# Indie Brand Builder --- ## Pages - [Indie Brand Builder Newsletter](https://indiebrandbuilder.com/newsletter): Join the Indie Brand Builder Newsletter and learn how to: build a strong brand, save time creating content, and create websites that convert and help you grow. - [SEO & Content Services](https://indiebrandbuilder.com/seo-content-services): Blog writing and SEO service to supercharge your online visibility with a simple all-in-one SEO & content subscription. - [Web Design Services](https://indiebrandbuilder.com/web-design-services): We'll help you create a website that represents your brand, boosts your conversion rates, and maximizes your earnings. - [Editorial Policy](https://indiebrandbuilder.com/editorial-policy): Learn about Dan Chadney's blog and editorial standards, including research methodology, AI-generated content, and commitment to quality. - [Midjourney Prompt Generator](https://indiebrandbuilder.com/midjourney-prompt-generator): A Midjourney Prompt Generator to create stunning AI-generated images. Perfect for beginners and experts, this tool enhances creativity and clarity. - [Recommended Tools](https://indiebrandbuilder.com/recommended-tools): Discover the best software and tools to build your business with Dan Chadney. A listing of all the top tools that I use every day for my business. - [Disclaimer](https://indiebrandbuilder.com/disclaimer): Read Dan Chadney's disclaimer for information on educational content, professional advice, affiliate links, and more. - [About Dan Chadney](https://indiebrandbuilder.com/about-dan): Meet Dan Chadney, the founder of Indie Brand Builder. Dan is a seasoned entrepreneur, trusted business coach, and expert in marketing, SEO, coding, and design. Discover his journey in e-commerce, web development, and AI. - [Home](https://indiebrandbuilder.com/): A creative design agency in Paignton, Devon that offers brand strategy, brand identity design, web design and SEO for small businesses. - [AI Prompt generator](https://indiebrandbuilder.com/ai-prompt-generator): This free AI prompt generator tool by Dan Chadney helps you get detailed responses from ChatGPT, identify new areas of thinking, and increase creativity. - [IBB Privacy Policy](https://indiebrandbuilder.com/privacy-policy): Details about data collection, cookies, embedded content, affiliate disclosure, and more on DanChadney.com. - [Terms of Service](https://indiebrandbuilder.com/terms-of-service): Read the terms of service for Dan Chadney's website. Understand the rules and guidelines that govern the use of the site and its content. - [Contact](https://indiebrandbuilder.com/contact-us): Have a question or want to collaborate with Dan Chadney? Send a message to start the conversation. - [Blog](https://indiebrandbuilder.com/blog): Stay updated with Dan Chadney's blog. Explore topics on digital products, AI, SEO, marketing, side hustles, branding, and more. - [Mastermind](https://indiebrandbuilder.com/mastermind): Join the Indie Brand Builder Mastermind Program by Dan Chadney to grow faster, eliminate overwhelm, and scale your business with proven processes. --- ## Posts - [Turn your client's 'maybe' into a 'hell yeah!'](https://indiebrandbuilder.com/turn-your-clients-maybe-into-a-hell-yeah): Learn how to craft compelling offers that boost conversions and attract customers. Discover practical strategies to enhance your marketing today! - [How to Create a Strong Brand Identity: The 4 Vs of Your Brand Vibe](https://indiebrandbuilder.com/creating-a-brand-identity): Learn to build a strong brand identity with our step-by-step guide. Enhance your brand's presence and connect with your audience effectively. Read more! - [How To Find Your Brand Voice: A Complete Guide](https://indiebrandbuilder.com/finding-your-brand-voice): Discover essential steps to identify your brand voice and connect authentically with your audience. Read the article for practical tips and insights. - [19 Ways to Make Money Online for Beginners without Paying Anything](https://indiebrandbuilder.com/how-to-make-money-online-for-beginners): Discover 20 practical strategies to make money online as a beginner, from freelancing to selling digital products. Start your online earning journey today! - [How to confidently sell your offer](https://indiebrandbuilder.com/how-to-confidently-sell-your-offer-2): Discover 7 essential strategies to confidently sell your offer and boost your sales. Learn practical tips that can transform your selling approach today! - [Understand Your Target Audience: Why your Clients Really Buy](https://indiebrandbuilder.com/why-your-clients-really-buy): Learn to identify and understand your target audience for more effective marketing strategies. Discover practical tips in our latest article. Read now! - [Best AI Writing Software to Supercharge Your Content in 2025](https://indiebrandbuilder.com/best-ai-writing-software): Discover the top 10 AI writing software tools that simplify content creation. Streamline your writing process today—read the article for insights! - [What is an Indie Brand? A Creator's Guide](https://indiebrandbuilder.com/a-definition-of-indie-brands): While technically Indie Brands is a generic term that could describe any independently owned company, in popular use the term has come to represent a new - [Get More Customers with Strategic Design: Conversion Rate Optimization](https://indiebrandbuilder.com/convert-clicks-to-customers): Discover actionable strategies for effective conversion rate optimization to enhance your sales. Learn practical tips to drive results—read the article now! - [8 Steps to Boost Your LinkedIn Game...](https://indiebrandbuilder.com/8-steps-to-boost-your-linkedin-game): Enhance your career prospects with our top tips for optimizing your LinkedIn profile. Discover practical strategies to stand out and connect. Read more! - [9 Clear Steps to Create an Effective SEO Strategy In 2025](https://indiebrandbuilder.com/effective-seo-strategy): Master SEO in 2024 with our comprehensive guide. Discover essential tips and best practices to boost your search rankings. Read the article now! - [Easily Do SEO Yourself](https://indiebrandbuilder.com/easily-diy-your-seo): Boost your website's visibility with these 5 straightforward DIY SEO steps. Enhance your online presence today! Read the article for practical tips. - [SEO Best Practices That Actually Work: A No-BS Guide for 2025](https://indiebrandbuilder.com/best-practices-seo-success): Discover essential SEO best practices to enhance your website's visibility and attract more visitors. Read the article to boost your online presence today! - [Best No-Code Website Builders 2025: A Web Designer's Honest Guide](https://indiebrandbuilder.com/best-no-code-website-builders): Discover the top 10 no code website builders that simplify online creation. Build your site effortlessly—read the article to find your perfect match! - [Kajabi vs Teachable - Which Platform is Best for You?](https://indiebrandbuilder.com/kajabi-vs-teachable): Compare Kajabi and Teachable to find the best platform for your online courses. Discover key features, pros, and cons to make an informed choice. Read more! - [Create a High Performing Website that WOWs your Visitors](https://indiebrandbuilder.com/your-website-their-journey): Discover the key elements that drive a high-performing website and boost your business success. Learn what you need to enhance your online presence. - [Crafting Compelling Sales Copy](https://indiebrandbuilder.com/crafting-compelling-sales-copy): Learn how to craft persuasive sales copy that resonates and drives conversions. Discover practical tips and techniques to elevate your writing today! - [Create content that sells](https://indiebrandbuilder.com/create-content-that-sells): Discover proven strategies to create compelling content that drives sales. Learn actionable tips to enhance your writing and boost your results. Read more! - [Top Jobs for 12 Year Olds: Fun Ways to Earn Money and Gain Experience](https://indiebrandbuilder.com/best-jobs-for-12-year-olds): Discover fun and rewarding job ideas for 12-year-olds to earn money and gain valuable experience. Explore opportunities that suit their interests today! - [How to Create the Best AI prompts: My AI Prompt Secret](https://indiebrandbuilder.com/my-ai-prompt-secret): I'm on a mission to speed up content creation. As I transition between work and rest, I'm discovering the true power of balance. 🧘 - [Best Online Course Platforms: Top Choices for 2025 Reviewed](https://indiebrandbuilder.com/best-online-course-platforms): Discover the top 10 online course platforms for 2025, comparing features, pricing, and user experience. Find the right fit for your learning journey! - [How to Successfully Create an Online Course: A Creator's Complete Guide](https://indiebrandbuilder.com/how-to-create-an-online-course): Learn the essential steps to create a successful online course. Turn your knowledge into income and engage learners effectively. Read the guide now! - [Kajabi Review 2025: Pros & Cons - Is It Worth it?](https://indiebrandbuilder.com/kajabi-review): Discover the key features, pros, and cons of Kajabi in our detailed review. Get the insights you need to make an informed decision—read more now! - [The Best AI Ecommerce Platforms to Drive Sales and Enhance Experience](https://indiebrandbuilder.com/best-ai-ecommerce-platforms): Discover top AI ecommerce platforms that boost sales and enhance customer experience. Explore our insights and find the right fit for your business today. - [The #1 website mistake costing you customers](https://indiebrandbuilder.com/the-1-website-mistake-costing-you-customers): Hello again! As promised, I'm back with some insider knowledge about making your website delicious! 75% of people judge a... - [How to write better than AI](https://indiebrandbuilder.com/how-to-write-better-than-ai-2): Enhance your copywriting skills with practical tips to create compelling content that outshines AI. Discover how to write with a human touch. Read more! - [How to strongly define your brand identity](https://indiebrandbuilder.com/how-to-strongly-define-your-brand-identity-2): Discover practical steps to define your brand and build a unique identity that resonates. Read the guide to transform your vision into reality. - [How to develop your brand voice](https://indiebrandbuilder.com/how-to-develop-your-brand-voice-2): Learn how to create a distinct brand voice with our step-by-step guide. Enhance your messaging and connect with your audience effectively. Read more! - [How to create a compelling customer journey](https://indiebrandbuilder.com/how-to-create-a-compelling-customer-journey-2): Discover practical strategies to design a customer journey that enhances engagement and fosters loyalty. Read the article to transform your approach today! - [Creating effective lead magnets](https://indiebrandbuilder.com/creating-effective-lead-magnets-2): Learn how to create lead magnets that effectively boost conversions. Discover practical tips and strategies to attract and engage your audience. Read more! - [How to make your business stand out](https://indiebrandbuilder.com/how-to-make-your-business-stand-out-2): Discover 7 effective strategies to make your business stand out and achieve lasting success. Read the article to enhance your competitive edge today! - [Unlock profit potential in your email marketing](https://indiebrandbuilder.com/unlock-profit-potential-in-your-email-marketing): Transform your email marketing strategy to boost profits. Discover actionable tips to enhance engagement and drive results. Read the article now! - [Designing High-Performing Blog Post Layouts: A Guide](https://indiebrandbuilder.com/designing-high-performing-blog-post-layouts-a-guide): Discover effective blog post layouts that boost engagement and optimize SEO. Enhance your content strategy today—read the article for practical tips! - [Content strategy for creative online business owners](https://indiebrandbuilder.com/content-strategy-for-creative-online-business-owners-2): Discover essential strategies to enhance your online business content and engage your audience effectively. Read the article to elevate your approach! - [How to get more blog readers: a 5-step guide to captivating content](https://indiebrandbuilder.com/how-to-more-blog-readers): Discover 7 practical strategies to attract more readers to your blog and boost your growth. Learn how to engage and retain your audience effectively! - [How to build an audience that will grow with you](https://indiebrandbuilder.com/how-to-build-an-audience): 7 steps that will help you evaluate whether your audience has the qualities that can sustain a profitable, independent business, and cultivate a loyal following. - [How to Create an Small Business Organizational Structure](https://indiebrandbuilder.com/creating-organizational-structure-small-business): Do you need an organizational structure and the right business structure for a small business? Before we had an accountability... - [Streamline Your Content Creation.](https://indiebrandbuilder.com/streamline-your-content-creation): Blog today, podcast tomorrow... you’ve got time for this! I know you’re busy. Running a one-person show is no small... - [🎨 Dare to be different...](https://indiebrandbuilder.com/dare-to-be-different): Dare to Be Different: Build a Brand that Packs a Punch Here’s a reality check. Building a successful brand isn’t... - [Your Website Really Needs This](https://indiebrandbuilder.com/your-website-really-needs-this): If you’re anything like me, you’ve most likely poured your heart and soul into your website. It’s sleek, informative, and... - [Blog Smarter, Not Harder](https://indiebrandbuilder.com/blog-smarter-not-harder): On March 5th, Google announced another Core Update. One of the biggest updates in the history of Google. The result?... - [Create Your Brand, THEN Your Logo](https://indiebrandbuilder.com/create-your-brand-then-your-logo): Welcome Indie Brand Builders! My mission with Indie Brand Builder is to empower small biz owners like you in building... - [3 steps to save time creating content](https://indiebrandbuilder.com/3-steps-to-save-time-creating-content): I’m sure you know all too well the never-ending pressure of coming up with fresh and captivating social media content.... - [The ultimate product: low overhead & high returns](https://indiebrandbuilder.com/how-to-create-digital-products): Anyone can make money with digital products - they have low overhead, high returns, can be sold repeatedly, and can quickly convert cold leads into customers. - [5 Tools to Create Better Content Faster](https://indiebrandbuilder.com/5-tools-to-create-better-content-faster): How to create high-quality content that captivates your audience, delivers amazing value, and does that several times a day, on multiple platforms. - [Neura-what?! 🧠](https://indiebrandbuilder.com/neura-what): Welcome Indie Brand Builders! Neuralink, a company founded by Elon Musk, implanted a brain chip in its first human patient.... - [What's your ONE thing? 🥇](https://indiebrandbuilder.com/whats-your-one-thing): Welcome Indie Brand Builders! I always keep an eye on the future of online business for creators and solopreneurs. Being... - [Quick Win: The 80/20 Rule to Grow Your Brand](https://indiebrandbuilder.com/quick-win-the-80-20-rule-to-grow-your-brand): Welcome Indie Brand Builders! Last week we spoke about scheduling your time and increasing productivity. You know, the typical January... - [Is blogging dead? Here's what you need to do instead.](https://indiebrandbuilder.com/is-blogging-dead-heres-what-you-need-to-do-instead): Get 80% of the benefit for 20% of the effort. Get smart with your time and make a big impact with minimal effort by getting a clear content strategy. - [Fun AI Facts and 101 Artificial Intelligence Stats for 2024](https://indiebrandbuilder.com/facts-about-ai-artificial-intelligence-stats): Discover fun and interesting facts about AI, including the top Artificial Intelligence stats you should know about in 2024. - [Top 9 AI Tools for 2024 That Will Blow Your Mind](https://indiebrandbuilder.com/top-ai-tools): From content creation and text enhancement to image recognition and advanced analytics, AI can help you streamline your workflow and get more done in less time. - [2024 noisy already? Keep it calm](https://indiebrandbuilder.com/2024-noisy-already-keep-it-calm): Happy new year! I hope you had a great one! After a much needed break I had a lot of... - [9 Best AI Story Generators of 2024: Create Stories and Novels with AI (2024)](https://indiebrandbuilder.com/best-ai-story-generators-for-fiction-writers): AI story generators can help you create original story plots on a range of topics and formats and help create fictional characters and worlds. - [Developing a Solid E-commerce Brand in 2024: Six Tips to Stand Out](https://indiebrandbuilder.com/developing-your-e-commerce-brand): How to build a robust and unique e-commerce brand for your company in 2023 in six easy steps. - [Semrush ContentShake Review: It is A Worthy AI Writing Tool?](https://indiebrandbuilder.com/semrush-contentshake-review): ContentShake is the newest AI content writer to hit the market and promises to revolutionize your content creation process. But... - [Market Your Business Online for Free in 2024](https://indiebrandbuilder.com/market-your-business-online-for-free): Apply these free online marketing methods in your business: Encourage user-generated content, Partner up with another expert in your field,... - [Give Yourself a Freedom Audit](https://indiebrandbuilder.com/give-yourself-a-freedom-audit): Read time: 2 minutes As we are coming to the end of the year I always give my business/streams of... - [Run a 6 Figure Ecommerce Biz in 2 Hours a Week ⌛️](https://indiebrandbuilder.com/run-a-6-figure-ecommerce-biz-in-2-hours-a-week): Using AI and automation to reduce your costs, save time and improve your customer’s experience. - [Massive news in the AI space. Where does this leave us? 🧐](https://indiebrandbuilder.com/massive-news-in-the-ai-space-where-does-this-leave-us): Welcome Indie Brand Builders! This week we’ve seen incredible advancements in AI, including Open AI’s announcement of GPTs, the amazing... - [Small Biz? Perfect Your Product Offer Today 🎆](https://indiebrandbuilder.com/small-biz-perfect-your-black-friday-offer-today-%f0%9f%8e%86): Welcome Indie Brand Builders! If you run a product business, it seems as though Black Friday is always right around... - [Your 'Basic Skills' Are Actually Your Hidden Goldmine 💰️](https://indiebrandbuilder.com/your-basic-skills-are-actually-your-hidden-goldmine): Boost your social media and leverage your own skills to get seen and get sales. - [Avoid Burnout & Thrive 🚀](https://indiebrandbuilder.com/avoid-burnout-thrive): Welcome Indie Brand Builders! Feeling burnt out or overwhelmed? This week, we’ll share with you how to guard against burnout... - [Tell-tale Signs an Article was Written by AI](https://indiebrandbuilder.com/tell-tale-signs-an-article-was-written-by-ai): While AI has transformed so many things about business. We all still enjoy authentic and original writing from real humans.... - [Can YOU tell if AI wrote this? 🧠](https://indiebrandbuilder.com/can-you-tell-if-ai-wrote-this): Important SEO strategies you'll need to boost organic search rankings, tips to improve productivity, get unstuck and improve your conversions. - [400+ Copywriting Power Words to Boost Your Conversions](https://indiebrandbuilder.com/copywriting-power-words): Have you ever heard the saying that “the pen is mightier than the sword”? As it turns out, it’s absolutely... - [Surfer SEO Review: Main Features, How to Use, and Pricing](https://indiebrandbuilder.com/surfer-seo-review): Learn how SurferSEO can boost your visibility. Use AI & NLP for optimized content, improved rankings, and enhanced visibility. - [Jasper Review: Is It Still The Best AI Copywriter in 2024?](https://indiebrandbuilder.com/jasper-review): AI writing tools like Jasper AI are becoming increasingly popular for their ability to generate high-quality content quickly and efficiently.... - [ALL IN ON AI: Turning Chat GPT into a Money Making Machine](https://indiebrandbuilder.com/chatgpt-income-book): Fast-Track Your Income with ChatGPT Picture this: you find yourself relaxing on a picturesque beach in a distant, tropical location,... - [Ideogram AI: A Simple Guide to Making AI Images and Logos with Text](https://indiebrandbuilder.com/ideogram-ai): Ideogram AI stands out as a revolutionary tool that bridges the gap between textual prompts and visual content. This exciting... - [Framer Review: The Ultimate Web Design Tool for Success](https://indiebrandbuilder.com/framer-review): Framer is both a design tool (very similar to Figma) and a website CMS system that allows you to publish... - [9 Best AI SEO Tools To Shatter Your Competition](https://indiebrandbuilder.com/best-ai-seo-tools): A comprehensive list of the top 9 AI SEO tools on the market and which ones you should use to boost your rankings and increase traffic. - [7 Best Course Creator Software Platforms](https://indiebrandbuilder.com/course-creator-software): As the demand for online learning continues to grow, course creator software has become an essential tool for entrepreneurs, business... - [Dan Chadney Acquires Indie Brand Builder](https://indiebrandbuilder.com/dan-chadney-acquires-indie-brand-builder): Dan Chadney Acquires Indie Brand Builder: Expanding Horizons for Creative Entrepreneurs We’re excited to announce that Dan Chadney, the creative... - [Content at Scale Review - The Best AI Writer for Bloggers?](https://indiebrandbuilder.com/content-at-scale-review): A comprehensive Content at Scale review that covers the basics of using AI writing services and my impressions of Content... - [Entrepreneurship for Teenagers - The Ultimate Why? and How-to-Guide](https://indiebrandbuilder.com/entrepreneurship-for-teenagers-guide): Why entrepreneurship for teenagers is valuable: building confidence and skills. Find success and overcome challenges by having a clear strategy. - [Remote Jobs for Teens: 22+ Ideas](https://indiebrandbuilder.com/best-remote-jobs-for-teens): Best remote jobs for teens that are easy and fun. If you are saving for college, dreaming of taking a big trip, or just want to make extra money online. - [Business ideas for teens - 27 easy ways to get started](https://indiebrandbuilder.com/business-ideas-for-teens): There are plenty of ways to start earning money fast, but if you are a teen looking for ways to start your own business look no further. - [How To Sell Art Online And Make Money - 9 Best Ways](https://indiebrandbuilder.com/how-to-sell-art-online-and-make-money): How to sell art online and make money. Here are nine strategies that will help you get started and make... - [37 Strategies for Creating Effective B2b Email Marketing Campaigns](https://indiebrandbuilder.com/creating-effective-b2b-email-marketing-campaigns): Great tips to create and maintain your B2B email marketing campaign. These tips can help you build a dedicated customer... - [Local SEO Hacks to Get Onto Page One of Google](https://indiebrandbuilder.com/local-seo-on-google): If you want to win at local SEO, here are 10 local SEO hacks that will get you onto page 1. - [9 Link Building Campaigns to Earn Quality Backlinks to Your Website](https://indiebrandbuilder.com/link-building-campaigns): For some, backlinks are the number one ranking factor for their websites. Try these techniques to earn quality backlinks and... - [8 Reasons Why SEO Will Help Your Business Grow](https://indiebrandbuilder.com/seo-will-help-your-business-grow): Smart business owners know how important search engine optimization (SEO) is for their company's website. SEO can help to improve... - [What you need to know about the Shopify MailChimp Breakup and Automation](https://indiebrandbuilder.com/what-you-need-to-know-about-the-mailchimp-shopify-breakup): As some of you may have already heard. Shopify and MailChimp have had a rather nasty breakup that has resulted... - [What the heck is a tech pack?](https://indiebrandbuilder.com/what-the-heck-is-a-tech-pack): So you’ve got your amazing product