and stakeholders by providing insights into company culture, industry trends, and product updates.

As with a business blog, when done effectively, corporate blogging can be an effective marketing tool that helps build brand awareness, establish credibility and authority in the industry, and ultimately drive conversions.

Even having just one successful blog post on google, ranking on page one of the search, can boost traffic and sales. There are many software tools available that can help drive the success (and continued success of this) If you would like to discover more, read this review.

However, there are also challenges associated with maintaining a successful corporate blog.

Some benefits of corporate blogging include:

  • Providing valuable information to customers

  • Building relationships with stakeholders

  • Establishing thought leadership in the industry

  • Improving search engine optimization (SEO)

  • Generating leads and driving sales

On the other hand, some challenges that businesses may face when it comes to corporate blogging include finding the time and resources to consistently produce quality content, ensuring that blog posts align with the company’s values and messaging, and measuring the ROI of their efforts.

To overcome these challenges and maintain a successful corporate business need to follow best practices such as establishing clear goals for their blog, developing a content strategy based on audience interests and needs, promoting their posts through social media channels or email newsletters, engaging with readers through comments or discussions on social media platforms.

News and Journalism Blogs

News and journalism blogs serve as a vital source of information for readers who want to stay informed about the latest events. These blogs provide an extensive range of content, from breaking news stories to in-depth analysis of various topics.

One significant advantage that these blogs offer is their ability to present unique perspectives on current events.

With the rise of social media platforms, traditional journalism has faced many challenges. The impact of social media on journalism has been both positive and negative.

Social media has allowed journalists to reach a larger audience and report live from the field, providing real-time updates on breaking news stories.

At the same time, it has also led to an increase in unethical reporting practices such as sensationalizing stories, spreading fake news, and polarization.

As such, ethics in news reporting have become increasingly critical in today’s digital age where misinformation can spread rapidly with devastating consequences.

News and journalism blogs play a crucial role in promoting ethical reporting practices and upholding journalistic integrity while keeping readers informed about current events.

Educational Blogs

Educational blogs function as a valuable platform for disseminating knowledge and promoting discourse on various academic subjects. With the rise of digital media, educational blogging has become an increasingly popular way for educators, students, and experts to share their insights and experiences with a wider audience.

Blogs provide accessible and interactive content that can be tailored to different learning styles, making it easier for learners to interact in a more engaging way.

The importance of educational blogs in learning cannot be overstated. They allow individuals to access high-quality information from anywhere at any time, making education more accessible than ever before.

Moreover, they encourage critical thinking by offering different perspectives on a topic while fostering intellectual curiosity through discussion among readers.

To create engaging educational content, bloggers must have a deep understanding of their target audience’s needs and interests.

They should focus on creating content that is informative, thought-provoking, and visually appealing while using language that is easy to understand yet still challenging enough to stimulate the reader’s mind.

By following these tips, bloggers can create content that will keep their readers coming back for more information and engagement over time.

Travel Blog

These serve as a valuable platform for sharing personal experiences, cultural insights and practical tips on traveling to different destinations around the world and are among the highest earners in the blogging world.

With the rise of social media and digital technology, travel photography has become an integral part of these blogs, providing readers with visual representations of the blogger’s journey.

Travel bloggers often share their recommendations for accommodations, dining options, and tourist attractions based on their firsthand experiences. Moreover, they provide budget travel tips that help people plan affordable trips without compromising on the quality of their experience.

In addition to providing useful information about specific destinations, a travel blog also offer an opportunity for readers to learn about different cultures and ways of life across the globe.

Bloggers often share their observations about local customs and traditions in a respectful manner that encourages readers to appreciate diversity.

Through engaging storytelling and vivid imagery, travel bloggers inspire readers to explore new places and step out of their comfort zones. Overall, travel blogs are an excellent resource for anyone who loves adventure, exploration, and learning through experience.

These sites often double up as a photography blog as the world of travel is such a visual one. Anyone else fascinated by the images of “what social media said it was v what it really is like”? No? Just me? 😉

Food and Recipe Blogs

Recipe and food blogs have gained popularity among food enthusiasts and home cooks alike. These platforms provide a space for sharing culinary experiences, cultural traditions, and practical tips on cooking and food preparation.

Freelance bloggers have even gone on to have their cookbooks published and released by popular printing houses. We have one that we use regularly and wouldn’t be without – all from following mouthwatering recipes online!

Food bloggers often share their personal stories related to food, which makes them relatable and engaging for readers. Additionally, many food bloggers focus on promoting healthy eating habits by creating recipes that use nutritious ingredients.

