Indie Brand Builder - Dan Chadney

Indie Brand Builder

Hi, I'm Dan.
I help entrepreneurs build thriving internet businesses with smart growth strategies.

Dan Chadney

Founder: Dan Chadney

With over 20 years of experience in marketing, design, SEO, and web development, I've gained firsthand knowledge in building profitable e-commerce businesses on platforms like Amazon and Shopify.

As a coach for one of the world's most successful Amazon courses, I've had the privilege of guiding and mentoring numerous e-commerce startups. None of this success came by chance.

I've dedicated countless hours to mastering the art of online business, SEO, and content marketing. Through relentless testing and continuous refinement, I've developed a winning strategy that delivers exceptional results.

Now, I'm excited to share everything I've learned with Indie Brand Builder.

Have you ever asked yourself these questions?

  • How can I work less and earn more?

  • How can I grow my audience and get more leads, without spending money on ads?

  • How can I research and validate my startup idea?

  • Who can assist me in designing and developing my website?

  • How can I utilize the latest tech, like AI in my business?

  • What should I prioritize, and what tools do I require?

  • How do I connect with experienced individuals who can guide me through this journey?

If so, you're in the right spot.

I created Indie Brand Builder to help solopreneurs and entrepreneurs achieve their dreams more quickly.

Whether you're currently working and thinking about starting your first business, unsure about the approach, or you've already started up and need help with your marketing strategy, content, web design, or SEO.

These are the areas where I can offer support.

My businesses have been featured in:

GQ magazine
Aspiring Entreprenuers
Huff Post
Growth Mentor


It’s NOT Too Late!

I used to believe that it was too late to start an online business because of saturation and competition. I constantly questioned my niche choice and trying to reinvent myself.

I eventually realized that people around me were still finding ways to succeed, regardless of trends and challenges. This shifted my perspective.

There will ALWAYS be a place for you.

The internet is a global marketplace, you can stand out and make a business unique simply by being you. 

The Entrepreneurial Rollercoaster

You’ve probably seen many influencers talk about their amazing success and how they have made multiple six-figures, and it’s so easy anyone can do it.

While they may be telling the truth, the reality of starting a business is hard. Those that make it big and make millions fast are not the norm. It does take the right mix of knowledge and skills to make it big, but it is totally possible!

Business has its ups and downs. That certainly has been my journey as a solopreneur. 

The challenge of balancing your day job while building a business on the side is not for the faint of heart and can push you to the limits of yourself.

But if you are doing it right, the payoff can be incredible!

Celebrate Every Success

I spent years and countless hours studying SEO, marketing tactics, AI prompts, UI design, web development… the list goes on. And no matter what I was doing, I always felt like I was behind, that I wasn’t quite enough.

But here’s the thing, social media is engineered to make you feel that way. Every minute you spend consuming content is a minute you could be building your brand.

You have to take action, every single day! 

I’ve learned to celebrate the small wins and enjoy the process.

Entrepreneurship is a journey, not a destination. 

Being a Guilty Parent Entrepreneur

If you are a parent who is passionate about changing your life, quitting your job, or just having more money. The challenge many parents face is that they are time-poor. 

It’s not easy to juggle it all. But what I’ve found in the last few years is that my kids are really interested in entrepreneurship as well. 

I’ve included them in my businesses whenever possible, and it’s made a real impact on their lives!

My children, aged 11 and 16, are currently building their own online businesses and plan to study business when they get older.

It's truly inspiring to see them apply the values and strategies they've learned at home to their own ventures. It's proof that with the right guidance and a dash of determination, anyone - regardless of age - can find success online.


A Brief Story of My Journey to Now

My journey began in California. I’ve always had small businesses, ever since I can remember. Landscaping, window cleaning, mowing lawns, and everything in between.

When I was 19 I left the US to study graphic design and multimedia in Scotland, which ultimately led me to where I am now—residing in the United Kingdom and making a mark in the digital world.

I spent most of my 20s as a professional musician, dabbling in graphic design and web design on the side. As my career evolved and I got married and had kids, I ventured into UI design and motion graphics, picking up invaluable experience along the way. 

Today, I get to do what I love, creating powerful and elegant products that have a positive impact on the world.

But it's not just about creating. As an experienced Amazon FBA seller and specialist in e-commerce, I also design and build websites for platforms like Shopify, WordPress/WooCommerce, and Squarespace.

I get to wear many hats—visual designer, graphic designer, motion designer, and UI designer—creating visual solutions for clients across disciplines and sectors. I take pride in helping organizations build brands and make products that truly help people, bringing their visual identities to life through thoughtfully crafted print and digital implementations.

One of the most exciting parts of my journey was co-founding an e-commerce business with my wife, Amy. After years of learning and experimenting, we managed to create a business earning six figures per year.

It's this experience, coupled with my background in SEO and marketing, that has equipped me to support others in achieving online success. Believe me, you don't need years of experience—you just need the right guidance, and that's where I come in.

One of the things I cherish the most is the balance between my professional commitments and personal life. I believe in helping you find that balance, too.

Together, we can align your values in your personal and work lives, proving that any goal is reachable with a well-made plan. If you're dreaming of making your online business a success story, I'm here to help! And remember, no matter where you are in your journey, every step is a step closer to success. 

What About You?

If you're ready to build a brand that you are proud of, make good money as a solopreneur, and have a blast along the way, you're in the right spot. 

My journey here wasn't without its share of trials, errors, and victories, spanning a decade.

But I believe you can reach your destination much faster. 

I've learned the essential elements for building a successful online business. There are specific tools, techniques, and proven methods you need to master.

That's what this website is all about - helping you become an Indie Brand Builder in your own right.

So, if this appeals to you, don't hesitate.

Subscribe to my mailing list now to receive my top tips and FREE guides on business, design, marketing, and mindset, directly to your inbox every week.

Join the 1.3k subscribers learning how to:

  • Build a strong brand
  • Save time creating content
  • Create websites that convert
  • Use AI, tech and tools to help you grow
All in a 5 minute read. 

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