idea, and maybe you even have a prototype. But now you’re considering larger scale... - [6 Reasons Why its the perfect time to launch an Indie Brand](https://indiebrandbuilder.com/theres-never-better-time-launch-indie-brand): Whether you’re already running your own consumer product brand or are just in the planning phase, the environment has never... - [5 Simple Ways to Improve your Brand Image](https://indiebrandbuilder.com/brandimage): If your goal is to improve your brand image, first accept that it is a process rather than a set... - [How to Create an Irresistible Brand](https://indiebrandbuilder.com/will-leonard-blu-kicks): Will Leonard and his mother Victoria started the Blu Kicks brand with the simple idea of creating a better travel... - [A 5 Step process for nailing your brand positioning](https://indiebrandbuilder.com/create-rock-solid-brand-positioning-product-business): We live in the age of the brand. To a large extent, we define our identities in terms of the... - [A killer 4 email follow-up sequence for ecommerce sites](https://indiebrandbuilder.com/the-email-followup-sequence-that-drives-6-figures-in-sales): More and more ecommerce sites recognise the importance of having a compelling email opt-in offer, usually in the form of... - [6 Steps to making a Scorecard for your Small Businesses](https://indiebrandbuilder.com/a-simple-balanced-scorecard-alternative-for-small-businesses): Any search for business scorecards will bring up the balanced scorecard. However, for many small businesses, the methodology may seem... --- # # Detailed Content ## Pages > Learn about Dan Chadney's blog and editorial standards, including research methodology, AI-generated content, and commitment to quality. - Published: 2023-07-03 - Modified: 2024-08-23 - URL: https://indiebrandbuilder.com/editorial-policy Indie Brand Builder Blog & Editorial Standards Welcome to the Indie Brand Builder blog, where we share insights on a variety of topics to help our readers in their personal and professional lives. Dan Chadney runs Indie Brand Builder at https://indiebrandbuilder. com. Indie Brand Builder is a trading name for Soleiru Creative Ltd. Company Number 12516649. Registered in England and Wales. Editorial Standards & Mission Statement Our mission is to provide accurate, useful information to our readers. We hold ourselves to high editorial standards to ensure the reliability and credibility of our content. Why We Do Reviews We are passionate about discovering, researching, and assessing new concepts, ideas, and products. Recognizing that there is a wealth of knowledge out there, we aim to be a trusted source of information that helps our readers make informed decisions. Indie Brand Builder Methodology By leveraging our expertise and conducting thorough research, we strive to provide honest and unbiased insights that our readers can rely on. How We Conduct Research for Our Articles While we aim to have first-hand experience wherever possible, there may be instances where this is not achievable. To ensure the highest quality of our insights, we conduct extensive research by reviewing information from trusted sources. We then blend our findings with this research to formulate a comprehensive and unbiased perspective. Our methodology ensures that our readers can make informed decisions when considering new ideas, strategies, or purchases. How We Keep Our Information Free For You At Indie Brand Builder, we... --- > A Midjourney Prompt Generator to create stunning AI-generated images. Perfect for beginners and experts, this tool enhances creativity and clarity. - Published: 2023-07-03 - Modified: 2024-07-01 - URL: https://indiebrandbuilder.com/midjourney-prompt-generator Get Stunning Results with MidJourney If you've attempted to create great prompts for MidJourney and not found a good formula this Image Prompt Generator will help you out. It's also great if you've never tried MidJourney before or just want some ideas! Select the MidJourney image generator tab above to try it out. Advanced Image Generating Prompts What is Midjourney? Midjourney is an intuitive and user-friendly AI image generation platform, perfect for those just starting their journey in the realm of artificial intelligence art. The platform uses cutting-edge algorithms to create stunning images based on text prompts provided by users. By simply typing in a description, you can have AI tools generate visuals that were once only possible with the skills of a professional artist or designer. There are plenty of other robust AI image generation tools out there, such as Stable Diffusion, Dall E, Jasper Art, and new kids on the block like CF Spark and Ideogram. However, many consider MidJourney to be the best, and I certainly have had the best results from it. How This Tool Enhances MidJourney's Capabilities While MidJourney is already impressive, we've taken it one step further by integrating a ChatGPT-powered tool to generate image prompts. ChatGPT is an advanced language model developed by OpenAI, which is capable of understanding and generating human-like text. Our MidJourney prompt helper leverages ChatGPT's capabilities to provide users create effective prompts that can lead to more accurate and engaging image results. Here's how our ChatGPT-based text prompt generator... --- > Read Dan Chadney's disclaimer for information on educational content, professional advice, affiliate links, and more. - Published: 2023-07-03 - Modified: 2024-08-23 - URL: https://indiebrandbuilder.com/disclaimer Dan Chadney runs Indie Brand Builder at https://indiebrandbuilder. com. Indie Brand Builder is a trading name for Soleiru Creative Ltd. Company Number 12516649. Registered in England and Wales. Indie Brand Builder provides general educational information on various topics on this website as a public service, which should not be construed as professional, financial, real-estate, tax, or legal advice. These are my personal opinions only. The term “you” refers to anyone who uses, visits, and/or views the website. Please read this Disclaimer carefully, and I reserve the right to modify it at any time without notice. By visiting and using this website, you accept and agree to be bound by this Disclaimer along with our Terms and Conditions and Privacy Policy. Your continued use of the website constitutes your acceptance of future changes and updates to this Disclaimer. You must not access or use the website if you do not wish to be bound by this Disclaimer. General Disclaimer All content and information on this website is for informational and educational purposes only, does not constitute professional advice of any kind, and does not establish any kind of professional-client relationship by your use of this website. A professional-client relationship with you is only formed after we have expressly entered into a written agreement with you that you have signed including our fee structure and other terms to work with you in a specific matter. Although we strive to provide accurate general information, the information presented here is not a substitute for... --- > This free AI prompt generator tool by Dan Chadney helps you get detailed responses from ChatGPT, identify new areas of thinking, and increase creativity. - Published: 2023-04-21 - Modified: 2023-09-07 - URL: https://indiebrandbuilder.com/ai-prompt-generator Get Powerful Results with ChatGPT This free AI prompt generator tool will help you get detailed responses from ChatGPT, identify new areas of thinking, find specific information, increase creativity, and much more! Simply type your job title or select an option below to get started. What is an Act-as Prompt? When you use an Act-as prompt, you are essentially providing a specific context and role for the AI to assume. This helps guide the AI's responses, leading to more accurate, relevant, and coherent results. Here are some reasons why an Act-as prompt can give better results: Clear context: By instructing the AI to assume a specific role or context, you narrow down the scope of possible responses. This helps the AI to generate more targeted answers based on the role it is playing. Improved relevance: When the AI takes on a particular role, it is more likely to generate responses that are relevant to that role, providing more useful and context-specific information. Focus on user's needs: Act-as prompts encourage the AI to focus on your needs and expectations for the interaction, leading to better user satisfaction. Encourages creative thinking: When the AI is asked to act as a specific character or assume a particular role, it encourages the model to think more creatively and generate responses that are in line with that character or role. Consistency in responses: Assuming a role helps maintain consistency in the AI's responses, as it will continue to answer from the perspective of that role.... --- > Details about data collection, cookies, embedded content, affiliate disclosure, and more on DanChadney.com. - Published: 2022-07-27 - Modified: 2024-08-23 - URL: https://indiebrandbuilder.com/privacy-policy Who we are Dan Chadney runs Indie Brand Builder at https://indiebrandbuilder. com. Indie Brand Builder is a trading name for Soleiru Creative Ltd. Company Number 12516649. Registered in England and Wales. You can reach us at admin@indiebrandbuilder. com. What personal data we collect and why we collect it Comments When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic. com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment. Cookies If you leave a comment on our site you may opt-in to saving your name, email address, and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for... --- > Read the terms of service for Dan Chadney's website. Understand the rules and guidelines that govern the use of the site and its content. - Published: 2022-07-27 - Modified: 2024-08-23 - URL: https://indiebrandbuilder.com/terms-of-service AGREEMENT TO TERMS These Terms of Use constitute a legally binding agreement made between you, whether personally or on behalf of an entity (“you”) and Indie Brand Builder - a trading name for Soleiru Creative Ltd. (“Company“, “we”, “us”, or “our”), concerning your access to and use of the https://indiebrandbuilder. com website as well as any other media form, media channel, mobile website or mobile application related, linked, or otherwise connected thereto (collectively, the “Site”). You agree that by accessing the Site, you have read, understood, and agreed to be bound by all of these Terms of Use. IF YOU DO NOT AGREE WITH ALL OF THESE TERMS OF USE, THEN YOU ARE EXPRESSLY PROHIBITED FROM USING THE SITE AND YOU MUST DISCONTINUE USE IMMEDIATELY. Supplemental terms and conditions or documents that may be posted on the Site from time to time are hereby expressly incorporated herein by reference. We reserve the right, in our sole discretion, to make changes or modifications to these Terms of Use at any time and for any reason. We will alert you about any changes by updating the “Last updated” date of these Terms of Use, and you waive any right to receive specific notice of each such change. It is your responsibility to periodically review these Terms of Use to stay informed of updates. You will be subject to, and will be deemed to have been made aware of and to have accepted, the changes in any revised Terms of Use by your... --- > Join the Indie Brand Builder Mastermind Program by Dan Chadney to grow faster, eliminate overwhelm, and scale your business with proven processes. - Published: 2021-04-09 - Modified: 2023-10-07 - URL: https://indiebrandbuilder.com/mastermind Indie Brand Builder Mastermind Boost growth with proven sales methods and key business strategies. Connect with other impactful entrepreneurs. The Mastermind Program is currently closed. Join the mailing list to be the first in line when spaces open up. THE MASTERMIND PROGRAM Start Taking the Right Steps From Day One Grow faster by learning proven processes for selling your products. Eliminate feelings of overwhelm and confusion by understanding key business concepts. Meet and be inspired by fellow product entrepreneurs who are making an impact on the world What Is The Indie Brand Builder Mastermind Program? The mastermind program is a learning community to help purpose-driven, consumer product entrepreneurs build a sustainable business around their original products. This program provides weekly training, interviews with successful product entrepreneurs and support from a like-minded community to bring structure and accountability to the challenging task of scaling your business Who Is It For? The mastermind program is designed for product entrepreneurs who: Have original products in the market that are generating some revenue. Are fully committed to your business. Are looking to scale up  Are willing to commit 3-5 hours a week to working ON the business How Does It Work? The program uses a live interactive format in a virtual group setting with: Monthly Themes Exploring Different Aspects of the Business Weekly Group Zoom Meeting & Lesson Weekly “Office Hours” to address any questions or business issues Community Platform for accountability, resources and peer support. --- --- ## Posts > Learn how to craft compelling offers that boost conversions and attract customers. Discover practical strategies to enhance your marketing today! - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/turn-your-clients-maybe-into-a-hell-yeah - Categories: Newsletters You've Got to Understand Your Target Audience Creating an irresistible offer starts with understanding your target audience. You need to know who your ideal customer is, what keeps them up at night, and what makes them tick. This knowledge is the secret sauce to crafting an offer that speaks directly to their hearts and minds. Identify Your Ideal Customer First things first, you need to identify your ideal customer. Think of this as creating a detailed profile of the person who would benefit most from your product or service. What are their demographics? What are their interests and behaviors? By painting a clear picture of your ideal customer, you can tailor your offer to meet their specific needs and desires. This step is crucial in ensuring your offer resonates with the right people. Research Their Pain Points and Desires Next, dive deep into understanding your target audience’s pain points and desires. What problems are they trying to solve? What are they looking for in a solution? Get to the heart of their struggles and aspirations, you can create an offer that not only addresses their specific needs but also provides a solution to their problems. This is where the magic happens – when your offer becomes the answer they’ve been searching for. Create Buyer Personas To bring all your research together, create buyer personas. These are semi-fictional representations of your ideal customers, complete with demographics, interests, behaviors, and pain points. Think of buyer personas as a helpful guide for tailoring... --- > Learn to build a strong brand identity with our step-by-step guide. Enhance your brand's presence and connect with your audience effectively. Read more! - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/creating-a-brand-identity - Categories: Marketing & Sales Having a visually appealing brand is pretty straightforward these days. But having a logo doesn’t automatically ensure your brand will be memorable. In this article, we’ll uncover the two essential elements you need to create a FULL brand strategy. This strategy will help you attract a powerful audience and establish a business that is authentically YOU by focusing on strong brand identities. Start with a logo - right? Nope. Designing a logo is an essential part of building a brand, but it’s actually only one component, and unfortunately it’s not enough to make your business stand out. I’ve literally created hundreds of brands in my career and I’ve learned something very powerful: The most influential brands go way beyond visuals and mainly focus on how they communicate and how they behave. How can you create a powerful brand of your own? Let’s start with the 4 Vs: Visuals... Vision, Values and Voice. These four V’s lay the foundation of strong brand identity. They are not just abstract ideas; they are the ingredients that will make your brand really resonate with your audience. Brand vision = Your overarching goals for your business (and life! )Brand values = Determining principles that will guide your brandBrand visuals = Creating a brand identity that aligns with your valuesBrand voice = It’s not about what you say, but how you say it While brand identity focuses on these foundational elements, brand image is about how customers perceive your brand based on their experiences and interactions.... --- > Discover essential steps to identify your brand voice and connect authentically with your audience. Read the article for practical tips and insights. - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/finding-your-brand-voice - Categories: Marketing & Sales If your business were a living, breathing person, what would it sound like? Having a unique and captivating brand voice is no longer optional - it’s essential to stand out. Especially with the vast amount of AI content filling up the internet. But how can you discover that special style which connects with your audience and perfectly represents your brand? This guide will help you suss out that golden thread, helping you express and communicate your own unique stamp on the world.  Brand messaging is crucial for creating a consistent and recognizable identity for your brand. Brand is just a perception, and perception will match reality over time. Uncovering your brand’s voice may seem hard and overwhelming at first. Brand voice matters for establishing consistency and recognition in a crowded digital landscape. But don’t fret! The process of identifying your brand values and getting clear on how you communicate will lead to a rock-solid brand identity that really resonates with your audience. What is a Brand Voice? Definition of Brand Voice A brand voice is the unique personality and tone that a brand uses to communicate with its target audience across various mediums, including social media, website, blog posts, emails, and advertisements. Think of it as the distinct personality that shines through in every piece of content your brand produces. It’s a combination of tone, language, and personality that reflects your brand’s values and resonates with your target audience. Whether your brand is playful and quirky or serious and professional,... --- > Discover 20 practical strategies to make money online as a beginner, from freelancing to selling digital products. Start your online earning journey today! - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/how-to-make-money-online-for-beginners - Categories: Side Hustles - Tags: Making money Struggling with the economy? Soaring prices? Don’t sweat. You’re in the right place. Whether you’re a beginner or not, earning money online without paying a dime is doable. And guess what? It’s not just for a vacation trip, a new home, or your kid’s college fund. It’s for you to break free from financial constraints. Here’s how to earn money online without paying anything. Leverage your skills, tap into the vast digital marketplace, and build a side hustle with zero cash needed, that can even turn into a full-time income. Opportunities include freelance writing, online tutoring, selling online courses, managing social media accounts, creating digital products, and more. The great thing about many online business models is that many of them can be passive, meaning you don’t have to work a full 8 hours to earn cash. This allows you to generate passive income while focusing on other activities. No more wondering where to start – we’ve got you covered. Whether you have specialized skills or are just starting out, there are opportunities like taking online surveys, selling photos on stock photo websites, or even web development. In this guide, you’ll explore, you’ll learn, and most importantly, you’ll earn. Let’s go! Rent Out Your Belongings or SpaceBloggingAffiliate MarketingLeverage Artificial IntelligenceSell an Online CourseCreate a YouTube ChannelVoice ActingUGC Content CreatorTranscribing, Data Entry, and Online SurveysGet Paid to Test WebsitesBecome a Virtual AssistantFreelance WorkCreate Original Digital ProductsMake and Sell PrintablesSell Print on Demand ProductsSell Products on AmazonBecome a Life CoachSell Stuff OnlineEarn... --- > Discover 7 essential strategies to confidently sell your offer and boost your sales. Learn practical tips that can transform your selling approach today! - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/how-to-confidently-sell-your-offer-2 - Categories: Marketing & Sales - Tags: Digital Marketing, Sales Funnels If you aren’t confident in what you’re offering, how can you expect potential customers to be? Does promoting your products or services make you feel uncomfortable as if you’re doing something wrong or being sleazy? Convincing your audience that what you offer is valuable can be hard, but sometimes, no matter how hard you’ve worked to make your products amazing, convincing yourself is harder. You know what you offer is worth it, but when it comes to closing a deal, it’s easy to falter just before the finishing line when the doubt kicks in. Many entrepreneurs grapple with these feelings about selling, but it doesn’t have to be that way! We’ve got five tips to help you with building confidence so you can sell confidently and genuinely. Confidence is pivotal to deciding whether your pitches make or break it. You could be pitching one-on-one, to a group, on a Zoom call in your pjs, or over a casual lunch - confidence is essential in every case, no matter how fleshed out your offer is. Let’s reframe the perception of selling from something uncomfortable and dubious to a fulfilling endeavor - you’re doing the customer a service! 5 tips for conquering the fear of selling It’s normal to worry about facing rejection, hesitate to discuss pricing, and believe that talking about money is inappropriate or taboo. Those concerns are completely understandable, especially when you’re just starting out. However, overcoming them is crucial for growing your business. Everyone feels that way at... --- > Learn to identify and understand your target audience for more effective marketing strategies. Discover practical tips in our latest article. Read now! - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/why-your-clients-really-buy - Categories: Marketing & Sales When thinking about why your clients choose to buy from you, it boils down to a simple truth: they’re driven by their emotions and a desire to solve a pressing problem. 