Here are some key points about food and recipe blogs:

  • Ingredient trends: Many food bloggers experiment with new ingredient combinations to create unique flavors in their dishes. This trend has led to the rise of alternative flours such as almond flour or coconut flour.

  • Seasonal cuisine: Many bloggers take inspiration from seasonal produce to create recipes that are both fresh and flavorful. They may also incorporate traditional holiday foods into their recipes during special occasions.

  • Recipe tutorials: Bloggers often include step-by-step instructions with photos or videos to help readers follow along while preparing a dish.

  • Cultural influences: Many food bloggers draw inspiration from their cultural backgrounds when creating recipes. This can lead to a diverse range of cuisines being featured on different blogs.

  • Healthy eating: Several food bloggers focus on creating healthy meal options by using whole foods, lean proteins, and vegetables in their dishes.

Overall, recipe and food blogs offer a wealth of information about cooking techniques, ingredient trends, cultural influences, and healthy eating habits.

Whether you’re an experienced cook or just starting out in the kitchen, these resources can be invaluable for expanding your culinary knowledge.

Lifestyle and Fashion Blogs

Lifestyle and fashion blogs are becoming increasingly popular among individuals who want to explore their personal style and discover new trends. A fashion blog provides a platform for fashion enthusiasts to share their style inspiration, showcase their creativity, and offer beauty tips.

In addition, these blogs often feature interviews with designers, models, and other industry experts, providing readers with insider information on the latest fashion news.

One of the primary benefits of a lifestyle and fashion blog is that it empowers individuals to express themselves confidently through clothing choices.

By following bloggers who have similar tastes or styles, readers can gain inspiration for how to create unique outfits that reflect their personality.

Additionally, many lifestyle bloggers offer advice on how to shop smarter by investing in timeless pieces that can be worn in different ways over time.

By providing accessible resources on style and beauty tips, lifestyle and fashion bloggers have become an invaluable source of information for those seeking to enhance their overall sense of self-expression.

Technology Blogs

The realm of technology blogs offers a plethora of insights into the latest gadgets and tech innovations, providing readers with a comprehensive understanding of cutting-edge technologies and their applications in various fields.

These blogs cover topics ranging from smartphones to laptops, gaming consoles to smart homes, and everything in between.

Here are three common types of technology blogs:

  1. Reviews: These blogs focus on reviewing the latest tech products in the market. They provide an objective analysis of the product’s features, performance, and overall value for money.

  2. News: Technology news blogs keep readers informed about the latest developments in the field of technology. They cover stories about new product launches, company mergers/acquisitions, and breakthroughs in research.

  3. How-To Guides: These blogs offer step-by-step instructions for using different technological tools or software programs effectively. They help readers learn how to maximize their use of various technologies so they can get more out of them.

Overall, technology blogs are an excellent resource for anyone interested in staying up-to-date with the latest trends and advancements in this rapidly evolving field. Whether you’re a tech enthusiast or just looking to stay informed, there’s sure to be a blog out there that caters to your interests!

Personal Finance Blogs

Personal bloggers specializing in this field have seen a huge rise in interest in the ‘cost of living crisis’ that many people have experienced over the last few years. A personal finance blogger that offers sound advice that is easy to implement, saves or expands people’s finances.

A personal finance blog can be niched down to focus on specfic types of money making or saving, or can be more generalized.

Digital Marketing Blogs

Digital marketing blogs cover a wide range of blog types. in the ever-expanding world of e-commerce professional bloggers are turning to digital marketers themselves to learn the best strategies and SEO for their online businesses.

If you have a niche market there are software tools that allow you to find the keywords that your ideal customer is typing into Google.

Different blogging platform s now often have software and plug in s built in to help boost blog posts… and you’ve guessed it! We turn to digital marketing blogs to help us learn the best practices. (As do many other businesses)

As a digital marketing blogger your blog can become a indispensable source of information and software affiliates may just be the best way to monetize your blog.

Most Profitable Blog Niches

Whatever way you decide to take on your blogging journey, rest assured there’s still money to be made in different blog niches within the blogging world.

If you are a freelance blogger just starting out, find something you are passionate about and start writing.

The most profitable blog niches in 2023 are:

  • Digital Marketing blog

  • Blogging and Making Money online

  • Recipes and Food blog

  • Fitness blogs

  • Personal Development blogs

  • Personal finance blog

Frequently Asked Questions:

What is the most popular type of blog?