🫶 Understanding this is the first step. You don’t need to use slimy selling tactics or go all-in on the latest marketing trend. Gif by timmelideo on Giphy You simply need to get to know your customers better. Why? Because you can communicate with your customers in a way that seriously hits home, connects, and resonates with your brand's target audience. That’s powerful. Step 1: Create a target market profile You’ve probably heard this a lot: “Go after a target audience and get clear on your niche. ” Understanding consumer behavior is crucial in this process. But have you actually done the work to discover who your people are? If you have existing customers, do a bit of manual research and look at your best customers in more detail. Get to know who they are. Get to know their values, the problems they struggle with, and their goals. If you have a website, use Google Analytics to help you discover who is browsing your site. Gather as many hard facts as possible. Then start creating a customer profile for each type of person. Use your best guess when you don’t have actual information. The goal here is to understand them, not to just have every detail about their lives. DemographicsEarly 40sTwo children in schoolSuburbanIncome $55,000College degree Using demographic data... --- > Discover the top 10 AI writing software tools that simplify content creation. Streamline your writing process today—read the article for insights! - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/best-ai-writing-software - Categories: Blogging Are you looking for the best AI writing software to make your writing process more efficient and effective? Look no further! You may have heard of ChatGPT, but have you heard of specialist AI writing tools like Copy. ai or Jasper? In this article, I’ll break down the pros and cons of all the major AI writing software tools out there, including the benefits and limitations of a free AI writing tool, so you can determine which is the best AI writing tool for you. Plus, I’m going to show you an exciting new automated AI writing tool that takes the blog content creation process to a whole new level! What is AI Writing Software? AI writing software, often called AI writing tools or AI writing assistants, are clever computer programs that use artificial intelligence (AI) and natural language processing (NLP) to lend a hand in the writing process. These tools are like your digital co-writers, helping you brainstorm ideas, sketch out outlines, and even whip up full articles, blog posts, or social media updates. By tapping into advanced algorithms, AI writing software can grasp context, suggest relevant content, and ensure your text is both coherent and engaging. Here's what AI writing tools can do for you: Generate Ideas: Whether you're stuck on a blank page or need a fresh perspective, these tools can help spark creativity. Create Outlines: They can help structure your thoughts, making it easier to organize your content. Draft Content: From full articles to catchy social... --- > While technically Indie Brands is a generic term that could describe any independently owned company, in popular use the term has come to represent a new - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/a-definition-of-indie-brands - Categories: Ecommerce - Tags: Branding, Business Development, Business Setup Hey there! Let me break down what indie brands are really all about, because there’s way more to it than just being independently owned. An independent brand is not controlled by a larger corporation and is often owned by individual artists or small groups. I’ve been in this space for years, and let me tell you - indie brands are where all the exciting stuff is happening right now. The Real Deal About Indie Brands Think of indie brands as the passionate creators who saw something missing in the market and thought, "You know what? I can do this better. " While technically any independently owned company could call themselves an "indie brand," that's not really what we mean when we use the term nowadays. These brands are the ones writing their own rules and creating products that actually solve real problems. What makes this so exciting is how these brands are born. Often, they start from genuine connections with their audience. Take all these amazing social media creators who've launched their own brands - they're not just randomly creating products. They're literally making exactly what their community has been asking for. How cool is that? What Makes Indie Brands Different? Let me break down what really sets these brands apart: Indie brands are known for their innovative products, which cater to specific niches and allow them to respond quickly to changing trends and consumer demands. 1. They're Purpose-Driven AF Started because someone actually cared about solving a problemBuilt on... --- > Discover actionable strategies for effective conversion rate optimization to enhance your sales. Learn practical tips to drive results—read the article now! - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/convert-clicks-to-customers - Categories: Newsletters As an online business owner, your website is more than just a virtual storefront. It’s a beacon of trust, a symbol of your credibility, and a magnet for boosting sales through conversion rate optimization. So, how do you infuse that trust into your website design? It’s easier than you think! You can start improving your website credibility and convert more visitors into loyal customers just by making some design tweaks. By understanding the customer journey and implementing targeted strategies, you can effectively boost conversions. Use Trust Seals for Conversion Optimization These are not just pretty badges or gimmicks. Data shows that these symbols really influence customer decisions and can significantly impact conversion rates. They reassure visitors that you’re a legitimate business worth their time and money. overtone. co Security certifications, satisfaction guarantees, industry affiliations–they all scream credibility. So, go ahead, flaunt them! sullenclothing. com 2. Show Customer Support Info Clearly show how you offer customer support. Those two words can make or break your relationship with visitors. Highlight your 24/7 phone support or money-back guarantees. Show them you’re there, come rain or shine. Providing clear customer support can significantly improve your site's conversion rate. boombeauty. com 3. Provide Clear Return Policies Don’t hide your return policies. Make them crystal clear for physical products, digital downloads, or services. A transparent return policy is a trust amplifier. This can be as simple as showing a money back guarantee, or making it clear that a subscription can be cancelled any time. Clear return... --- > Enhance your career prospects with our top tips for optimizing your LinkedIn profile. Discover practical strategies to stand out and connect. Read more! - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/8-steps-to-boost-your-linkedin-game - Categories: Social Media Did you know there are over 1 billion LinkedIn users? 400 million of them are active every month. But only about 10 million (1%) post content regularly. In contrast, around 60% of users on Facebook, Instagram, and Twitter post content. (Check out more social media stats on Sprout Social) That’s a huge opportunity just waiting to be tapped! Whether you’re an e-commerce brand owner, a coach, an artist, a creator, or a solopreneur, LinkedIn is a relatively untapped platform to showcase your expertise and grow your business. Step 1: Your Profile Picture First impressions matter! Professional doesn’t have to mean stuffy. It’s 2024, and the rules have changed. Your profile picture isn’t about the perfect suit, it’s about authenticity and relatability. A high-quality, approachable picture can create trust and show your true brand. So, next time you glance at your profile picture, ask yourself, does this reflect the professional I want the world to see? If it’s anything less than a resounding YES, it’s time for a reshoot to ensure it aligns with how you want to be perceived by your LinkedIn network. Step 2: Your Banner (Background Image) Your profile background is more than just a decorative element. Utilizing a background image is your personal billboard that captures attention as soon as someone views your profile. Here’s why it’s crucial: First Impressions Matter: Your banner is key to making a good first impressionBrand Representation: It should reflect your brand’s identityHighlights Key Information: Use it to emphasize important detailsVisual Appeal:... --- > Master SEO in 2024 with our comprehensive guide. Discover essential tips and best practices to boost your search rankings. Read the article now! - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/effective-seo-strategy - Categories: SEO SEO doesn’t need to be complicated. In fact, you can skyrocket your traffic and get amazing results for your business with a solid SEO strategy. If you’ve been hit by Google’s helpful content update in Sept 2023, this is a guide to get you back on track. In this article, I’ll show you how to create an SEO strategy that will get the results you’re after by focusing on the importance of each blog post in content creation for SEO. Bookmark this article as your comprehensive guide to revisit later. I’ve covered all of the essential steps, from conducting keyword research using tools like Ahrefs or SEMrush, to analyzing your competitors’ strategies and optimizing for on-page SEO. Get ready to take your website to the next level! What is an SEO Strategy? A Search Engine Optimization (SEO) Strategy is a plan aimed at increasing organic search rankings and website traffic, thereby boosting visitors and revenue for online businesses. Understanding SEO and Setting Goals Before diving into the nitty-gritty of SEO tactics, it’s crucial to understand the fundamentals of SEO and set clear, achievable goals. SEO, or Search Engine Optimization, is the practice of optimizing your website to rank higher in search engine results pages (SERPs) and attract more organic traffic. By setting specific goals, you can measure your progress and adjust your strategy as needed. Benchmark Your Current SEO Performance Benchmarking your current SEO performance is essential to understand where you stand and set realistic goals. To do this, you’ll... --- > Boost your website's visibility with these 5 straightforward DIY SEO steps. Enhance your online presence today! Read the article for practical tips. - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/easily-diy-your-seo - Categories: Newsletters SEO isn’t just for tech wizards - you can do 75% of SEO yourself. This article serves as a DIY SEO guide to help you implement SEO strategies on your own. I once tweaked an old blog post that wasn’t ranking. The result? Ranking on page 1 and a big traffic surge. I just did four things: Focused on 1 long-tail keyword that was specific & less competitive. Updated the content answering questions from Google’s “People also ask”. Got rid of fluff and words that didn’t add value. Made the content richer, with more personal insights and showing my authority on the topic. Added internal links to other relevant content on my site. Added quality backlinks (links from other reputable websites) directly to that post. They’re like votes of confidence from others. The post climbed the ranks - it was like watching magic unfold. Traffic doubled, then tripled. All organic, all because of SEO. Here's the search engine optimization process explained: Focus on keywords Research: Find a keyword relevant to your topic. Use Ahrefs free keyword tool to identify 1 focus keyword for your article. For example: instead of targeting “dog bowls”, get more specific and target a longer-tail keyword like “best dog bowls” or even better: “best dog bowls for french bulldogs”. Analysis: Ensure it’s specific and has low competition. In the Ahrefs tool keywords with a low Keyword Difficulty (KD) are the ones you want to find. Keyword research: Conduct thorough keyword research to identify the right keywords... --- > Discover essential SEO best practices to enhance your website's visibility and attract more visitors. Read the article to boost your online presence today! - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/best-practices-seo-success - Categories: Blogging - Tags: Business Development, SEO, Website Optimization Look, I've been in the SEO game for years, and if there's one thing I've learned, it's that SEO doesn't have to be complicated. After optimizing hundreds of websites and keeping up with countless Google updates, I'm going to share what actually works - no fluff, no jargon, just practical strategies that get results. First, Let's Get Real About SEO Search Engine Optimization isn’t rocket science, but it does require understanding how search engines think. Here’s the deal: Google wants to show the best, most relevant content to people searching online. Your job? Make it crystal clear that your content is exactly what people are looking for. Last month, I helped a client increase their organic traffic by 312% just by fixing some basic issues. No fancy techniques, just solid fundamentals. Let me show you how. Effective on-page SEO is essential for optimizing website elements such as title tags, meta descriptions, headers, and URLs. It enhances search engine visibility and ranks pages more effectively in search results by providing search engines with valuable context about the content. Understanding Search Engine Optimization Alright, let’s break down what search engine optimization (SEO) really is. At its core, SEO is all about making your website more visible on search engine results pages (SERPs). Think of it as a way to ensure that when people are searching for something online, your site is one of the first things they see. SEO involves a mix of understanding how search engines like Google work, knowing what... --- > Discover the top 10 no code website builders that simplify online creation. Build your site effortlessly—read the article to find your perfect match! - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/best-no-code-website-builders - Categories: Building Websites I remember the days when building a basic website meant wrestling with code for hours (and sometimes wanting to throw my computer out the window). Now, I can knock out a professional-looking site in an afternoon using tools that my clients can actually understand and manage themselves, even without any coding knowledge. After working with hundreds of clients over my 22-year career, from small business owners to growing startups, I’ve learned that most people just want a website that looks great, works well, and doesn’t require a computer science degree to update. That’s exactly what modern no-code website builders deliver. These platforms have literally changed the game. Instead of spending weeks coding from scratch, you can now drag and drop your way to a professional looking website in hours. Not all website builders are created equal. I’ve had my fair share of frustrations with platforms that promise the moon but deliver something closer to a rock. What is a No-Code Website Builder? In the ever-evolving world of web development, no-code website builders have emerged as game-changers. But what exactly are they? Simply put, a no-code website builder is a software tool that allows you to create stunning websites without needing any coding skills. These platforms are designed with user-friendly interfaces, often featuring drag and drop functionality, making the website building process accessible to everyone, from tech novices to seasoned professionals. With no-code website builders, you can choose from a variety of customizable templates, tweak them to fit your brand, and... --- > Compare Kajabi and Teachable to find the best platform for your online courses. Discover key features, pros, and cons to make an informed choice. Read more! - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/kajabi-vs-teachable - Categories: Digital Products, Marketing & Sales When it comes to choosing the right platform for your online education business, the decision between Kajabi vs Teachable can be a daunting one. Both platforms offer unique features and benefits that cater to the different needs of course creators and entrepreneurs and on the surface it may be tempting to go with the cheaper option - Teachable. However, if you are considering growing your online course into a business that offers other products or services, Kajabi should be at the top of your list. In this Kajabi vs Teachable review, we'll explore these two popular online course platforms to help you make an informed choice. Kajabi Vs Teachable: A Comprehensive Overview Kajabi is the ultimate all-in-one online course platform for building your website, creating online courses, building funnels and offers, selling digital downloads, booking and selling coaching services, hosting webinars, and building membership sites. It has a great range of highly customizable templates, so you can easily tailor everything to your brand. What is Kajabi? Kajabi is an all-in-one online course platform designed to help entrepreneurs and small business owners create, market, and sell online courses, digital products, and membership sites. With Kajabi, you can build your website, manage email marketing campaigns, host webinars, and create sales funnels—all from a single platform. This comprehensive suite of tools is tailored to meet the needs of course creators, making it easier to grow and scale your online business. Whether you’re just starting out or looking to expand, Kajabi provides the resources... --- > Discover the key elements that drive a high-performing website and boost your business success. Learn what you need to enhance your online presence. - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/your-website-their-journey - Categories: Building Websites Ever dreamt of having a website that not only draws a crowd but also gets them to click that "buy" button? Guess what? It's easier than you think. Let me show you how. Step 1. Start with a clear goal. The first step in creating a high-performing website is being crystal clear about what you want it to achieve. Is it to sell products? Or perhaps to showcase your portfolio? Decide now. Your website's design, layout, and content will all depend on this goal. Step 2. Map out your user's journey and visitor behavior. Think about the path you want your visitors to take. From the moment they land on your homepage, to the moment they make a purchase or sign up. Every step matters. Incorporating lead-generation elements on web pages to effectively engage visitors and cultivate trust is crucial. Get this right, and you’ve won half the battle. Want inspiration? Check out these stellar websites that are crushing it. Design milkTallyAuthority Hacker Notice how they guide visitors through a well-thought-out journey. Their secret? A clear site structure and navigation combined with great design, clear copywriting and compelling calls to action. Step 3. Build a Strong Web Presence A well-designed website is your ticket to establishing credibility, building trust with your audience, and driving more paying customers to your business. So, what makes a great site? Start with the key factors: fast load speed, mobile responsiveness, and a user-friendly design. These elements ensure that your visitors have a seamless experience,... --- > Learn how to craft persuasive sales copy that resonates and drives conversions. Discover practical tips and techniques to elevate your writing today! - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/crafting-compelling-sales-copy - Categories: Marketing & Sales After writing compelling copy for hundreds of websites and landing pages during my 22-year career, I’ve learned that great sales copy can make or break your online success. Crafting sales copy involves understanding your target audience, presenting benefits clearly, and employing persuasive elements like calls to action. Let me share what actually works, based on real data and conversion rates I’ve tracked. Key Elements That Convert (Based on My Testing) From numerous A/B tests across different client projects, here’s what moves the needle: Strong headlines that grab attentionClear value propositionsSpecific benefits (not just features)Social proofUrgent calls to actionExperimenting with creative ideas to engage the audience Understanding Sales Copy Having rebuilt dozens of failing sales pages, I can tell you that effective sales copywriting isn’t just words on a page - it’s your silent salesperson. What Makes Copy Convert: Addresses specific pain pointsShows clear solutionsBuilds trust quicklyDrives specific actionsSpeaks to emotions Real Example: Recently helped a client improve their conversion rate from 1. 2% to 4. 8% by simply restructuring their copy to focus on benefits instead of features. What is Sales Copy? After over two decades of writing copy, I can tell you this: sales copy is your website’s best salesperson. It works 24/7 to convince visitors to take action - whether that’s buying your product or signing up for your service. Think of it like having a conversation with your ideal customer. Every word should move them closer to saying “yes. ” I’ve found that the best sales copy... --- > Discover proven strategies to create compelling content that drives sales. Learn actionable tips to enhance your writing and boost your results. Read more! - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/create-content-that-sells - Categories: Marketing & Sales Are you struggling with content creation that not only grabs attention but also drives sales? Let me guide you through the art of creating content that not just sells, but ignites a desire in your prospective customers, making you the obvious and preferred choice. Content marketing efforts are essential for businesses looking to drive sales and engage with their target audience effectively. A robust content marketing strategy that aligns with the buyer's journey is crucial for targeting potential customers at various stages. Understand Their Struggles of Your Target Audience The most effective content begins by addressing your customer’s pain points. Imagine them being stuck in a ‘negative present’, a state where they have a problem that needs to be solved. Gif by fallontonight on Giphy Your content should resonate with this state, answer their questions, address their objections, and alleviate their fears. Show them you understand their challenges and that you have a master plan to help them escape their present worries. A well-defined content strategy can effectively address these pain points and drive meaningful engagement. Highlight Their Aspirations to Generate Sales What does your customer’s ‘positive future’ look like? What drives their hunger for this future? How do they believe it will simplify their lives? Gif by AppleTV on Giphy Tailor content that resonates with these aspirations, the desired outcome, and explain why it is significant by creating valuable content that addresses their interests and pain points. This valuable content can lead users into the sales funnel, guiding them... --- > Discover fun and rewarding job ideas for 12-year-olds to earn money and gain valuable experience. Explore opportunities that suit their interests today! - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/best-jobs-for-12-year-olds - Categories: Side Hustles - Tags: Make Money Online, Teens, Young people BIGGEST OPPORTUNITY Jobs for 12 Year Olds: Make Money with ChatGPT ProsPotential to make a lot of money and have loads of fun doing it. Many ways to make money. ConsTakes a bit of work to start, but well worth it! Best Long-Term Idea ChatGPT is an AI chatbot that can assist you with a wide range of tasks, from answering questions to generating text. For 12-year-olds eager to earn some spending money, ChatGPT can be a game-changer in your job search. Imagine having a personal assistant that can help you research potential jobs, understand child labor laws, and even brainstorm ideas for odd jobs or summer jobs. Blogging ProsBest long-term money maker and the most flexible choice. Perfect for homeschoolers! ConsTakes a while to get started and to start making money. Easiest to learn Provide local services ProsEasiest to start with zero skills. Lots of ways to earn. ConsEarning is capped to hours worked. Can only make money in your local area. Fastest money earner Remote jobs ProsYou can start making money right away. You may not need any special skills. ConsHarder to find jobs to suit young people. The pay might not be as good as other options. There's a certain age when you want to start earning your own money, or maybe you are just curious about getting a job and exploring career ideas. Job Ideas for 12 Year Olds There are plenty of jobs for 12-year-olds that are suitable for a variety of skill sets, but... --- > I'm on a mission to speed up content creation. As I transition between work and rest, I'm discovering the true power of balance. 🧘 - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/my-ai-prompt-secret - Categories: Artificial Intelligence I'm on a mission to speed up content creation. As I transition between work and rest, I'm discovering the true power of balance. This week I've been going deeper with ChatGPT. Things are rapidly changing and the new release of GPT-4o is a game changer. You may not know that I wrote a book about ChatGPT last year. IMO, GPT-4o does a great job on many levels, but one of the best improvements I've seen is with structure and tone. Whether or not you are a fan of AI, as digital entrepreneurs, we need to adapt to thrive, to stay relevent, and to stay ahead. Look – I get it. For many, the benefits of using AI are not always clear. Sometimes you just don't get great results. Here's my AI secret... I only use AI for tasks like brainstorming and generating ideas, organizing thoughts, crafting scripts or outlines, and rapidly addressing complex problems or queries. I don't use it for writing blog posts. I actually don't use it for the final output of anything. It's always used as a tool to speed up my normal process, and stop me from staring at a blank page. That's it. Here are three ways I use ChatGPT on a daily/weekly basis: Best AI Prompts for Idea Generation I trained GPT-4o on our mission, target audience, and desired outcomes. It returned with 185 tailored ideas perfect for Reels, Instagram carousels, and articles. The key to mastering this is feeding the AI with detailed... --- > Discover the top 10 online course platforms for 2025, comparing features, pricing, and user experience. Find the right fit for your learning journey! - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/best-online-course-platforms - Categories: Digital Products Navigating the world of online course platforms can feel like a daunting task, as you grapple with the challenge of choosing the best online course platforms. Whether you're a coach, educator, or involved in corporate training, selecting the right platform is essential to your success. Now, let me tell ya, selling online courses isn't a walk in the park if you pick the wrong platform. I've been there, done that. But hey, that's why we're here, right? In this in-depth comparison guide, we'll cut through the noise and zero in on the platform that best meets your needs. We'll take a look at some of the best online course platforms currently available, including Teachable, Podia, Thinkific, Kajabi, and Mighty Networks. Each has its quirks, and I've had my fair share of aha moments and head-scratching dilemmas with them. Drawing from extensive research and testing, we'll present our top picks to help you make an informed decision that elevates your eLearning experience and paves the way for your success. Because let's face it, who doesn't want to be the go-to guru in their niche? Best Online Course Platforms: A Comprehensive Guide Online course platforms give you everything you need to craft, market, and manage your digital lessons. Here's what I've learned from my journey of trial and error in this space. These platforms are essential for educators and businesses to create course content, monitor financials and sales, and manage their customer database. What Are Online Course Platforms? Online course platforms are... --- > Learn the essential steps to create a successful online course. Turn your knowledge into income and engage learners effectively. Read the guide now! - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/how-to-create-an-online-course - Categories: Digital Products Hey there! After creating and launching multiple online courses (and helping others do the same), I’ve learned a thing or two about what makes a course actually succeed. Let me break down the exact process I use for course creation to develop courses that people love – and actually complete. First Up: Choosing Your Course Topic (Without Going Crazy) I know how overwhelming it can feel when you’re trying to pick the perfect topic. Should you teach what you know? What’s trending? What will actually sell? You need a sweet spot between what you’re good at and what people actually want to learn. Ideally you should validate your online course idea... confirm there is market demand and willingness to pay for it. How to Find Your Perfect Topic: 1. Start With What You Know What do people already ask you for help with? What problems have you solved that others struggle with? What skills have you developed that others want to learn? 2. Validate Your Idea (Before Investing Tons of Time) Use these tools to check if people are searching for your topic: Google Trends (free and super helpful)Keywords Everywhere (my personal favorite)Answerthepublic. com (great for finding specific questions) Pro Tip: Don’t just look at search volume. Pay attention to the questions your target audience is asking in Facebook groups, Reddit, and other communities in your niche. That’s where you’ll find the gold. Market Research (Without Breaking the Bank) Before you spend months creating your course, let’s make sure people... --- > Discover the key features, pros, and cons of Kajabi in our detailed review. Get the insights you need to make an informed decision—read more now! - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/kajabi-review - Categories: Digital Products If you’ve been looking for an all-in-one platform that can help you market, sell, and deliver your products and services online, this Kajabi review will help you decide if it's right for you. This platform has become one of the most popular all-in-one online business solutions for entrepreneurs around the world. It's worth noting that as of writing this Kajabi review I am NOT an affiliate and do not receive a commission of any kind if you purchase Kajabi. What can we expect from this Kajabi review? In this review of Kajabi, I take a closer look at what Kajabi is, how it works, and whether or not you should try it today! I’m going to show you the pros and cons of using Kajabi to build your website, create marketing campaigns, create online courses, build marketing campaigns, sales funnels, and much more. Full and honest disclosure: I have built many sites on Kajabi, including a previous version of this website. I have over 20 years of experience professionally building websites. I have built a few websites on Kajabi and discovered that it's a really great choice for anyone looking to grow their online presence. Yes, there are limitations, but the value you get from Kajabi makes it an easy choice. Read on to find out if Kajabi is right for you. What is Kajabi? Have a look at this video for a full overview. https://www. youtube. com/watch? v=Ao0Hqvdz0u8&list=PLtx7jIs2zIzYsb89eWPfVPKe5E35Jw9ef&index=3 Kajabi or WordPress? Which is the right choice? This is a... --- > Discover top AI ecommerce platforms that boost sales and enhance customer experience. Explore our insights and find the right fit for your business today. - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/best-ai-ecommerce-platforms - Categories: Artificial Intelligence If you're looking to increase sales in your ecommerce business and better understand your customers, you need to be using artificial intelligence. Managing an ecommerce store is challenging due to the myriad tasks involved, from copywriting and ad creation to graphic design. Tackling these manually can be daunting and counterproductive. AI can help you personalize the customer experience, making it more likely that they'll purchase from you. It can also help you segment your customers so that you can target them more effectively with marketing messages. In this article, we'll spotlight the 20 best AI ecommerce platforms and tools: FramerHostinger Website Builder10WebShopify MagicSurferSEOSyteQubitHelium10InVideoCanvaFlexClipDescriptVue. aiClerkClarifaiInbentaWatson AssistantFlowriteSeamless. aiJasper AI Benefits of the Best AI Ecommerce Platforms: Content Creation: AI software can craft compelling content for your media platforms, blogs, and emails. It can generate complete websites, articles, newsletters, and even produce captivating images and video edits for marketing. Personalized Shopping Experience: Ecommerce entrepreneurs use AI-powered CRM tools to gauge customer preferences in real-time, tailoring their shopping journey. Product recommendation tools suggest items based on past purchases, ensuring customers find what they need swiftly, boosting sales and revenue. Additionally, understanding customer behavior and enhancing customer engagement are crucial for optimizing the shopping experience. Optimal Pricing Strategy: AI tools, equipped with advanced tech and machine learning, assess competitor prices, offering ecommerce businesses the best pricing strategies. They also forecast future pricing, considering inventory status and market trends, avoiding overpricing or underpricing. Risk and Fraud Prevention: AI safeguards against potential fraudsters, using machine learning to... --- - Published: 2024-11-27 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/the-1-website-mistake-costing-you-customers - Categories: Newsletters Hello again! As promised, I'm back with some insider knowledge about making your website delicious! 75% of people judge a company's credibility based on their website. Here's the thing: many small business websites are making a crucial mistake that's costing them customers. What's the #1 mistake? Focusing on features instead of benefits, and talking about themselves rather than addressing their customers' needs. It's an easy trap to fall into. After all, you're proud of your business and want... 75% of people judge a company's credibility based on their website. Here's the thing: many small business websites are making a crucial mistake that's costing them customers. What's the #1 mistake? Focusing on features instead of benefits, and talking about themselves rather than addressing their customers' needs. It's an easy trap to fall into. After all, you're proud of your business and want to share everything about it. But here's the truth: your website visitors care most about how you can solve their problems. Quick tip: Go through your website and count how many times you say "we" or "our" versus "you" or "your". If the former outweighs the latter, it might be time for a rewrite! In my next email, I'll share a simple framework to help you craft customer-centric copy that converts. Until then, take a look at your website. Does it speak more about you, or to your customers? Your Website Really Needs This If you’re anything like me, you’ve most likely poured your heart and soul into your website. It’s sleek, informative, and showcases your product or service perfectly. Yet, the expected flood of customers is more like a trickle. Frustrating, right? I’ve been there. I spent my first 12 years building websites for small businesses, soloprenuers and creatives. 99% of those websites failed to do their job. They didn’t bring in new customers or leads. They didn’t make sales. They barely even got any traffic at all. Let me show you how to avoid this.... --- > Enhance your copywriting skills with practical tips to create compelling content that outshines AI. Discover how to write with a human touch. Read more! - Published: 2024-11-25 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/how-to-write-better-than-ai-2 - Categories: Marketing & Sales I remember, as a content writer, feeling a bit deflated when all this AI content creation stuff first came into play. I remember thinking I was out of a job for a while. But thankfully, that wasn't the case. There are certain things artificial intelligence just can't do. AI is a force to be reckoned with, sure - capable of churning out complete articles in seconds with the right application, but it is lacking severely in one way. It isn't human. AI doesn't have the privilege of human experience, human emotions, or even humor. It lacks nuance and understanding of the humans that read what it produces. Any good writer knows that those things are their greatest weapon. Content being unique gives it a purpose in and of itself. So, what's the point of a "complete" article if it feels devoid of purpose, and character, and is in no way relatable or useful to the readers? What's the point in searching for answers online when you only get a non-answer cobbled together from random bits and pieces by an AI? So, that's the head of it. Being human is your superpower. AI can push boring, soulless, uniform content forever - but it can never replicate the quirks of being human that make an anecdote engaging, advice trustworthy, and emotion: tangible. Chinks in the AI armor The key to beating AI is exploiting its weaknesses. So, you have to know them first. It's a bit delusional. If AI is one thing,... --- > Discover practical steps to define your brand and build a unique identity that resonates. Read the guide to transform your vision into reality. - Published: 2024-11-22 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/how-to-strongly-define-your-brand-identity-2 - Categories: Marketing & Sales A strong brand isn’t just about having a clever logo or innovative style. Your branding process encompasses everything that makes you memorable, which yes, does include your unique visual aesthetic, but also how you come across through your words and your actions, forming a cohesive brand strategy. Your brand is NOT just your logo and colors, it’s also how your brand speaks and behaves. This article will cover everything you need to do to strongly define your brand identity, and attract your target customer. A strong brand identity is the result of the impressions you have on your readers. Here’s an example of the impression that (hopefully) comes to mind when you think of Indie Brand Builder: At Indie Brand Builder we value clarity and intentionality. We have firsthand experience as solo creatives and indie business owners, and we care about our readers. We love sharing what we’ve learnt, and we aren’t afraid of hard things. So, the first question: Who are you? You want your brand to have a vibe that you align with. Ultimately, you are your brand, and conduct yourself through it, so you want it to feel comfortable and true to yourself, your business, and your brand values. Your brand should clearly illustrate who you are and what you represent to your audience, and convince them that your business is the perfect fit for their needs. So before we start working out how to represent you through your brand, we have to figure out who you... --- > Learn how to create a distinct brand voice with our step-by-step guide. Enhance your messaging and connect with your audience effectively. Read more! - Published: 2024-11-19 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/how-to-develop-your-brand-voice-2 - Categories: Marketing & Sales How do you grow a relationship with your audience? How do you make your readers excited to interact with your brand, and eager to return to your content? Your unique brand voice governs the way that your brand communicates with your readers. That means all your blog posts, email newsletters, and website homepages. It sets the tone for every interaction and determines your audience's impression of you. Developing a unique brand voice Ensuring your company's brand voice is well-developed, and accurately represents your values, is essential. But why does a strong brand voice matter? Why bother? Your brand voice is the touchstone for all new interactions with your audience, so it's important you utilize it to build credibility and ensure you are easily recognized. As you know, trust is everything. It forms the backbone for your relationship with your audience. Without it, readers won't feel comfortable interacting with your brand, and your painstakingly-crafted content becomes irrelevant. You can do as much as you want to promote your content: spend loads on ads, post on social media, write guest posts, etc... But if your audience doesn't trust you, none of that will matter. Having a clear, consistent brand voice is critical for building trust with your audience. If your brand consistently holds the same tone, personality, and style throughout all your communication, your character becomes credible and recognizable. Standing out from the crowd. The internet is so full of businesses vying for attention, and with so much information available to readers,... --- > Discover practical strategies to design a customer journey that enhances engagement and fosters loyalty. Read the article to transform your approach today! - Published: 2024-11-16 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/how-to-create-a-compelling-customer-journey-2 - Categories: Marketing & Sales Marketing can sometimes feel a bit like herding cats. Gathering an entire online global audience that matches your target customer-personas, AND is willing to buy something from you is certainly easier said than done. An easy way to think of most marketing pipelines is as a journey from stranger to customer. Catering to every potential customer, along every step of their journey, costs a huge amount of effort. A huge amount of effort you can’t afford, with potentially thousands of other niche customer-personas also waiting for you to be their sherpa. Image So how do you effectively convert customer leads into sales, without draining all your resources in the process? The answer is: Signposting. By leaving actionable checkpoints along your customer journey, you can create a customer journey that establishes a committed audience without the labor of manually shepherding each and every niche of potential customers. This leaves you more room to tackle those high-energy clients, and expand your business. Simplifying your customer journey map Imagine your business as a mountain, far off in the distance. The summit of the mountain represents your offer - what you’re selling. Your target audience, and potential customers, reside in a village a little ways from the base of the mountain. None of them have climbed this mountain before, and they don’t know the way. But, just as we mentioned before, that doesn’t mean they need direct guidance all the way up the mountain from the village. Most potential customers can at least make... --- > Learn how to create lead magnets that effectively boost conversions. Discover practical tips and strategies to attract and engage your audience. Read more! - Published: 2024-11-13 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/creating-effective-lead-magnets-2 - Categories: Marketing & Sales Creating lead magnets that inspire both attention and conversions only requires 3 things. Cultivating a strong email list is an essential part of creating a loyal audience and generating leads: but people don’t just give out their emails nowadays. You need to create a lead magnet that offers sufficient value in return. If you want to convince your readers to give you their email addresses, you have to offer them sufficient value in return. A lead magnet is a valuable resource you offer on your website in exchange for someone’s email, such as a downloadable guide, a free trial, or some kind of online tool. The three principles of an effective lead magnet Due to the nature of lead magnets, creating them often involves pouring a lot of time and effort into producing genuinely valuable content. As a result, if your lead magnet flops and doesn't yield the conversions you were hoping for, it feels like a punch in the gut. To safeguard against that, regardless of what format you choose for your lead magnet, you should aim to meet these fundamental criteria. 1. Is it relevant? Is your lead magnet actually relevant to your target audience? Is it a piece of content related to them, and their problems? Your lead magnet should address a specific problem that is closely related to both what you offer behind a paywall, and what your target audience is looking for. You know what you are trying to sell, and who you want to... --- > Discover 7 effective strategies to make your business stand out and achieve lasting success. Read the article to enhance your competitive edge today! - Published: 2024-11-10 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/how-to-make-your-business-stand-out-2 - Categories: Marketing & Sales With such an unbelievable amount of online businesses popping up every single day, it can be hard to stand out from the masses. There’s only so much you can do to differentiate yourself in terms of actual content - conforming to a niche is mostly rehashing content made in the past by your competitors, with a few tweaks to make it more distinctive and better overall. You’re providing mostly similar information, just presented differently. But how differently? In what ways? Ideally, all the bits that make your business a little bit different, your style, identity, values, and personality, align with your target audience. We call those things that set you apart the ‘brand of YOU. ’ A strong brand identity, characterized by a unique logo, consistent visual identity, and memorable slogan, plays a crucial role in helping a company stand out in a crowded market. This is what makes your company stand out. There may be thousands of businesses yelling over each other about the best way to design websites, but when someone’s scouring the interwebs for a design course, they’re looking for the one that matches their vibe; that they align with. Your vibe might not be the perfect match for everyone, but as a general rule, the more you differentiate yourself by just BEING yourself, the more appealing your brand is to your true audience. Someone who aligns with the very core values and personality of your company is far more likely to purchase from you anyway -... --- > Transform your email marketing strategy to boost profits. Discover actionable tips to enhance engagement and drive results. Read the article now! - Published: 2024-11-08 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/unlock-profit-potential-in-your-email-marketing - Categories: Marketing & Sales - Tags: Email Marketing Does driving conversions and sales with email marketing really have to be a complicated struggle? Email marketing is an undeniably essential asset to any small independent online business. If you’ve been diligently sending out email marketing campaigns but still aren’t seeing any meaningful returns (which ARE possible by the way), it may only be a matter of 2-3 small tweaks. So why is email marketing so useful? Email marketing allows you to reach potential customers directly, making it a powerful tool for driving sales. As of 2023, email marketing boasts an average ROI (return on investment) of 3600%: meaning for every dollar spent on marketing, you can expect a return of $36 in sales. Implementing email marketing automation can further enhance your ability to build trust and drive sales by ensuring timely and relevant communication with your audience. Impressive, right? So why aren’t we seeing that markup? To convert engagement into a purchase, your marketing must ensure your audience: Believes Your Offer Solves Their Problem/Is Valuable: Your product or service should clearly address a need or challenge they have. Trusts Your Business to Deliver: They must have confidence that you are the right provider to meet that need. Trust is an especially crucial component in client-based or online course businesses. Customers gauge how much they will invest in you (literally and figuratively) based on the cumulative trust built up from EVERY interaction they’ve had with your business so far. People DON’T like to take risks with their time and money.... --- > Discover effective blog post layouts that boost engagement and optimize SEO. Enhance your content strategy today—read the article for practical tips! - Published: 2024-11-03 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/designing-high-performing-blog-post-layouts-a-guide - Categories: Blogging - Tags: Content Marketing, Digital Marketing Your blog is the vessel for a lot of your most IMPORTANT content. It's the place your audience goes when they are looking for something of value from you - and it's ideally where they'll find it. It has to look good sure: but it also has to feel good. Even the best content can fall flat if its layout is convoluted and hard to navigate. SO... Blog layout matters! You might be thinking, "Isn't good content enough? " Well, not quite. Your blog's design is like the packaging of a product - it's the first thing people see, and it can make or break their decision to stick around. A well-designed blog: Makes your content look good (and