Blogging has become a popular trend in the digital world, with millions of individuals and companies creating blogs to connect with their audience.

The most popular type of blog depends on various factors such as industry, niche, and target audience.

However, it is important to note that influencer marketing has greatly impacted the popularity of blogs.

Influencers have a significant following on social media platforms, and many businesses collaborate with them to promote their products or services through blog posts.

This has led to an increase in the number of lifestyle blogs that focus on fashion, beauty, travel, and food as these are popular topics among influencers’ followers.

As such, it can be argued that lifestyle blogs are currently the most popular type of blog due to the influence of influencer marketing.

How do bloggers make money from their blogs?

Bloggers have several ways of making money from their blogs, two of which are affiliate marketing and sponsored content.

Affiliate marketing involves promoting other people’s products or services on one’s blog, with the blogger earning a commission for every sale made through their unique affiliate link.

Sponsored content, on the other hand, involves working with brands to create content that promotes their products or services. The blogger is paid by the brand for creating this content and sharing it with their audience.

Both methods require bloggers to have a significant following and engaged readership in order to be successful. It is important for bloggers to maintain transparency and disclose any sponsored content or affiliate links to maintain trust with their audience.

What are the benefits of starting a blog?

Starting a blog offers numerous benefits to individuals and businesses alike. One of the most obvious advantages is the ability to monetize your blog through various strategies, such as affiliate marketing, sponsored posts, and advertising.

Additionally, blogging can help establish you as an authority in your field or niche, allowing you to build a loyal following and potentially attract new clients or customers.

Blogging platforms like WordPress and Blogger make it easy for anyone to start a blog with minimal technical skills required.

Moreover, blogging provides an outlet for creative expression and can serve as a platform for sharing ideas, stories, and information with others around the world.

Overall, starting a blog can be a rewarding experience both personally and professionally.

How do bloggers attract readers to their blog?

To attract readers to their blog, bloggers use several strategies such as social media promotion and guest blogging.

Social media promotion involves the use of various social media platforms like Facebook, Twitter, Instagram, and LinkedIn to promote their content and engage with potential readers. By sharing links to their blog posts on these platforms, bloggers can increase the visibility of their content and attract new readers.

Guest blogging is another strategy whereby a blogger writes an article for another website or blog in exchange for a link back to their own blog. This not only helps in building relationships with other bloggers but also drives traffic back to their own blog.

Overall, successful bloggers employ a variety of tactics beyond just creating great content to increase traffic and grow their audience.

How much time does it take to run a successful blog?

Effective time management is crucial for running a successful blog. The amount of time it takes to run a blog varies based on the blogger’s goals, niche, and content creation process.

As a rule of thumb, bloggers should allocate at least 10-15 hours per week to create high-quality content and engage with their audience. This includes researching topics, writing posts, editing images and videos, promoting content on social media platforms, responding to comments and emails, and analyzing blog analytics.

To maximize productivity and minimize burnout, bloggers can use tools such as editorial calendars and automation software to streamline their workflow.

In conclusion, running a successful blog requires discipline, creativity, consistency in publishing quality content along with effective time management strategies.


Blogging has become a popular medium for individuals and businesses to share their experiences, opinions, and expertise with the world. There are different types of blogs that cater to various interests and purposes.

Personal blogs are typically used for self-expression, while professional blogs aim to establish an individual’s authority in their field. Niche blogs focus on specific topics or industries, while corporate blogs promote a company’s products or services.

News and journalism blogs provide up-to-date information on current events, whereas travel blogs offer insights into destinations around the world. Food and recipe blogs showcase culinary creations and cooking tips, while fashion and lifestyle blogs cover trends in fashion, beauty, and home décor. Technology blogs discuss advancements in technology and gadgets.

In conclusion, blogging is a versatile platform that can be utilized for various purposes depending on one’s goals. Whether it is for personal expression or professional advancement, there is a type of blog that caters to every interest.

With the rise of social media platforms like Instagram and TikTok, bloggers can now reach wider audiences than ever before. As such, blogging continues to be an essential tool for individuals and companies alike to connect with their followers and share valuable insights into their respective fields.

About the Author

Dan Chadney

Ever felt like your business should be getting more attention online? I felt the same way until I learned how to leverage SEO and digital marketing tactics to scale my e-commerce business to 6 figures per year. My name is Dan Chadney and before starting this blog, I spent 20 years as a web designer, front-end developer and SEO marketing specialist. Check out my online business guides and learn how to make money online!

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