trustworthy)Grabs your reader's attentionMakes key information easy to findEstablishes your brand identity The Key Qualities of a Well-Designed Blog Good design isn't just about looking pretty – it's about creating an experience that keeps readers engaged and coming back for more. 1. Make It Look Good (And Work Well) First impressions matter! When your blog looks polished and professional, it tells readers that you're serious about what you do. A well-thought-through layout makes sure your content is always presented cleanly and in a readable format. This means: Consistent formatting for text, headings, images, and colorsAccessible fonts and appropriate text sizesGood use of spacing and alignment to avoid clutter 2. Grab Attention Quick People are kind of fleeting nowadays - attention is a currency and you've only got seconds to hook your... --- > Discover essential strategies to enhance your online business content and engage your audience effectively. Read the article to elevate your approach! - Published: 2024-10-27 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/content-strategy-for-creative-online-business-owners-2 - Categories: Social Media What if we told you that you don't have to post repetitive daily content to get your voice heard online? If you’re feeling overwhelmed by the demands of Instagram and TikTok algorithms, you're not the only one. None of us signed up for this to waste away with the pressure to gruelingly produce daily content and meet the expectations of multiple platforms with minimal returns. We think the whole “more is better” grindset has been blown a little out of proportion - every podcast and tutorial seems to chant the same mantra: “more, more, more” when it comes to content. But who does that really apply to? Typically, it’s people with personal camera crews capturing their every move, creative teams repurposing content into twenty different formats, and meticulous management over every single platform giving this advice. Ultimately, that isn't everyone. That kind of industry-standard doesn't always scale well with small creative business owners just starting out. Is the relentless cycle of daily content truly necessary for success? OR... can solopreneurs/small business owners thrive with a strategy that focuses on creating just enough valuable content, tailored to platforms they genuinely enjoy? Is there a way to sustainably do more with LESS? This is where content strategy comes in. If you're ready to be more strategic with your time, protecting your mental load whilst still ensuring rapid growth for your business, then you're in the right place: buckle up! So what is content strategy for your target audience? Your content strategy serves... --- > Discover 7 practical strategies to attract more readers to your blog and boost your growth. Learn how to engage and retain your audience effectively! - Published: 2024-09-28 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/how-to-more-blog-readers - Categories: Blogging Creating content sucks when most of it gets almost no attention. Day after day of pumping out articles with no meaningful return can be soul-crushing. How often do you find yourself browsing a small independent blog nowadays? They don’t pop up as frequently as they used to, with Google preferring a select few. This doesn’t mean their content is bad in any way, it just never reaches its target audience. I know this struggle very well from my own blog, but it isn’t the end of the world: engaging with readers through blog comments can help fix it. It’s simply a matter of getting into Google’s good books. Building relationships with fellow bloggers is also crucial, as it can enhance your visibility and foster a strong network. If you take the time to write a well-researched blog post and focus on providing what your readers really want, there’s no reason you can’t get some serious traction. How to write content (the right way) to attract readers What role does content play in your business? How does it actually contribute to growth? The main job of blog content is to create conversions. But that isn’t an immediate goal. It is a journey. Content should act as a shepherd, guiding and informing new readers, converting them into loyal subscribers. I use the analogy of a funnel to help illustrate this concept. Top of Funnel: This is your broadest demographic, sitting at the top of the funnel as a kind of catch-all. This... --- > 7 steps that will help you evaluate whether your audience has the qualities that can sustain a profitable, independent business, and cultivate a loyal following. - Published: 2024-07-15 - Modified: 2024-07-15 - URL: https://indiebrandbuilder.com/how-to-build-an-audience - Categories: Social Media - Tags: Content Marketing Nowadays it feels like the numbers are only growing higher. Social media business gurus will lead you to believe that you need a YouTube channel with a million subscribers, a hundred thousand people signed up for your newsletter, and thousands upon thousands of monthly visitors to your site to ever be TRULY successful. It's all rather overwhelming, isn't it? Especially if you are an independent business owner just starting out, scraping together a brand. It makes it daunting to even get off the ground when the ceiling is infinite. I know how that feels, and I'm here to tell you all that's NOT true. You can choose to work towards those big numbers if you want to, but you don't have to. No one will blame you for not wanting to - they are rather large. It’s not the size of your audience that matters. The quality of your connection to your audience and the value of what you offer is what will actually determine how financially successful your business is. You don’t need a huge audience. You may even be better off with a small, loyal, invested audience that you have carefully curated to match your skills and overarching business goals. That way you can focus on actually creating valuable content for their more specific individual needs It's ok to start small! Building an audience that buys from you: the M. A. P. P. I. N. G. approach Here are 7 steps that will help you evaluate whether your... --- - Published: 2024-06-17 - Modified: 2024-07-19 - URL: https://indiebrandbuilder.com/creating-organizational-structure-small-business - Categories: Ecommerce - Tags: small, small business, small business tips Do you need an organizational structure and the right business structure for a small business? Before we had an accountability chart at our e-commerce business, roles were so fuzzy that essential tasks often fell through the cracks, leading to a last-minute panic. But once we had a written organizational structure in place, we saw a huge boost in our overall efficiency. While there are still a ton of things to get done, we now each have a clear set of priorities that help us stay focused, productive and accountable. Here is a step-by-step guide on how to create a small business organizational structure, along with an example of our e-commerce business’s accountability chart: Step 1: Create departments by starting with the 3 elements common to every business Open a new Powerpoint, Keynote or Google drawing doc – anything that will allow you to create a simple layout. You can even use pen and paper to start. Creating an organizational chart is a crucial step in visualizing the structure of your business. Draw 3 boxes with the 3 core functions of every business: Sales and marketing – every business needs to generate sales Operations – every business needs to fulfill on the promises it makes to customers by delivering products or services Financial and Admin – every business needs to keep track of its finances and insure that its infrastructure is maintained. Step 2: Bucket more specific roles under each of the 3 main functions Underneath each department, list the specific... --- - Published: 2024-04-22 - Modified: 2024-07-01 - URL: https://indiebrandbuilder.com/streamline-your-content-creation - Categories: Newsletters Blog today, podcast tomorrow... you've got time for this! I know you're busy. Running a one-person show is no small feat. You wear multiple hats every single day. So, when it comes to creating content, "ain't nobody got time for that," right? Wrong. You're about to find out how you can still churn out amazing content without spending eons on it. Gif by fallontonight on Giphy 1/ Embrace AI. I know, I know. But AI isn't just for tech nerds or spammers. It's here to make YOUR life easier. Whether it's grammar checking, idea generating, or even writing full posts - AI can do it all! I have one request. Please don't just copy and paste. Here are 5 tips for writing bettter content with AI: Edit the AI output and make it your own, interject stories and examples Write in your unique tone of voice. Write for 5th graders. People are most comfortable reading at this level when browsing the web. Use short and concise sentences. Expand beyond basic ChatGPT. Upgrade to GPT-4, make your own GPT, or use other AI tools created specifically for writing. One tool that has been a game changer for me is HoppyCopy. It's super fast to use and it writes in my unique tone of voice. It's perfect for generating ideas and getting past a blank page. 2/ Repurpose your content Wrote an awesome blog post? Turn it into a podcast episode, a YouTube video, or a series of social media posts. One... --- - Published: 2024-04-08 - Modified: 2024-05-02 - URL: https://indiebrandbuilder.com/dare-to-be-different - Categories: Newsletters Dare to Be Different: Build a Brand that Packs a Punch Here's a reality check. Building a successful brand isn't just about having a cool logo or catchy tagline. It's about standing out. Daring to be different. And that's exactly what these solopreneurs and solo business owners have done. Take a look at Johnny Cupcakes, for example. This isn't your run-of-the-mill bakery! It’s a t-shirt brand that uses a cupcake and crossbones logo. Talk about unique! Johnny Cupcakes Or what about Gary Vaynerchuk, who turned his family's wine business into a multi-million dollar empire? Gary Vaynerchuk Then there's Sara Blakely who revolutionized the lingerie industry with Spanx. Sara Blakely These brands stand out because they're infused with the creators' personal stories and passions. They're not afraid to step outside the box. They're not afraid to break the mold. So how can you do the same? Start by digging deep. Find what makes you tick. What's your story? Don't just sell a product or service, sell a movement. A cause. An idea. Something people can belong to and connect with on a deeper level. Remember, understanding and connecting with your audience is key. Who are they? What do they want? What do they need? When you can answer these questions, you can build a brand that doesn't just get noticed. It gets remembered. And that's what brand building is all about. That's it for this week! To your success, Dan Whenever you're ready, there are 3 ways we can help you:... --- - Published: 2024-04-01 - Modified: 2024-07-01 - URL: https://indiebrandbuilder.com/your-website-really-needs-this - Categories: Newsletters If you’re anything like me, you’ve most likely poured your heart and soul into your website. It's sleek, informative, and showcases your product or service perfectly. Yet, the expected flood of customers is more like a trickle. Frustrating, right? I’ve been there. I spent 12 years building websites for small businesses, soloprenuers and creatives. 99% of those websites failed to do their job. They didn’t bring in new customers or leads. They didn’t make sales. They barely even got any traffic at all. Let me show you how to avoid this. After 7 years and over $20k invested into training and coaches, I built (and sold) a successful online business. And I did it 100% with SEO and organic search. Now it’s my mission to help businesses like yours get seen and make sales online. START FLOURISHING Here are 5 of my top tips to get your website working for you. 1/ Compelling copy We’ve all heard that phrase, Content is King. But it's not just about providing information; it’s about connecting, persuading, and guiding visitors through your site to take action. The words you use on your website are the gateway to engaging visitors. Gif by peopleofearthtbs on Giphy Tailor content to visitor awareness levels: Address your visitors based on their familiarity with your product or service. From educating the unaware to engaging the most aware, your copy should resonate with each visitor’s state of mind. Your customer will fit into one of these 5 categories. How can you... --- - Published: 2024-03-17 - Modified: 2024-07-01 - URL: https://indiebrandbuilder.com/blog-smarter-not-harder - Categories: Newsletters On March 5th, Google announced another Core Update. One of the biggest updates in the history of Google. The result? Thousands of websites deindexed. Millions of monthly organic visits gone. Hundreds of thousands revenue lost. Many websites lost essential rankings. Hopefully your site wasn't one of them! Here's a free tool to check what keywords your site is currently ranking for. Yes, AI is partially to blame for this. But, let's not get hung up on that. Google doesn't hate AI. Google hates spam. The problem is that people have been abusing AI to fill the internet with spammy unhelpful content that really doesn't do anyone any good. And this, my friends, has changed blogging forever. Is blogging dead? Nope. It's just getting harder. Does that mean you should quit? Heck no! But you should diversify. That old phrase, don't put all your eggs in one basket has never been more true. If you run an ecommerce website or a blog, here are three things you need to focus on: Write 100% original blog posts that are filled with personal viewpoints, anecdotes, updated statistics, quotes, jokes, citations, and rich content (lots of images, charts, graphs, video, audio). Before you write - get clear what keyword you are targeting, and what the searcher's intent is. Do they want to buy something, learn about something, or find help in another way? Diversify your reach by repurpose content. Turn your blogs into podcasts, YouTube videos, short form videos, tweets, and Insta/Linkedin posts. BTW... --- - Published: 2024-03-04 - Modified: 2024-07-01 - URL: https://indiebrandbuilder.com/create-your-brand-then-your-logo - Categories: Newsletters Welcome Indie Brand Builders! My mission with Indie Brand Builder is to empower small biz owners like you in building a thriving online business that you are passionate about... without compromising your well-being. I'm on the same journey as you, building a brand that I'm proud of. I want a business that helps you create freedom in your life. Whether that's financial freedom, or freedom to spend your days how you please. For me, that means showing up authentically and serving you as best I can. We want to you help you: GET FOCUSED Helping you build a brain-first business. Sharing about mental wellness, productivity, clarity, and saving time. HAVE FUN Helping you build a brand that gets seen. Learning how to do marketing well - grow your website, grow your following and have fun doing it! START FLOURISHING Helping you make more sales, grow strategically, and scale up. Strategies to monetize your knowledge, build a lean and profitable business, and convert visitors and followers into customers. I'll be covering at least one topics of these in every newsletter moving forward... and sometimes all three! Sound like your kind of place? Sweeet. Let's do this! FOCUSED Taking a break is not laziness It's an opportunity to recharge, reassess, and realign your priorities. Think about it: What if you took a moment every hour to practice deep breathing and refresh your focus? This is not time wasted; it's a precious investment that can improve your mental health and enhance your creativity... --- - Published: 2024-02-22 - Modified: 2024-04-28 - URL: https://indiebrandbuilder.com/3-steps-to-save-time-creating-content - Categories: Newsletters I'm sure you know all too well the never-ending pressure of coming up with fresh and captivating social media content. I know from experience, it can be both exhausting and time-consuming! For many biz owners, this can lead to burnout and a dip in the quality of your content (or just completely not even posting )... impacting your audience engagement, content strategy, and your business. 🫢 Let's talk about 3 ways you can step off this hamster wheel and transform your approach to social media content creation. After all, what we need most in life is more time! With Bay Area Times, you will get graphics like these, so you quickly understand the news without having to read through long and boring paragraphs. 3 steps to level up your content 1. Experiment, test, and learn what your audience loves Ever wonder why some content sticks and others don't? It's time to get analytical and understand what makes your content tick. Jump into your analytics and find past content that performed the best. Use data to understand audience preferences A/B test to find your content sweet spot Post more of the topics that work 2. Repeat what has worked in the past Repetition is a secret weapon in content creation. Use the data you gathered from your testing and experiments to figure out what content you can reuse. Many creators have reported that repeating content can get some great results. This certainly depends on the platform - just use your judgement... --- > Anyone can make money with digital products - they have low overhead, high returns, can be sold repeatedly, and can quickly convert cold leads into customers. - Published: 2024-02-15 - Modified: 2024-06-17 - URL: https://indiebrandbuilder.com/how-to-create-digital-products - Categories: Newsletters Welcome Indie Brand Builders! What is the absolute best product you can sell online? Drum roll... Digital products! ! They have low overhead, high returns, can be sold repeatedly, and can quickly convert cold leads into customers. AND, literally anyone can make money with digital products. Here are a few examples of digital products: eBooks and Guides Online Courses and Webinars Software and Apps Printable Products Photography and Graphics Music and Audio Files Memberships and Subscriptions Digital Templates and Tools Digital products can open up a whole world of opportunities for your business. They can serve as both a tool for acquiring customers and as a product itself. Many people use digital products as a low-ticket top-of-funnel offer for high ticket coaching and courses. Others simply sell them as their main offering, and make a killing doing it. If you are an ecommerce business, you could add (high value & low cost) digital products to your store to enhance your customer experience, build trust in your brand, and increase your recurring revenue. Below are some solutions to common challenges creators face when making a digital product: finding a niche, pricing, generating awareness, and getting the tech set up. Let's go! FIVE STAR FOCUS ⭐ ⭐ ⭐ ⭐ ⭐ 1. Identify your niche and target audience Success online hinges on pinpointing your niche and understanding your audience. This guide will help you through the process of evaluating your passions and skills, looking at demand and validating your ideas. 2. Price your... --- > How to create high-quality content that captivates your audience, delivers amazing value, and does that several times a day, on multiple platforms. - Published: 2024-02-08 - Modified: 2024-06-17 - URL: https://indiebrandbuilder.com/5-tools-to-create-better-content-faster - Categories: Newsletters Welcome Indie Brand Builders! It's near impossible to build a business online if you are not able to attract attention. Our economy is becoming more and more centered around capturing and holding attention. We all know that social media is the best way to get attention, but that's easier said than done! You'll need to create high-quality content that captivates your audience, delivers amazing value, and does that several times a day, on multiple platforms. This sounds overwhelming to most soloprenuers. Me included. Thankfully there are loads of tools out there that can help you create faster. Here are a few of my favorites: FIVE STAR FOCUS ⭐ ⭐ ⭐ ⭐ ⭐ 1. Best X/Twitter publishing tool: Hypefury Hypefury is my tool of choice for X/Twitter for two reasons. 1) Just type in a topic and it will surface loads of Tweets that have performed well for inspiration. 2) You can repurpose your content for multiple platforms and post to X, LinkedIn, Instagram and Facebook. 2. Best long-form writing tool: Typeshare Typeshare is a library of writing templates designed to have maximum impact on specific platforms. All you need to do is pick one that you like and fill in the blanks. I find this does my brain sooo much good knowing that what I am creating will be valuable AND effective. 3. Best multi-platform publishing tool: Buffer If writing isn't your thing and you have a lot of visual content, this tool will help you publish and grow on... --- - Published: 2024-02-01 - Modified: 2024-07-01 - URL: https://indiebrandbuilder.com/neura-what - Categories: Newsletters Welcome Indie Brand Builders! Neuralink, a company founded by Elon Musk, implanted a brain chip in its first human patient. The chip will give people the ability to control computers with their thoughts. Wow. I've been in ADHD hyperfocus mode this entire week, and kind-of wish I had a direct connection to a computer to sort out my head! But seriously, this got me thinking... Systems and processes really do help with mental health, and with business health, especially for us neurodiverse-entreprenuer-types. Here's a look at a few of my favorites: FIVE STAR FOCUS ⭐ ⭐ ⭐ ⭐ ⭐  7 ADHD Traits Excellent For Entrepreneurship I only discovered that I had ADHD 2 years ago. And since discovering it has been incredibly eye opening to learn about how I work. It's given me tools to navigate my business and work life more effectively. One size does't fit all - find out what works for you. Redefining Focus for the Distracted Entrepreneur I love the use of this powerful tool to bring FOCUS to tasks. One of the best things I've learned this last year is how to get clear on the outcome before I jump into any project. Productivity and Time Management Guide for Solopreneurs To achieve true productivity, avoid cramming your schedule with an overwhelming amount of tasks. Instead of trying to do it all, focus on doing a few essential things exceptionally well. The secret to Productivity isn't Discipline. It's Joy.    When you are in your true flow state working on something you... --- - Published: 2024-01-25 - Modified: 2024-01-28 - URL: https://indiebrandbuilder.com/whats-your-one-thing - Categories: Newsletters Welcome Indie Brand Builders! I always keep an eye on the future of online business for creators and solopreneurs. Being early to catch a new trend can be a game-changer, but many people don't know about these trends until it's too late. Constantly chasing new strategies can also prevent you from building a solid business and make you feel left behind. It's called Shiny Object Syndrome, and it's real. I experience it all the time. I don't want to feed FOMO and perpetuate a hustle culture. However, it's also important to keep up with our fast paced culture and learn to adapt. Where's the balance? The truth lies in knowing yourself, and knowing your goals. With that in mind, let’s look at what the latest trends are and consider if they are right for you. FIVE STAR FOCUS ⭐ ⭐ ⭐ ⭐ ⭐ This Year's Top Business Trends:“Boring” businesses Codie Sanchez is killing it by buying up regular businesses (often from retiring boomers) and modernizing them. She buys laundromats, landscaping, plumbing, or other services and maximizes their visibilty and profitability. Super cool. Productized services This new business model allows individuals to earn more money with services that are sold as off-the-shelf products with fixed prices, while offering flexibility and great value to customers. They are often cheaper than hiring employees or agencies, with predictable pricing. Micro Sass & Low-code/No-code Tools Creators are building loyal followings in niches that they have a deep understanding of problems and opportunities. Now with the... --- - Published: 2024-01-18 - Modified: 2024-04-28 - URL: https://indiebrandbuilder.com/quick-win-the-80-20-rule-to-grow-your-brand - Categories: Newsletters Welcome Indie Brand Builders! Last week we spoke about scheduling your time and increasing productivity. You know, the typical January talk! But if you're anything like me, New Year's resolutions tend to fizzle out after a few months, or even weeks! My goal this year is to grow my social media following. What’s yours? The Five Star Focus for this week is all about establishing daily habits. Why? Well, because these habits will not only help you make progress in your business, but they'll also help you smash through your goals! FIVE STAR FOCUS ⭐ ⭐ ⭐ ⭐ ⭐ This Week's Best Content:Stop listening to everyone else The first step in establishing good habits is to get focused. That's really hard to do when you are listening to lots of differing opinions and getting distracted with shiny new tactics and courses. It can be paralyzing. Amanda Perry - Motivation and momentum are key to achieving long-term goals I have ADHD. I didn't know this until last year. The biggest thing I've learned this year about myself is that when I'm highly motivated I get shit done. What motivates you? James Clear - Atomic HabitsIf you haven't read this book yet. Now is the time! Seriously. The concept is simple. Do something small everyday and over time it will turn into something big. Adobe. com - Consistency is the key No matter what platform: YouTube, TikTok, Instagram, Facebook, or even your own blog. Posting consistently is the number 1 factor you... --- > Get 80% of the benefit for 20% of the effort. Get smart with your time and make a big impact with minimal effort by getting a clear content strategy. - Published: 2024-01-11 - Modified: 2024-06-17 - URL: https://indiebrandbuilder.com/is-blogging-dead-heres-what-you-need-to-do-instead - Categories: Newsletters Welcome Indie Brand Builders! Last week we spoke about beating overwhelm and focusing on the stuff that’s going to have the most impact on your business. We're going for 80% of the benefit for 20% of the effort. While content can be a HUGE driver of business, it can also be a big source of stress, overwhelm and time wasting. The Five Star Focus for this week is all about being smart with your time and making a big impact with minimal effort. FIVE STAR FOCUS ⭐ ⭐ ⭐ ⭐ ⭐ This Week's Best Content: Is blogging dead? This isn't click-bait. After Google's Helpful Content update last year a multitude of blogs and businesses lost up to 70% of their traffic. How has this affected you? My thoughts are at the bottom of this email. Modern Millie - Plan your content for the next year Start your year with a content plan and save yourself from content overwhelm and burnout! This is a super practical guide and will give you everything you need to get your content planned fast! Ali Abdall - Why time blocking is the best thing since sliced bread. Ali is the king of productivity on YouTube and he presents ‘The Trident Calendar System’. A really straightforward way to plan your time and get the most out of your day. Content strategy to grow your audience from ZERO The internet can be noisy and chaotic for solo business owners. It's really difficult to get noticed and to... --- > Discover fun and interesting facts about AI, including the top Artificial Intelligence stats you should know about in 2024. - Published: 2024-01-09 - Modified: 2024-04-28 - URL: https://indiebrandbuilder.com/facts-about-ai-artificial-intelligence-stats - Categories: Artificial Intelligence This is a comprehensive list of the latest facts about AI in 2024. I've painstakingly gathered 101 of the best AI statistics from the most reputable sources. You might want to bookmark this page, or link to it for future reference! The rapid advancement of artificial intelligence (AI) has led to a significant increase in the use of AI software and tools across various industries.  The growth of AI in the last year has been staggering, but predictions for the future of AI are mind-blowing! Machine learning, the most well-known type of artificial intelligence technology, is now being utilized in AI research applications ranging from self-driving cars to marketing software and the uses for AI are endless. Credit: https://www. statista. com Top Artificial Intelligence Stats 1) By 2045, AI is expected to completely surpass human intelligence. www. smithsonianmag. com 2) Nearly 77% of devices today use AI technology in one form or another. standards. ieee. org 3) AI-enabled devices can predict earthquakes and volcanoes and many other natural disasters. glair. ai 4) AI can learn anything quickly, meaning its intelligence is increasing. In 2013, AI had the same intelligence as a 4-year-old. By 2029, AI will have the same intelligence level as adult humans. Most AI systems use data to learn and make decisions, and they are only as smart as the data they are given. blippar. com 5) In less than a month, researchers have used AlphaFold, an artificial intelligence (AI)-powered protein structure database, to design and synthesize a... --- > From content creation and text enhancement to image recognition and advanced analytics, AI can help you streamline your workflow and get more done in less time. - Published: 2024-01-09 - Modified: 2024-04-28 - URL: https://indiebrandbuilder.com/top-ai-tools - Categories: Artificial Intelligence Artificial Intelligence (AI) is quickly becoming one of the most talked about topics in the tech world and has experienced an incredible surge in popularity as AI tools such as ChatGPT demonstrate its limitless potential. Generative AI tools (generative just means the AI is making something on its own) have proven that the technology is no longer limited to academia or Silicon Valley; rather, it is being used to create revolutionary new tools that are drastically changing how we interact with technology. With its ability to automate and optimize repetitive tasks, AI is quickly becoming an essential component of businesses that want to maintain their competitive edge. As more people become aware of the immense potential AI holds, it is sure to remain a hot topic for years to come. AI technology is rapidly advancing, and with it comes an ever-growing variety of tools that can help you save time and make your life easier. Even now in early 2024, in what some would say is only the beginning of the AI revolution, there are already so many AI tools that have the potential to blow your mind and change your workflow forever. From content creation and text enhancement to image recognition and advanced analytics, AI can help you streamline your workflow and get more done in less time. What Are AI Tools And How Do They Work? ? The Top 7 AI Tools for Everyone in 2024ChatGPT (A given)JasperPodcastleMidJourneyStable Diffusion 2. 0Beautiful AISoundRawLookaLumen5Content At ScaleLegal RobotDeep NostalgiaMurfConclusion Editor’s note:... --- - Published: 2024-01-04 - Modified: 2024-07-01 - URL: https://indiebrandbuilder.com/2024-noisy-already-keep-it-calm - Categories: Newsletters Happy new year! I hope you had a great one! After a much needed break I had a lot of time to think over my business and the direction it’s going. Here are the top pieces of content that I’ve discovered that have been transformative for me in my biz, and I hope they will be for you too Five-Star Focus: This Week's Best Content Alex Hermozi: If I Wanted to Become a Millionaire In 2024, This is What I'd Do I gotta admit, I’ve been getting a little tired of hearing his name the past few months. But if you watch his content you’ll be blown away. Wes Kao — Spiky point of view: Let’s get a little controversial We live in a noisy world. Whichever industry you’re in, standing out is crucial. Develop a unique point of view to get noticed. Embrace your individuality and let your voice be heard. Dickie Bush: As we head into 2024, here are 5 dead-simple steps you can use to build your daily writing practice. You may not consider yourself a writer, but if you are looking to build any sort of online business getting into the practice of writing regularly will help you in so many ways. Codie Sanchez: 10 Businesses To Start BEFORE You Get Laid Off In 2024 Codie is blowing up right now because she’s introduced the idea of taking ‘boring businesess’ and modernizing them, making them digital. and generally being smart about your business goals. I’m sure... --- > AI story generators can help you create original story plots on a range of topics and formats and help create fictional characters and worlds. - Published: 2024-01-04 - Modified: 2024-01-09 - URL: https://indiebrandbuilder.com/best-ai-story-generators-for-fiction-writers - Categories: Artificial Intelligence Is writer's block getting in your way? No need to worry because some amazing AI story generators are out on the market today. Here are my picks, with pros and cons, for the best AI story generators in 2024. They all use cutting-edge Artificial Intelligence (AI) technology that can help you create unique stories with ease. Whether you are a professional author, a fiction writing enthusiast, or just looking for a quick and inspiring way to level-up your storytelling, there's a tool out there for you. What is an AI Story Generator? AI story writing software has caused a stir in the writing industry due to its potential to massively revolutionize the way we create prose. Through a sophisticated technology called GPT-3, AI story generator tools can generate almost human-like text on a range of topics and formats. The 9 Best Story Generators for 2024 Novel AI - FREE or from $10/month Jasper - FREE or from $29/month SudoWrite - FREE or from $10/month Shortly AI - $65 to $79/month Sassbook AI Story Writer - FREE or from $32/month AI Dungeon - FREE or from $9. 99/month Writerly - FREE or from $19/month Writesonic - FREE or from $12. 67/month Rytr - FREE or from $9/month Novel AI Story Writing Program - Dedicated to Writing Fiction Overview Novel AI is a monthly subscription service that is designed from the ground up to help writers create human-like fiction literature. Using the platform's AI Modules, you can draw upon specific themes, emulate... --- > How to build a robust and unique e-commerce brand for your company in 2023 in six easy steps. - Published: 2024-01-02 - Modified: 2024-07-01 - URL: https://indiebrandbuilder.com/developing-your-e-commerce-brand - Categories: Ecommerce - Tags: Branding It doesn't matter whether the company is offering innovative products, or whether it's just a regular laundromat. Building a solid brand has been and will always be a tried-and-true strategy for businesses trying to achieve economic success. And that's because branding gives business owners a reliable way to influence how their audience perceives their business and products. Branding is a powerful and effective tool that no e-commerce entrepreneur should ignore. A lot of companies have used branding to differentiate their business from rivals, cement their brand names in their audience's minds, win their customer interest, and position themselves at the top of their niche. And today, after helping countless entrepreneurs brand their businesses, we're going to guide you on how to build a robust e-commerce brand for your company in 2024. Let's get into it. Creating a Unique E-Commerce Brand in Six Easy Steps Create a Novel Business Concept Finding excellent concepts that complement your company's strengths and interests is crucial when developing a distinctive e-commerce brand. So, whether you plan to sell a product or a service, consider the unique qualities that set your brand apart from the competition, and express those in your branding. Speaking of concepts, your e-commerce brand can choose to provide an innovative spin to subscription services, online classes, or even niche products. It's critical to consider many concepts when developing your e-commerce brand to see which one connects with your target market. Think about developing brand mockups and getting input from your target market.... --- - Published: 2024-01-01 - Modified: 2024-11-28 - URL: https://indiebrandbuilder.com/semrush-contentshake-review - Categories: Artificial Intelligence ContentShake is the newest AI content writer to hit the market and promises to revolutionize your content creation process. But is this just hype or can it really transform your content writing? It can certainly help if you struggle to come up with fresh and engaging content ideas. And it can help speed up your process. It can also help optimize your content for SEO.   Is it worth the price tag? Should you buy it? I've spent a few weeks with the tool and sharing my honest feedback in this post. Key Takeaways Build blog article outlines with one click. Use AI features to rewrite, or expand your content. Access to dozens of content ideas and helps generate unique and engaging blog post ideas. Helps users become experts in content marketing by utilizing AI and competitive insights. Does all the heavy lifting in creating new content, allowing you to just focus on writing. It's a perfect addition if you already use Semrush. What is Semrush ContentShake? ContentShake is a content writing tool that streamlines the process from content ideation to publication to optimization. Based on competitive analysis and Semrush data, it helps you generate personalized content ideas and optimize blog content for your brand and SEO.   With the power of AI, it allows you to effortlessly create content with relevant outlines, keywords, images, and structure. This content writing tool goes beyond just generating ideas. It enables you to create keyword clusters and generate content that will generate more... --- - Published: 2023-12-29 - Modified: 2024-04-28 - URL: https://indiebrandbuilder.com/market-your-business-online-for-free - Categories: Marketing & Sales - Tags: Business Development, Digital Marketing, Marketing Apply these free online marketing methods in your business: Encourage user-generated content, Partner up with another expert in your field, Affiliate marketing. As we're all well aware, it is important to market our business to potential customers. The problem with conventional publicity, such as newspapers, radio and TV advertising, is that they can be expensive and can make little to no return on investment. Online publicity could be a smarter option. The performance of each advertisement can be controlled. Then you can concentrate your marketing strategy on the most profitable techniques. Plus, there are options for online advertising that don’t cost you any money at all! Here are some free online marketing methods that you may want to consider for your business: 1. Partner up with another expert in your field Consider joining forces with another brand. You can then offer a more substantial product together than either one of you could offer alone. In addition, you’ll automatically get the attention of both audiences, resulting in more sales and adding more leads to your email list. In the future, these new leads can drive more sales of another one of your products. Partnering on even one marketing campaign can bring long-term benefits to both of you. 2. Encourage user-generated content If you can acquire user-generated content, your website will grow without you having to create your own content. This type of content also increases your website visitors. Enable comments on your website and contribute to the discussions. Allow visitors to submit their own articles and encourage guest posts from other experts. 3. Affiliate marketing You will get other experts in your field... --- - Published: 2023-11-30 - Modified: 2024-07-01 - URL: https://indiebrandbuilder.com/give-yourself-a-freedom-audit - Categories: Newsletters Read time: 2 minutes As we are coming to the end of the year I always give my business/streams of income a bit of an audit... Nearly every single one of our clients have their own business because they are sick of “renting” their paycheck from a boss and want to create their own (financial) freedom. If you're like me, you want to build a business that's lean, focused, and profitable, but most importantly, one that gives you freedom in your life. But s**t happens, right? We get distracted, something doesn’t pan out the way we hoped or something takes off more than we planned and we’ve scaled quicker and are playing catch up. It’s time for a Freedom Audit. Ensure that you are on track with your goals, automation and finances by following these tips: 1. Automate Operations Implement technology to automate tasks, ensuring efficiency during breaks and sustaining scalability. 2. Build a Reliable Team Cultivate an autonomous team that can make decisions in your absence, promoting continuity and growth. (Or get clear on your values and “why” so you can easily build a team with a shared vision in the future) 3. Scalable Systems 🪴 Develop adaptable processes to seamlessly accommodate growth without compromising quality. Book a session with a coach or consultant if you need that extra clarity. 4. Diversify Revenue Explore multiple income sources for financial stability, allowing flexibility in your engagement. Remembering to work smarter not harder. 5. Prioritize Well-being 🫶 Foster a work environment... --- > Using AI and automation to reduce your costs, save time and improve your customer’s experience. - Published: 2023-11-23 - Modified: 2024-06-17 - URL: https://indiebrandbuilder.com/run-a-6-figure-ecommerce-biz-in-2-hours-a-week - Categories: Newsletters Welcome Indie Brand Builders! This week we're looking at ways to reduce your costs, save time and improve your customer’s experience. As always, I respond to every email I get. Hit reply and tell me how you're doing! In today’s newsletter: Running my 6-figure Shopify business in just 2 hours a week (and how you can too) ⌛ What exactly is AI automation, and why should you care about it for your business? Read time: 5 minutes How you can run a 6-figure Shopify business in just 2 hours a week ⌛ In the ecommerce business I recently sold for 6 figures, everything was automated. I only worked around 2 hours a week on the business and it otherwise ran itself. Most of that was down to how I structured the business, and built it using tools and automations that allowed me to focus my time on growing the business, not running it. How did I do it? I ran everything through Shopify - all of my sales from various platforms: Etsy, Amazon, Ebay, TikTok went through my Shopify store making it super easy to track and manage stock. I set up automated email sequences to increase my Customer Lifetime Value (CLV). I automated customer welcome emails, personalized post-purchase emails, cart abandonment emails, and re-engagement of inactive customers. I set up a chatbot system to handle customer service enquires that previously took up the majority of my time. I used Botpress, Zapier and Omnisend to handle abandoned carts, return enquires,... --- - Published: 2023-11-16 - Modified: 2024-07-01 - URL: https://indiebrandbuilder.com/massive-news-in-the-ai-space-where-does-this-leave-us - Categories: Newsletters Welcome Indie Brand Builders! This week we've seen incredible advancements in AI, including Open AI's announcement of GPTs, the amazing AI Pin by Humane and Google SGE right around the corner. It's a whirlwind of change that's got everyone's heads spinning. But how can you stay ahead? In today’s newsletter: ChatGPT: meet the family! Staying ahead in an ever changing world Read time: 4 minutes OpenAI's Developer Conference reveals ChatGPT's new family. (AKA: AI GPT agents) OpenAI's developer conference dazzled the world with a new platform to create custom ChatGPT bots called GPTs, inviting a revolution akin to the iPhone's App Store launch in 2008. Here are the highlights: Custom GPTs personalized for your specific use No coding needed A new GPT Store, a digital marketplace to buy, sell, and trade GPTs GPT-4 Turbo: now digesting up to 300 pages at once and knowledge update from April 2023 Integration with DALL·E 3 for image generation Ramped-up privacy with chats kept confidential Copyright shield, a safety net against legal woes Significant cost reduction for developing with GPT-4 Turbo So after the announcement, I thought I'd give GPTs a shot, and let me tell you, I was seriously impressed! I mean, I whipped up not one, but two experiments in less than 30 minutes. The real exciting part about this is that literally anyone can create a custom GPT that is completely customized for a specific task or role. Here's what I created: Meal Planner Pro - Upload your cookbook recipes and... --- - Published: 2023-11-09 - Modified: 2024-07-01 - URL: https://indiebrandbuilder.com/small-biz-perfect-your-black-friday-offer-today-%f0%9f%8e%86 - Categories: Newsletters Welcome Indie Brand Builders! If you run a product business, it seems as though Black Friday is always right around the corner. This week, our focus is on helping you enhance your brand's visibility, boost your income, and save you time. Even if you’re not in e-commerce, the principles for getting visible and selling your services are the same, and this email delivers quality tips on sales and retention online. QUICK HITS In today’s newsletter: Powerful Product Launch Strategies for Your Brand Increase the Lifetime Value of Your Best Customers 7 Day Launch Plan for Announcing Anything Read time: 6 minutes Powerful Product Launch Strategies for Your Brand Succeeding in a crowded market isn't just about having a fantastic product; it's also about making a grand entrance. Black Friday is the perfect opportunity for this! Take advantage of the fact that customers are actively searching for deals and offers. Here are the keys to make your product launch stand out, generate buzz, build customer loyalty, and ultimately drive your business's growth. Create a launch plan! Yep, good stuff happens when you make a plan. We've included a 7 day launch plan at the bottom of this email. Run social media contests: Offer giveaways or discounts to followers who engage with your content and share it with their network. Host a launch event: Host a personal, interactive occasion showcasing your product for maximum engagement and generating immediate sales. Influencer Partnerships: Make the most of influencers' creativity and their large, engaged audience... --- > Boost your social media and leverage your own skills to get seen and get sales. - Published: 2023-11-02 - Modified: 2024-06-17 - URL: https://indiebrandbuilder.com/your-basic-skills-are-actually-your-hidden-goldmine - Categories: Newsletters Turns out, what seems second nature to you could actually be your ticket to business growth. In the realm of knowledge and skills, common isn't so common. You are one-of-a-kind, and that sells. Your everyday experiences, skills, and knowledge - often dismissed as unremarkable - can be invaluable and sought-after by others. Learning to leverage and monetize this so-called 'common knowledge' could be your game-changer. While your knowledge may seem trivial to you, it can be mind-blowing to others. This phenomenon is known as "Knowledge Blindness". Monetizing your 'common knowledge' involves a few steps: Make a "Brain Dump" of all the skills and knowledge you take for granted. List out every single skill that you have. Research through social media platforms or online forums to see if anyone needs help with what you've listed. Test the waters by producing content showcasing your expertise. Use the social media insights (how many comments, shares, saves etc. ) to gauge interest. Kick it up a notch by creating more detailed material such as a blog post, value-packed document or download, or mini video course. This could be your lead magnet for potential customers. Point of Interest: your skill or insight doesn't have to be groundbreaking. People follow you because they like your vibe. Your 'common knowledge' could be the foundation for a sustainable, profitable business venture. Your skills and experiences are not too ordinary. The business world thrives on diverse knowledge - and that includes your 'common knowledge'. Test the waters, splash around... --- - Published: 2023-10-26 - Modified: 2024-07-01 - URL: https://indiebrandbuilder.com/avoid-burnout-thrive - Categories: Newsletters Welcome Indie Brand Builders! Feeling burnt out or overwhelmed? This week, we'll share with you how to guard against burnout and value your time. We'll share how to streamline your business and maximize your time with AI. We're going way beyond ChatGPT, using automated AI tools that turbocharge your growth. QUICK HITS In today’s newsletter: Avoid Burnout & Thrive Why Clients Don't Value Your Time Top AI Stats How AI-Powered Chatbots are Transforming Business Has Google Killed Niche Sites? Read time: 6 minutes MINDSET & WELLNESS A Strategy to Avoid Burnout and Thrive Want to go from striving to thriving, avoiding burnout, and achieving work life balance? I've watched so many small businesses burn out because they have too many hats to wear and not enough time to wear them. This often leads to working all hours with no time to rest. I've got a four-step process to help you achieve long-term success in your business. Clue: It's all in the planning. Set Goals. Huge, world-shifting goals that'll take decades to achieve. For me, I'm laser-focused on helping people escape the rat race and make money online... so my goal is to help people with visibility in the online marketplace. Who do you want to help? Focus on Strategy. I use yearly big audacious goals, and I make sure they're SMART: Specific, Measurable, Achievable, Relevant and Time-bound. I write these down so I can watch them progress through the year. How can you inch closer to your goals this year?... --- - Published: 2023-10-19 - Modified: 2024-04-28 - URL: https://indiebrandbuilder.com/tell-tale-signs-an-article-was-written-by-ai - Categories: All While AI has transformed so many things about business. We all still enjoy authentic and original writing from real humans. Avoid these dead AI giveaways so you don't turn off your readers. The ones in bold I find to be most repetitive, so keep an eye for those ones! Words to avoid: Beacon Bombastic Captivate Comparatively Conclusion Correspondingly Debunking Delve Demystified Demystifying Discover Dive Elevate Embark Embrace Enhance Equally Explore Firstly Furthermore Hitherto Identically Leverage Moreover Navigating Nested Nestled Plethora Realm Revolution Revolutionize Secondly Similarly Solace Top-notch Trailblazer Uniquely Unleash Unlock Unveil Whilst Whimsical Phrases to avoid: By the same token By xxxx... Competitive digital world Equally important Ever-evolving Furry Friend Generated by AI Gone are the days In conclusion In light of In the sea of In this digital landscape It can be a daunting task It is crucial It is essential It is important Leverage Look no further Not to mention Now let’s move on Picture this Remember that Say goodbye Say hello to unlock Shed light Switching gears The ultimate guide This innovative solution To say nothing of Today’s digital world Together with Top-notch Treasure box Treasure trove We've got you covered When it comes to Now, let's take it a step further. ChatGPT prompt If you are writing a long-form article, it's probably worth using this prompt to remove the common words. However, ChatGPT has a mind of it's own, so even if you use this prompt you should ALWAYS edit in your own tone of... --- > Important SEO strategies you'll need to boost organic search rankings, tips to improve productivity, get unstuck and improve your conversions. - Published: 2023-10-13 - Modified: 2024-06-17 - URL: https://indiebrandbuilder.com/can-you-tell-if-ai-wrote-this - Categories: Newsletters Welcome Indie Brand Builders! This week we are covering important SEO strategies you'll need to boost organic search rankings, tips to improve productivity, get unstuck and improve your conversions. All in a 4 minute read. Whoop! Let's get to it! This week is a pivotal one for me. I've relaunched Indie Brand Builder, and with it comes a brand new format for this newsletter. We are moving to a weekly send, sent out every Thursday. If you've found this post from DanChadney. com - the website is now IndieBrandBuilder. com. GROWING YOUR BUSINESS WITH AI AND SEO Do you have an SEO strategy? Does your SEO strategy boost your organic search rankings and website traffic? If it doesn’t, you'll be lost in an ocean of content. Change it up by: Analyzing your competitors: vital to gain insights, discover valuable keywords, and identify content opportunities. Keyword research: target the right keywords to go after for your website that you can actually rank for. Search intent: write content that fulfills the correct search intent. Is it informational, transactional, navigational, or commercial? Content optimization: use relevant keywords strategically and ensure content is well-structured and valuable for humans too! Backlinks: crucial for credibility and authority, resulting in higher rankings and increased visibility. Technical SEO: improves website performance, including site speed, mobile optimization, URL structure, schema markup, and XML sitemaps. Use a Pillar/Cluster framework: organize content effectively for improved visibility and user-friendliness and add internal links. Avoid bad SEO practices: keyword stuffing, buying low-quality backlinks,... --- - Published: 2023-10-06 - Modified: 2024-04-28 - URL: https://indiebrandbuilder.com/copywriting-power-words - Categories: Marketing & Sales Have you ever heard the saying that "the pen is mightier than the sword"? As it turns out, it's absolutely true! Power words - sometimes confused with trigger words - evoke an emotional response from people. This can be incredibly valuable for entrepreneurs and marketers looking to increase their conversions. I've put together a list of 400+ copywriting power words that can help you to persuade your readers. Don't worry - I know that sounds like a lot, but I won't just dump a bunch of words on you. Instead, I'll tell you exactly how you can use these tools to incite specific emotions, which you can use to influence your audience's decisions. Once you grasp the magic of power words and their impact, you'll have the knack for grabbing attention, stirring up emotions, and boosting those conversions. Let's get started unlocking the potential of these persuasive power words! What Are Power Words? In the world of content marketing, power words are the ultimate tools for catching attention. They are the heavy hitters that draw in audiences, inspiring action and securing engagement. Chances are, you've come across plenty of impactful words in the past week without even realizing it. Maybe you've stumbled upon a blog post like this, or perhaps you've opened an enticing promotional email. Marketing pros often toss in power words to get their audience to take action ASAP through "call-to-action" prompts. Example of a great blog headline using power words! They can be incredibly useful if you... --- > Learn how SurferSEO can boost your visibility. Use AI & NLP for optimized content, improved rankings, and enhanced visibility. - Published: 2023-09-14 - Modified: 2024-07-01 - URL: https://indiebrandbuilder.com/surfer-seo-review - Categories: Blogging I have been a specialist in the SEO sector for many years now, and though many new SEO tools are flooding the market I find myself constantly returning to Surfer SEO. There is no doubt in my mind that Surfer SEO is revolutionizing the digital landscape. With the tools that it provides there is no more guesswork, no more confusion - if you haven't met before, let me introduce you to Surfer SEO. As you well know, as a blogger or entrepreneur, your success hinges on your visibility. And in the digital world, visibility means mastering SEO. That's where Surfer SEO steps in - a tool designed to make SEO and keyword research manageable and remarkably effective, regardless of your business size. Imagine having an arsenal of cluster keywords at your disposal, crafting blog posts that hit the mark every time, and sprinkling in those 'magic' keywords that catapult your ranking on Google. With this keyword research tool, all of this becomes possible. Your on page SEO is going to rank, finally! Surfer Seo Review (In a Nutshell) I use Surfer SEO daily for all my blog posts, from hunting down cluster keywords for topics to drafting and optimizing new posts. For this very blog, I have utilized the target keyword content planner and have ensured that my content score sits up over 80 (for those that love a bit of gamification to keep them focused this 'score indicator' is a favorite among my team. ) It is easy to... --- - Published: 2023-09-12 - Modified: 2024-04-28 - URL: https://indiebrandbuilder.com/jasper-review - Categories: Marketing & Sales, Artificial Intelligence, Blogging AI writing tools like Jasper AI are becoming increasingly popular for their ability to generate high-quality content quickly and efficiently. In this comprehensive Jasper review, we will delve into the various features and capabilities of Jasper AI, providing you with valuable insights on how this cutting-edge tool can revolutionize your content creation process. From its advanced language model capabilities and support for multiple languages to pricing plans that cater to different needs, we'll cover every aspect of what makes Jasper AI stand out among other AI writing tools in the market, especially ChatGPT. How does it compare? Jasper AI: The Ultimate AI Writing Tool? Jasper AI is the ultimate tool for entrepreneurs, business owners, and bloggers who want to create high-quality content with ease. Jasper AI is an AI content platform that sets itself apart from its competitors, including ChatGPT, with its unique features. Some of these features are: Personalized brand voice: Jasper writes content that feels like your brand, not generic. Factual writing: Jasper writes factually about your business and cites sources to ensure up-to-date information. Marketing performance: Jasper is built for marketing performance, with an extensive amount of tools to produce better copy. Browser extension: Jasper goes everywhere with a browser extension. Collaboration: Jasper allows you to collaborate with your team and manage users. Advanced Language Model Capabilities Jasper AI's sophisticated language models are powered by OpenAI's GPT-3 engine, allowing it to generate high-quality text that closely resembles human writing. Say goodbye to poorly written content and hello... --- - Published: 2023-09-11 - Modified: 2024-04-28 - URL: https://indiebrandbuilder.com/chatgpt-income-book - Categories: Artificial Intelligence Fast-Track Your Income with ChatGPT Picture this: you find yourself relaxing on a picturesque beach in a distant, tropical location, devoid of any worries. You have the freedom to venture and discover, embracing the life you've always envisioned, all because you dared to take a risk during one of the most pivotal eras in history. Sounds dreamy, right? Well, it doesn't have to just be a dream! Start taking steps every day towards your dream and it will become a reality. We're living in a time of unprecedented opportunity. And the good news? You're in the right place, at the right time! Growing Interest in AI Don't just take my word for it. There is a surge of interest in all topics around artificial intelligence. From self-driving cars to automated checkouts, AI is sweeping across our world, affecting everyone, and changing the way we live and work. This is not just hype, check out the stats to show how AI is rapidly transforming every industry. The Unfair Advantage By being here, and knowing about AI, you're already ahead of the curve. You're on the "unequal" side of the business. It's like you've got a secret weapon, and you're poised to make a life-changing income. Let me introduce you to my new book: "ALL IN ON AI: Turning ChatGPT Into A Money Machine". Inside, you'll discover how to start a lucrative business using AI, and how to use the best AI tools to get ahead of the competition. The book provides... --- - Published: 2023-09-01 - Modified: 2024-01-23 - URL: https://indiebrandbuilder.com/ideogram-ai - Categories: Artificial Intelligence Ideogram AI stands out as a revolutionary tool that bridges the gap between textual prompts and visual content. This exciting new platform is one of the first AI image-generation tools that successfully generates text. If you have ever tried to generate a logo or t-shirt design with Midjourney, you would have been disappointed with some garbled text and poor typography. Ideogram. ai allows users to generate a wide array of visual styles—from typography and posters to anime and dark fantasy. There isn't much documentation about Ideogram yet, but this article aims to provide a comprehensive guide on how to effectively use Ideogram AI's prompt instruction set to get good results. It's worth noting that while the AI tool can produce text in images, it's not always consistent. Ideogram is a really excellent free alternative to Midjourney that produces good results. It's perfect for generating ideas for logos, posters and more in a variety of styles. Before you get started: I recommend looking for design inspiration on the web to get the ideas flowing before you jump into Ideogram. Logo design is often best kept simple, so try to go for designs that are clean and creative concepts are simplified. Check out this guide to the best logo designs on Design Rush. TIP: Just copy and paste this entire article into ChatGPT and ask it to create Ideogram prompts based on one of the 4 prompt styles below. What is IDEOGRAM AI? Ideogram AI is a cutting-edge tool that transforms textual... --- - Published: 2023-06-13 - Modified: 2024-06-17 - URL: https://indiebrandbuilder.com/framer-review - Categories: Artificial Intelligence Framer is both a design tool (very similar to Figma) and a website CMS system that allows you to publish sites in record time. If you have struggled with WordPress, found Webflow too advanced, or have been on the look-out for a great no-code tool, Framer might just be the perfect tool for you. Whether you’re new to design or already familiar with web design tools, this comprehensive guide on using Framer will provide valuable insights on maximizing its potential for your next project. Framer: The Ultimate Web Design Tool Framer has recently emerged as the ultimate web builder for designing websites and applications. It offers an extremely user-friendly interface and robust features that make it stand out from its competitors like WebFlow. It’s gaining in popularity and the community of users is getting stronger. The Best No-Code Website Builder Ever. Seriously! Framer’s biggest advantage is the ability to visually create a website in an interface that is extremely familiar to designers. It is very similar to Figma or Adobe XD. The drag-and-drop builder feature simplifies the web design process for beginners, making it easy to set up sites quickly and generate layouts without design experience. In fact it will directly import your Figma designs with the click of button. One more click and your site is published! In reality it’s not quite as simple as that, but it does remove many layers of complexity. Now I know what you are thinking, this isn’t Wix or some other non-designer tool... --- > A comprehensive list of the top 9 AI SEO tools on the market and which ones you should use to boost your rankings and increase traffic. - Published: 2023-06-03 - Modified: 2024-07-15 - URL: https://indiebrandbuilder.com/best-ai-seo-tools - Categories: Artificial Intelligence Supercharge your SEO with AI - As the digital landscape becomes increasingly competitive, businesses are turning to AI-powered SEO tools to gain an edge in search engine rankings. With numerous options available, finding the perfect solution can be overwhelming. To help you navigate this space, I've compiled a comprehensive list of the top 9 AI SEO tools on the market. By the end of this guide, you'll have a clear understanding of which AI SEO tool is best suited for your business needs and goals. So, let's dive in and discover the cutting-edge solutions that can elevate your SEO game! Common Features of AI SEO Tools SEO content creationAI-powered tools generate well-structured, engaging, and optimized content for blogs, social media posts, and web pages. Content optimizationAI algorithms analyze existing content and provide recommendations to improve its structure, readability, and engagement. Keyword Research/InsightsAI tools analyze search data to identify high-performing and relevant keywords, helping target the right audience and improve rankings. Topical Authority/Clustering ContentAI solutions that offer group-related content to establish topical authority, enhancing user experience and SEO performance. Insight ToolsAI-powered analytics tools provide valuable insights into website performance, competitor strategies, and areas for improvement in your SEO efforts. What Are The Best AI SEO Tools? To simplify your decision-making process, I have carefully curated a list of the top 9 AI SEO tools currently available. Surfer SEO: The Best Choice for AI-Powered SEO Surfer SEO is a tool that can help improve your website's Google search rankings. Simply enter your... --- - Published: 2023-05-08 - Modified: 2024-07-15 - URL: https://indiebrandbuilder.com/course-creator-software - Categories: Digital Products As the demand for online learning continues to grow, course creator software has become an essential tool for entrepreneurs, business owners, and educators looking to capitalize on this trend. In this comprehensive guide, we will explore some of the top best course creation software platforms available today. We’ll dive into their key features and pricing structures so you can make an informed decision when choosing the best platform for your needs. No matter your experience level, our thorough review will assist you in selecting the most suitable platform for achieving your course-building objectives and getting the maximum benefit from your investment. Prepare to explore the various course creator software options available, including Teachable and Kajabi, and decide which platform is best suited for your goals, and which course platform provides the greatest return on investment. 1. Kajabi Kajabi is an all-in-one platform that provides everything you need to create and sell digital products. With Kajabi, you can build websites, landing pages, and product pages; create digital products such as online courses, membership sites, or training portals; and manage payments and memberships. It also offers a variety of features to help you market your products, including email marketing, SEO optimization, one-click marketing sequences, auto scaling, and more. Kajabi is safe and secure with unlimited hosting and custom domain options. Kajabi’s user-friendly interface allows entrepreneurs to build their online courses without any coding knowledge required. The platform provides various templates that are customizable according to the needs of your course or marketing... --- - Published: 2023-04-07 - Modified: 2024-07-19 - URL: https://indiebrandbuilder.com/dan-chadney-acquires-indie-brand-builder - Categories: Podcasts Dan Chadney Acquires Indie Brand Builder: Expanding Horizons for Creative Entrepreneurs We're excited to announce that Dan Chadney, the creative mind behind the blog danchadney. com, has acquired Indie Brand Builder (IBB) from Jeremy Robinson, founder of SoYoung (https://us. soyoung. ca). Dan and Amy Chadney with their two sons This acquisition marks a significant evolution for Indie Brand Builder (IBB), blending Jeremy's established e-commerce expertise with Dan's broad experience in web design, UI/UX, and digital entrepreneurship. Indie Brand Builder: A Legacy of E-commerce Excellence Jeremy Robinson and his wife Catherine Choi, Founders of SoYoung Jeremy Robinson founded Indie Brand Builder in 2016 with a clear focus: empowering e-commerce entrepreneurs, particularly those in consumer product business selling on platforms like Shopify. Under Jeremy's guidance, IBB became a go-to resource for aspiring and established e-commerce brand owners, offering invaluable insights through the popular podcast "Indie Brand Builder: How to Build a Successful Independent Brand" and an accompanying book. A cornerstone of IBB's offering has been the mastermind program, providing hands-on guidance and peer support for e-commerce entrepreneurs. This program has been instrumental in helping numerous brands navigate the complexities of manufacturing, marketing, and scaling their businesses. Dan Chadney: Plans to broaden IBB's Horizons Dan brings a diverse skill set to IBB, with years of experience in web design, UI/UX design, and front-end development. His personal blog, danchadney. com, has been a resource for creative professionals for several years. Dan's firsthand experience as an e-commerce entrepreneur, having founded and scaled Loam & Lore... --- - Published: 2023-01-18 - Modified: 2024-07-26 - URL: https://indiebrandbuilder.com/content-at-scale-review - Categories: Artificial Intelligence A comprehensive Content at Scale review that covers the basics of using AI writing services and my impressions of Content at Scale. Are you struggling with AI writing tools and finding it challenging to create content that ranks well? If you've been frustrated with your attempts to enhance your content production and feel that your current blogging tools aren't up to the task, you're not alone. Even more frustrating might be the experience of hiring freelance writers who require assistance in understanding SEO. In this Content At Scale review, I'll demonstrate how I've utilized this tool to generate high-quality, long-form content. I'll also discuss how this content automation platform has not only saved me valuable time and money but has also significantly boosted my rankings in search engines. Content at Scale is an AI writing tool that will generate a complete 2,600+ word blog post for you in just a few minutes. This simple-to-use tool simplifies the content creation process by using advanced AI algorithms to generate entire blog posts. To get started, users are prompted to input a topic, description, and desired length for their post. Once this information is provided, the tool takes over and generates an entire blog post, complete with royalty-free images, table of contents, meta description, and URL slug. All that's left for you to do is review and edit the post. This allows for further customization and ensures that the final product meets all necessary requirements. The platform also includes a built-in plagiarism checker, which provides reassurance that all content produced is entirely original. Content at Scale Review This comprehensive Content at Scale review will cover... --- > Why entrepreneurship for teenagers is valuable: building confidence and skills. Find success and overcome challenges by having a clear strategy. - Published: 2023-01-17 - Modified: 2024-04-28 - URL: https://indiebrandbuilder.com/entrepreneurship-for-teenagers-guide - Categories: Side Hustles In a fast-changing world of financial instability, learning about entrepreneurship is more important than ever. By teaching our kids how to start their own businesses, we are providing them with the skills they need to be successful in any field. By embracing the entrepreneurial spirit, teenagers learn problem-solving skills, and risk management strategies to gain a better understanding of how to manage finances. For many teens, starting their own business can be an exciting opportunity to explore their passions and make a positive impact in the world. But why should teenagers consider becoming entrepreneurs? What actually is an entrepreneur? It's someone who starts their own business and takes on the risk of developing, organizing, and managing their venture. They dream big and work hard to make their ideas come to life. At its core, entrepreneurship is about taking initiative and being creative, but it also involves having a plan for your idea or project, creating a budget for it, and understanding the legal aspects of launching a business. The rewards of entrepreneurship can be immense - not just in terms of money but also in terms of growth, satisfaction, and connection. It's a great way for teens to learn important skills such as problem-solving, networking, and marketing while gaining experience and confidence. Examples of successful entrepreneurs Start-up culture is rampant in today's society, and there are many successful entrepreneurs who have launched their businesses while still in high school. Some of these entrepreneurs include Mark Zuckerberg, who founded Facebook at... --- > Best remote jobs for teens that are easy and fun. If you are saving for college, dreaming of taking a big trip, or just want to make extra money online. - Published: 2022-12-09 - Modified: 2024-07-15 - URL: https://indiebrandbuilder.com/best-remote-jobs-for-teens - Categories: Side Hustles There are a number of online remote jobs for teens that you can do from the comfort of your own home. I'm going to share 20 of them with you. I'll also give you some tips on how to get started. So whether you're looking for something easy and fun, saving for college, dreaming of taking a big trip or you're hoping to make a little money online, read on for the best remote jobs for teens! Want to Make Money But Don't Think You Can? Have you ever heard the expression "youth is wasted on the young"? All that really means is that you have lots of energy, cutting-edge ideas, time, and fewer responsibilities when you are younger (and adults are jealous of that! )... making it the perfect time for you to start earning money remotely. Why are remote jobs great for teens? You spend a lot of time online anyway. Why not get paid for it? You understand tech better than most people in your house - large companies like to pay customers to use their products and give reviews. You like to play computer games and listen to music. Get paid for it! You don't have monthly bills to pay, earning money can be stress-free. Why not try it now and build a great foundation for your future self - or buy those shoes/trip/games you really wanted! --- What are the legal requirements to get a remote job? According to the USA Department of Labour, there... --- > There are plenty of ways to start earning money fast, but if you are a teen looking for ways to start your own business look no further. - Published: 2022-12-07 - Modified: 2024-04-28 - URL: https://indiebrandbuilder.com/business-ideas-for-teens - Categories: Side Hustles This article will guide young people, their parents, and their teachers through the benefits of youth entrepreneurship, ways to get started, and a range of ideal business ideas for teens. Many entrepreneurs run several businesses before they find one that's successful. Plus, the lessons you learn from managing your own small business can be applied to other businesses and careers--making entrepreneurship a great opportunity for teens. The benefits of owning your own business When it comes to making money as a teen, owning your own business definitely has a lot of advantages over getting a job. There are plenty of ways to start earning money fast, but it's also helpful to think a little bit longer term and how owning a business now might help you in the future. Gain valuable business and life skills Having your own business can also help you develop important skills, such as leadership, problem-solving, and communication. All of these skills can be extremely beneficial when you are looking for a job after college. Flexible hours Many teens operate a full-time business while also attending school. With classes and extracurriculars, school can easily occupy eight to ten hours of each weekday. So when choosing a business idea, it’s best for teenagers to select something with flexible hours that will allow them to work in their free time. Looks great for higher education and future employers No matter what your future plans entail, remember that you're young and can always adjust them. This experience can also... --- - Published: 2022-07-31 - Modified: 2024-07-15 - URL: https://indiebrandbuilder.com/how-to-sell-art-online-and-make-money - Categories: Side Hustles - Tags: Make Money Online, Online art business How to sell art online and make money. Here are nine strategies that will help you get started and make some money in the process. Making money as an artist can be a difficult task. However, if you focus on the essential principles, you will be well on your way to success! How to sell art online and make money I'm glad you're here! In this guide, I'm going to share with you four guiding principles that will help you find success as an artist. We will discuss how to sell art online and make money by establishing a brand, creating quality artwork, creating connection and emotion with your audience, and focusing on trends. So whether you're a beginner or an experienced artist, there's something in here for everyone. But that's not all! I'm also going to share 9 different ways for you to get started. Following these tips will help you sell art online and make money, and build a successful career in this competitive industry! When it comes to making a living as an artist, there are no easy answers. However, two of the most frequently asked questions are: "How do I know if I am good enough to sell art? " "How do I sell art online and make money? " While these are both difficult questions, there are a few things that can help you to gauge your level of talent and to find opportunities to showcase your work. When it comes to determining your skill level, it can be helpful to seek out the opinions of other artists or art professionals. It can be difficult to be objective about your... --- - Published: 2022-07-26 - Modified: 2024-07-15 - URL: https://indiebrandbuilder.com/creating-effective-b2b-email-marketing-campaigns - Categories: Marketing & Sales - Tags: Digital Marketing, Email Marketing, Marketing Great tips to create and maintain your B2B email marketing campaign. These tips can help you build a dedicated customer list, increase sales, and retain customers. Follow these tips for developing, marketing, and maintaining successful B2B email marketing campaigns. Email marketing campaigns should be an integral part of your marketing efforts and overall marketing strategy as a business. An effective email marketing campaign can help to grow your business by reaching people who might not be ready to purchase what you have to offer right away. In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success. In addition, B2B email marketing allows your customers to subscribe to receive useful information about products or services you offer and you have on-demand one-to-one access. This is especially helpful when your offerings are complex and require a long sales cycle. Organizations that market to other businesses can utilize B2B email marketing in multiple ways - not only as a way for subscribers to get information about specific topics and campaigns, but also as a powerful business to business lead generation tool. Email marketing can massively help to grow your business because you have a captive audience that receives information that is directly relevant to them. Here are some useful tips for your email marketing campaign: 1. Set Goals It's best to have a clear strategy for reaching your target audience. The effectiveness of B2B email marketing campaigns is determined, to a significant extent, by what goals and tactics you have in place at the start. Get to know your audience to determine their preferences, how often they want to hear from you and... --- > If you want to win at local SEO, here are 10 local SEO hacks that will get you onto page 1. - Published: 2022-07-25 - Modified: 2024-07-15 - URL: https://indiebrandbuilder.com/local-seo-on-google - Categories: Marketing & Sales - Tags: Business Coaching, Business Development, Marketing, SEO If you want to win at local SEO, here are 10 local SEO hacks that will get you onto page 1. If you want your site to be found for local searches and gain local customers, but are not sure where to start, you'll need to focus on local search engine optimization (Local SEO). There are plenty of ways to improve your ranking and I've outlined the top 10 methods. Try the local SEO hacks below to attain high local rankings in search engines and get found on page one. 1. Use on-page SEO To rank highly, it’s important to optimize every page on your website. Ensure that each page on your website is optimized with a title, heading tags, and properly labeled images. Do keyword research and choose keywords that are appropriate for your website. A great tool to help you do keyword research is SurferSEO. It provides everything you need to start ranking for articles that you right. Forget about trying to rank globally, but instead, look at adding local place names.  For example, “restaurants in Chicago” instead of “restaurants. 2. Create amazing content Having 20-30 articles on your website that cover topics that your customers care about can be invaluable. In fact, this is the most important part of local SEO. Content is King. It's a good idea to cover a range of topics that will help you build topical authority so that when Google scans your site, it can see that you have a well-rounded range of articles on a topic. Writing isn't for everyone, and it can be hard to know where to start when it... --- - Published: 2022-07-25 - Modified: 2024-07-15 - URL: https://indiebrandbuilder.com/link-building-campaigns - Categories: Blogging - Tags: SEO, Website Optimization For some, backlinks are the number one ranking factor for their websites. Try these techniques to earn quality backlinks and get more visitors to your website. For some, backlinks are the number one ranking factor for their websites. If you employ these link-building campaign strategies, building high-quality backlinks to your website can not only increase your search engine ranking, but it can also result in an increase in organic traffic. And bringing more visitors to your website is what search engine optimization (SEO) is all about! Some backlinks are harder than others to find, but if they increase your traffic from the search engines, then surely, it’s worth the effort! Link Building Campaigns Try these techniques to earn quality backlinks and get more visitors to your website: 1. The Broken-link Building Method This method involves contacting a webmaster to report broken links on their website. While doing this, you suggest adding a link to your own website. As you are helping the webmaster by finding this broken link, the chances of them replacing the link with your own or adding one of yours will be quite high. Peruse quality websites in your field, so any added links will be from other experts in your industry, resulting in a high-quality link. 2. The Skyscraper Technique This method has three steps: Find a piece of content that has lots of links pointing to it. Create a piece of content that is better, or more valuable, than that one and publish it on your website. Contact those who link to the original piece and ask them if they would rather link to your higher-quality piece of content, instead. Some... --- - Published: 2022-07-25 - Modified: 2024-07-15 - URL: https://indiebrandbuilder.com/seo-will-help-your-business-grow - Categories: Marketing & Sales - Tags: Business Development, SEO, Website Optimization Smart business owners know how important search engine optimization (SEO) is for their company's website. SEO can help to improve the popularity of a website. Smart business owners know how important search engine optimization (SEO) is for their company's website. SEO can help to improve the popularity of a website on search engines if carried out successfully. This means that anytime someone searches for a keyword or term that refers to your company, your website will show up among the top search results. Being in the top results can send thousands of targeted prospects to your website. In fact, smart SEO can help your business in many ways! Consider these benefits of SEO: You will see an increase in traffic Over time, as your website becomes more optimized, it will start to rank higher for different search terms in the search engines. You should see an increase in traffic or potential visiting the website when this occurs. Ultimately, this should increase your sales too. It will increase the credibility of your business Your clients are conditioned to believe that those ranked at the top of the search engines are the best companies, whether that is true or not. When you rank highly, your prospects perceive your business more favorably, which leads to an increase in sales, conversions, and brand recognition. SEO can lead to long-lasting results Short-term rewards are generated by radio, print, and billboard ads. On the other hand, SEO contributes to delivering long-term rewards. By investing in SEO, your online presence increases, resulting in a more profitable return on investment (ROI). You are in control of the cost You will know how much it will... --- - Published: 2019-03-29 - Modified: 2024-07-15 - URL: https://indiebrandbuilder.com/what-you-need-to-know-about-the-mailchimp-shopify-breakup - Categories: Marketing & Sales As some of you may have already heard. Shopify and MailChimp have had a rather nasty breakup that has resulted in the MailChimp app being removed from the Shopify store. (For those who already have the app installed, it will continue to work until May 12, 2019) While our e-commerce business no longer uses MailChimp (we switched to Klaviyo a ways back) I do continue to recommend MailChimp for new e-commerce businesses and most of my clients are still on their email platform.   So, what does this mean for those of you who are caught in the middle? Can you still use MailChimp automation if you're a Shopify customer? Fortunately, there seems to be a pretty good workaround that replicates all of the functionality of the MailChimp for Shopify App. So as of March 2019 MailChimp and Shopify have had a bit of a bad breakup. It sounds like there was some concern or controversy over how they would share data with each other. With MailChimp being the leader in the email marketing space and Shopify being the leader in the mass-market e-commerce space this is not a small deal and a lot of people have been concerned. Obviously, it impacts anyone who is using those two pieces of software however it looks like the concerns may be somewhat overblown. I am going to walk you through how to set up an alternative that basically does everything that the MailChimp Automation for Shopify app previously did. I'm on MailChimp's site here and... --- - Published: 2018-10-28 - Modified: 2024-07-15 - URL: https://indiebrandbuilder.com/what-the-heck-is-a-tech-pack - Categories: Ecommerce So you’ve got your amazing product idea, and maybe you even have a prototype. But now you’re considering larger scale manufacturing and you’re speaking with factories that are halfway around the world where English is not the native language. You’re also talking about spending tens of thousands - or even hundreds of thousands of dollars on your production run, and it's starting to dawn on you how much could potentially go wrong - and how much those mistakes could cost you! (more... ) --- - Published: 2016-07-25 - Modified: 2024-07-15 - URL: https://indiebrandbuilder.com/theres-never-better-time-launch-indie-brand - Categories: Marketing & Sales Whether you're already running your own consumer product brand or are just in the planning phase, the environment has never been better to launch an indie brand - and you’re perfectly positioned to take advantage of the incredible opportunities available to entrepreneurs today.   Why there’s never been a better time to launch an Indie Brand: Access to capital With interest rates at all-time lows, capital is cheap. Combine that with the rise of crowdsourcing platforms like Kickstarter (for innovative pre-launch products to raise manufacturing costs) and Circle-up (which helps fast-growing consumer product brands connect with angel investors), and there is virtually no reason why a great idea shouldn’t get a chance. Check out: How to Raise Capital on the CircleUp Crowdfunding Platform Lower barriers to entry in manufacturing While manufacturing can still be one of the most challenging parts of launching a new consumer product, things have come a long way. The transformation of countries like China into manufacturing powerhouses has lead to increased competition, which in turn has meant that many factories are willing to offer lower minimums and more flexible terms to smaller brands. In addition, global platforms and communication technology have made it easier to source and correspond with potential manufacturing partners. Check out How to Manufacture Products in China A yearning for authenticity In a world of mass-produced products pumped out by faceless corporations, more and more people crave goods and experiences that feel authentic and unique. With a few notable exceptions, the sheer size... --- - Published: 2016-05-04 - Modified: 2024-04-28 - URL: https://indiebrandbuilder.com/brandimage - Categories: Marketing & Sales If your goal is to improve your brand image, first accept that it is a process rather than a set of tasks, an art rather than a science. Your understanding of your brand will naturally deepen over time as you get feedback from customers and explore new ways of expressing your ideas through marketing and product development. However, when I’m asked to review a brand’s materials and make recommendations, there are a few areas where I look first. These are typically the easiest wins to improve your brand image and make a favorable first impression on potential customers. Photography Browse any high-end magazine like Vanity Fair or Vogue for a reminder of how much premier lifestyle brands value photography. It is one of the most important assets in your marketing arsenal and a critical factor if you want to improve your brand image Generally, you can break your photography down into two categories (I'll cover both): Product photography, its primary purpose is to provide detailed views of the product to someone who may be considering purchasing it online or through a catalog. Lifestyle photography is meant to associate your products with desirable people, experiences, and feelings. So let's explore which factors have the most impact on improving your brand's image through photography. Lighting Lighting is crucial to taking a high-quality photo. For product photography, this means bright lights that do not reflect off the product or cast any undesirable shadows. When it comes to lifestyle photography, you'll want to ensure... --- - Published: 2016-04-12 - Modified: 2024-07-15 - URL: https://indiebrandbuilder.com/will-leonard-blu-kicks - Categories: Marketing & Sales Will Leonard and his mother Victoria started the Blu Kicks brand with the simple idea of creating a better travel and vacation shoe. Inspired by the fish they encountered on a family trip to Hawaii, Will and Victoria began producing an ocean-themed line of colorful slip-ons that featured original fish artwork and cool laid back designs. The Blu Kicks collection has now grown to include loafers and chukkas that retain the casual, classic style of the original sneakers, while giving them a line of products that they can now sell year-round. I first read about Blu Kicks’ brand on the Shopify blog and I was impressed by the products, the social mission - blue kicks donate a portion of every sale to ocean-related causes - and the strength of the brand they had created. The photos were great, there was a clear focus to the Blu Kicks brand and a strong narrative that immediately communicated what they were all about. Starting out with no experience in footwear After starting out by hand painting shoes themselves, it took will and victoria 2-3 years to figure out how to manufacture the shoe. The Blu Kicks brand launched in 2012 with 2 designs, sold mostly to friends and family - and they quickly realized they needed to make more styles if they were going to grow the brand. Will credits those first few years figuring out the business as really helping to define the strong DNA of the brand. Also, having a small... --- - Published: 2016-03-30 - Modified: 2024-11-29 - URL: https://indiebrandbuilder.com/create-rock-solid-brand-positioning-product-business - Categories: Marketing & Sales - Tags: Branding, Marketing We live in the age of the brand. To a large extent, we define our identities in terms of the brands we purchase, and the mere mention of a brand name instantly triggers a set of emotions, images, and ideas.  As a business owner, every critical business decision you make should be informed by how your brand is positioned in the marketplace.   Neglecting the process of uncovering a solid brand positioning will have serious consequences for your business, causing you to run in circles as you seek a clear direction - something we have experienced first-hand at our e-commerce business. Getting it right, however, gives you a huge competitive advantage.   A solid brand positioning allows you to: Make decisions more quickly Build deeper relationships with customers in less time Charge higher prices Focus on longer-term goals Plan rather than react Dominate your competition Having a strong vision as a founder is only the first step. You must clearly communicate what your brand stands for to employees, partners, the media and customers. You should use whatever means at your disposal to express the vision, from pictures to words to videos and stories. Here is the brand positioning process we used at our e-commerce business to define what we stand for in our market. In general, it is best to approach this process with at least one or two other people who are familiar with your business and with whom you can brainstorm ideas. Stage One: Define your Audience It is critical, especially... --- - Published: 2016-03-18 - Modified: 2024-07-15 - URL: https://indiebrandbuilder.com/the-email-followup-sequence-that-drives-6-figures-in-sales - Categories: Ecommerce More and more ecommerce sites recognise the importance of having a compelling email opt-in offer, usually in the form of a pop-up call to action. But many are still missing the opportunity to increase sales by creating an effective email follow up sequence. Statistics show subscribers are the most receptive to receiving marketing messages right after joining a list, so you should be taking full advantage of new opt-ins with an automated email follow up sequence that will help drive sales and loyalty. In this article I will show you how to create an effective email follow up sequence. I’ll provide specific examples for what our e-commerce business has done to increase our sales by more than 6 figures in the past year . (more... ) --- - Published: 2016-01-12 - Modified: 2024-07-15 - URL: https://indiebrandbuilder.com/a-simple-balanced-scorecard-alternative-for-small-businesses - Categories: Strategy and Mindset Any search for business scorecards will bring up the balanced scorecard. However, for many small businesses, the methodology may seem a little overwhelming and not particularly practical for a business with just a few employees. That's why I advocate a simple balanced scorecard alternative to get you up and running with performance tracking. When I came on board our e-commerce business, it was clear that other than the fact that sales seemed to be growing, there was a lot we didn’t know about how the business was doing. So, one of the first things I did was implement a balanced scorecard alternative - essentially a weekly reporting of major metrics - and a weekly review meeting. A year and a half later, the scorecard is now one of our most valuable management tools, allowing us to identify issues before they become crises and solve them as a team. Over time this has created a momentum that has transformed the way we run the business, helping us to move from a reactive approach to proactively planning our growth. Here’s a step-by-step of how you can get started with a business scorecard - including a free template to work from: (more... ) --- ---